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PELATIHAN EKONOMI KREATIF BERBASIS TEKNOLOGI INFORMASI BAGI KARANG TARUNA, UMKM MASYARAKAT LOKAL DALAM STRATEGI PEMASARAN “CIKASO CREATIVE” Nina Mistriani; Tutik Tutik; Henry Yuliamir; Mukhamad Kholil Aswan
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 2 (2021): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.199 KB) | DOI: 10.31764/jmm.v5i2.4084

Abstract

Abstrak: Industri Kreatif merupakan konsep yang dapat menyelaraskan ide, kreativitas dan keterampilan serta inovasi, sehingga terciptanya suatu produk dan akhirnya menciptakan insan yang produktif. Permasalahannya konsep desa wisata berbasis ekonomi kreatif di Desa Cikaso merupakan prioritas utama dalam rintisan Desa Wisata.  Belum adanya minat para pemuda karang taruna ikut berkontribusi dalam kegiatan masyarakat, serta rendahnya minat berwirausaha untuk membangun desanya lebih maju lagi dan saling bersinergi. Kegiatan PKM ini bertujuan untuk penerapan model ekonomi kreatif berbasis pariwisata melalui kegiatan pemanfaatan teknologi, menangkap peluang usaha digital mencapai Cikaso Creative. Metode kegiatan PKM ini Focus Group Discussion, metode presentasi dan metode demonstrasi. Hasil kegiatan PKM kepada karang taruna Cikaso berupa adanya hasil kreatifitas desain toko online, pengemasan produk, dan pemasaran produk melalui video. Abstract:  Creative Industry is a concept that can harmonize ideas, creativity, and skills as well as innovation so that a product is created and ultimately creates a productive human being. The problem is that the concept of a creative economy-based tourism village in Cikaso Village is a top priority in the pioneering of the Tourism Village. There is no interest among youth from youth organizations in contributing to community activities, as well as the low interest in entrepreneurship to build their village more advanced and synergize with each other. This PKM activity aims to implement a tourism-based creative economy model through technology utilization activities, capturing digital business opportunities to reach Cikaso Creative. This PKM activity method is Focus Group Discussion, presentation method, and demonstration method. The results of PKM activities for Cikaso youth group are in the form of creative results in online store designs, product packaging, and product marketing via video.
Effect Of E-Service Quality And Online Review on Guest Satisfaction at Virtual Hotel Operator in The City Of Semarang Tuwuh Adhistyo; Wenefrida Ardhian Ayu Hardiani; Mukhamad Kholil Aswan
Kontigensi : Jurnal Ilmiah Manajemen Vol 9 No 2 (2021): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v9i2.199

Abstract

This study aims to find out how the destination business is to place he is always in the minds of consumers so that perceptions are different from competitors. This strategy to get achieve customer satisfaction in the long term, therefore it is needed PIB approach that is strung through the creative economy to achieve communicating uniqueness of the destination. This research was conducted in Kartikajaya Village in Kendal, Central Java. Source The data of this research are primary and secondary data. This research was obtained through interviews directly and filling out the questionnaire using the google form to strengthen the result data study. The principle of data collection is to reveal the variables to be studied. Method data collection through direct observation to the field, interviews, questionnaires. This research is an action research panel of previous researchers where a potential study model was found the attractiveness of the creative economy has strength in tourism development, and then followed by the importance of building a positioning strategy with a PIB approach (Positioning-Image-Branding) where 3 related concepts are united with the creative economy in marketing strategy. Indonesia has designated Kendal as a Special Economic Zone (SEZ). With With this status, investors are increasingly interested in developing their business in the Kendal SEZ. By because it will certainly have an impact on the development of the creative economy in the surrounding area Kendal, especially Kartika Jaya Village, has opportunities for economic development that will can contribute to the country's foreign exchange through its tourism programs. Data source Government, community organizations, local communities, and tourists. Research output, a document that reviews the potential of the destination, describes a list of attractions (for mapping potential), competitive analysis, including situation analysis. The document is the basis to start brand development. Furthermore, the imaging (image) of tourist destinations is agreed upon This in turn strengthens its brand positioning among the local community and the market. Process branding involves all individuals/institutions in the tourism industry to identify themselves with the brand to be established, so that local stakeholders become guard of the brand development process.