Garuda - Garba Rujukan Digital

PENGUATAN KAPASITAS PENGELOLA BUMDES MOZAIK DALAM PENGEMBANGAN PARIWISATA “GETEK ONLINE” MELALUI PEMANFAATAN DIGITAL MARKETING GOOGLE MY BUSINESS Leylia Khairani; Puji Santoso; Salim Aktar
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 6 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Getek Online atau disingkat Geol menjadi salah satu unit usaha pariwisata yang dikelola oleh BUMDes Mozaik. Dengan ciri khas dan karakteristik jenis wisata yang ditawarkan, pengembangan pariwisata ini sangat potensial untuk ditingkatkan. Akan tetapi kapasitas pengelola BUMDes Mozaik belum mampu mengoptimalkan platform digital marketing yang tersedia secara gratis. Untuk menjangkau secara luas akses pemasaran, maka pada program ini dilakukan penguatan kapasitas pengelola BUMDes Mozaik dalam memanfaatkan dan mengoptimalkan platform Google My Business. Metode yang digunakan pada pelaksanaan kegiatan ini adalah metode Partisipatory Rural Appraisal (PRA). Tahapan yang dilakukan meliputi: aktivitas pengenalan platform digital marketing Google My Business dan cara membuat akun, optimalisasi penggunaan akun, dan evaluasi melalui penyebaran angket. Hasil evaluasi menunjukkan bahwa kegiatan PKM berhasil karena dengan mengetahui manfaat dari platform digital ini, peserta yang terlibat manfaatkannya tidak hanya untuk marketing bagi BUMDes, tetapi juga bagi pengembangan usaha pribadi yang dikelola. Abstract: Getek Online, known by the abbreviation Geol, is one of the tourism business units managed by BUMDes Mozaik. With the characteristics of the types of tourism offered, this tourism development can be improved. However, the capacity of the Mozaik BUMDes manager has not been able to optimize several digital marketing platforms that are available for free. This program strengthens Mozaik BUMDes managers' capacity to utilize and optimize the Google My Business platform to expand access to marketing. The method used in the implementation of this activity is the Participatory Rural Appraisal (PRA) method. The steps taken include introducing the Google My Business digital marketing platform and how to create an account, optimizing the use of an account, and evaluating through questionnaire distribution. The evaluation results show that PKM activities are successful because by knowing the benefits of this digital platform, the participants involved use it not only for marketing for BUMDes but also for the development of managed personal businesses.

Valuing Objectivity in Journalism: An Analysis of Kompas TV News Coverage of FPI Activism Puji Santoso
Jurnal Komunikasi Islam Vol. 11 No. 2 (2021): December
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2021.11.2.408-430

Taking sides in news coverage is considered as consequences of construction process of media reality. According to constructivist approach it is unlikely to avoid subjectivity within news production because of demand of traditional journalistic values such as newsworthy. This study seeks to examine the objectivity of Kompas television news coverage of the Islamic Defenders Front (FPI). Using a qualitative method and constructivist approach in analysing news stories that was linked to reconstruction interviews with journalist, this study found that news stories of FPI activism broadcast by Kompas TV during the 2016-2017 periods were inseparable from subjectivity of journalists while news-making, including resulted from agenda-setting in newsroom.

Analisis Framing Pemberitaan mediaindonesia.com dan kompas.com Terhadap Berita Puan Maharani Sebagai Bakal Calon Presiden 2024 Siti Hajiza; Puji Santoso
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 1, No 1 (2022): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

This study aims to find out how two online media, www.mediaindonesia.com and www.kompas.com, framed the news coverage of Puan Maharani's image as a presidential candidate for the Republic of Indonesia in 2024. This study used a qualitative method using a framing analysis knife by Robert Entman's model. The framing analysis method used is to analyze the 10 news items in the two online media about the imaging of Puan Maharani as a presidential candidate for 2024. The measurement is carried out by defining problem models, diagnosing problems, making moral judgments, and treatment recommendations. The results of the study concluded that the news coverage of two online media, namely mediaindonesia.com and kompas.com about the news of Puan Maharani as a presidential candidate for the period 2024-2029 using Robert Entmant's framing analysis model, is known that the online media are www.kompas.com and www.mediaindonesia.com jointly conduct moral judgments (moral policies) by criticizing the use of common sense (make sense) when there are state officials like Puan Maharani who have ambitions to become the head of the state (president) in an atmosphere of concern for the people.

School Reunion Culture in Regional Tourism Development Ida Martinelli; Puji Santoso; Mardani Daeng Patiroy
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 5 No. 1: January 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v5i1.3202

This study aims to find out how the reunion culture is from the perspective of regional tourism development. The method used is a qualitative descriptive research method where data is obtained from interviews and observations of the author at reunions that have been attended, as well as by examining research related to reunions and tourism development. The study results show that school reunions, usually held by school alums at the school or somewhere in the area where the school is located, can be utilized to develop tourism in the area. Alums can be empowered to become actors who can promote tourism objects in the area to people in other areas, become motivators by providing innovative thoughts to develop regional tourism, also become facilitators who provide an understanding of tourism in the area, as well as being mediators by capturing relationships and interested investors even become investors for the development and development of regional tourism.

Analisis Framing Pemberitaan mediaindonesia.com dan kompas.com Terhadap Berita Puan Maharani Sebagai Bakal Calon Presiden 2024 Siti Hajiza; Puji Santoso
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 1, No 1 (2022): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v1i1.14069

This study aims to find out how two online media, www.mediaindonesia.com and www.kompas.com, framed the news coverage of Puan Maharani's image as a presidential candidate for the Republic of Indonesia in 2024. This study used a qualitative method using a framing analysis knife by Robert Entman's model. The framing analysis method used is to analyze the 10 news items in the two online media about the imaging of Puan Maharani as a presidential candidate for 2024. The measurement is carried out by defining problem models, diagnosing problems, making moral judgments, and treatment recommendations. The results of the study concluded that the news coverage of two online media, namely mediaindonesia.com and kompas.com about the news of Puan Maharani as a presidential candidate for the period 2024-2029 using Robert Entmant's framing analysis model, is known that the online media are www.kompas.com and www.mediaindonesia.com jointly conduct moral judgments (moral policies) by criticizing the use of common sense (make sense) when there are state officials like Puan Maharani who have ambitions to become the head of the state (president) in an atmosphere of concern for the people.

ANALISIS JARINGAN KOMUNIKASI DI MEDIA SOSIAL TWITTER BERBASIS BIG DATA: KONTROVERSI SEBUTAN ‘FIRAUN’ TERHADAP KEPALA NEGARA OLEH BUDAYAWAN CAK NUN Puji Santoso; Effiati Juliana Hasibuan
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 2 (2023): Agustus 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i2.2023.375-385

Dalam satu majelis keagamaan budayawan Emha Ainun Nadjib atau Cak Nun menyebutkan bahwa kepemimpinan di Indonesia pada tahun 2024 mendatang sudah ditentukan oleh sekelompok orang dimana dipimpin oleh Jokowi, presiden RI yang disebutnya sebagai sosok Firaun. Tokoh Firaun yang ada dalam masa Nabi Musa ribuan tahun silam itu didiskripsikan sebagai orang yang paling kejam, sewenang-wenang terhadap rakyatnya, dan orang yang melampaui batas karena Firaun mengklaim dirinya tuhan semesta alam. Artikel ini bertujuan untuk menganalisis jaringan komunikasi dan mengeksploitasi fenomena pada hubungan interaktif publik di media sosial Twitter pada periode sehingga memperoleh pemahaman yang mendalam dan menemukan sesuatu yang unik. Metode penelitian yang dilakukan dalam artikel ini adalah kualitatif yang bersifat eksploratif yang memungkinkan peneliti menggali objek penelitian secara mendalam sehingga dapat ditemukan potensi masalah dan hipotesis. Data yang dikumpulkan sebanyak 17.995 cuitan (tweet) adalah percakapan (tweet dan retweet) publik di Twitter pada periode sepekan setelah pernyataan Cak Nun menjadi trending topik di Twitter pada periode 18 Januari 2023 hingga 25 Januari 2023. Seluruh data yang dikumpulkan kemudian diolah dengan memanfaatkan tools Nvivo 12 Plus dari QSR International. Hasil penelitian ini memberikan kontribusi penelitian adanya jaringan komunikasi media sosial ini dengan memunculkan model baru jaringan media sosial Twitter. Model itu adalah konfigurasi retweet dan mentions publik media sosial itu memberikan model jaringan komunikasi media sosial terhadap suatu pernyataan dari tokoh masyarakat yang menimbulkan kontroversi publik media sosial Twitter.

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