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Pendampingan Usaha Mikro Makaroni Kering Dalam Peningkatan Penjualan Produk Donny Himawan; Felicia Cherrika; Indira Putri; Sebastian Michael; Sechan Risyad; Thania Fransiska; Wirya Hartadinata; Athalia Ariati Hidayat*
Journal Pemberdayaan Masyarakat Indonesia Vol 1 No 1 (2019): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1363.559 KB) | DOI: 10.21632/jpmi.1.1.36-52

Abstract

This article aims to describe community development activities through an assistance program for micro-business in Kampung Ciketug, Desa Sindangjaya, Kabupaten Cianjur, Jawa Barat. Dry Macaroni is one of our partner’s discontinued products due to financial issues. The problems faced by our partner includes: (1) Developing new market for new product; (2) Our partner does not have brand name and logo for their product, and uses traditional process for sealing the product; (3) Product quality is inconsistent; and (4) Our partner have not realized the importance of managing finance and bookkeeping. The solution to the problems are: (1) expanding offline marketing channel and setting up online marketing channel; (2) creating brand name and logo for macaroni products, and also using sealer for sealing process; (3) setting up Standard Operating Procedure for production; (4) training bookkeeping and making simple financial statement. Overall, the solution has been successfully accepted and applied by our partners. The problems faced by our partners can still be resolved, but our partner is still progressing to get used to the application of the solution.