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All Journal Jurnal Pembelajaran Fisika Syntax Literate : Jurnal Ilmiah Indonesia Jurnal Inovasi Bisnis (Inovbiz) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) Warta Penelitian Perhubungan Jurnal Manajemen Dirgantara Journal of Applied Business, Taxation and Economics Reseach MOVE: Journal of Community Service and Engagement
Farah Putri Wenang Lusianingrum
Universitas Sultan Ageng Tirtayasa
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Maximizing Segmentation for Promotion on Instagram Farah Putri Wenang Lusianingrum; Fadhilah Fadhilah; Titis Nistia Sari
MOVE: Journal of Community Service and Engagement Vol. 2 No. 2 (2022): November 2022
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v2i2.141

Abstract

Only 4,000 MSMEs are active in Serang City from the initial 14,238 businesses due to the Covid-19 pandemic. The big challenge faced by micro-enterprises is marketing, especially digital promotion. Even though this micro business is a new or pioneering business, that still has to build branding and awareness through social media. Training with a demonstration approach that takes the theme of Maximizing Segmentation in Promotion on Instagram is considered helpful for overcoming existing problems. The training participants are ten micro-enterprises assisted by the “Rumah BUMN” of Bank BRI Serang City, which has yet to maximize social media. This training succeeded in increasing the 38 percentage of participants' understanding and knowledge regarding segmentation for promotion on Instagram.
Developing Tourism Village Potential using Virtual Tour Farah Putri Wenang Lusianingrum; Solehatin Ika Putri; Siti Asyisyah Aziziyah; Febrianita Putri Subandi; Muhammad Devandri
MOVE: Journal of Community Service and Engagement Vol. 2 No. 3 (2023): January 2023
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v2i3.170

Abstract

The Covid-19 pandemic has had an impact on many sectors of human life, especially the tourism sector. The existence of the PSBB followed by PPKM resulted in the closure of various tourism accesses which caused a decrease in community tourism activities which resulted in a decrease in income in the tourism sector. The condition of the lack of visitors was also experienced by the Pipitan Tourism Village. In a pandemic era like this, virtual tours are a solution that can help Pipitan Tourism Village to maintain its existence so that business activities in Pipitan Tourism Village will increase again along with the increasing number of visitors. However, the Pipitan Tourism Village Pokdarwis has a problem regarding the lack of Human Resources (HR) capabilities in developing tourist attraction products. These problems have become a barrier to the progress of Pipitan Tourism Village in the digital era as it is today. This condition forms the basis that it is important to carry out assistance from the Higher Education institution using digital marketing coaching and training methods and developing tourist attraction products in the form of virtual tours.
Analisis Pengaruh Technology Acceptance Model dan Electronic Word of Mouth pada Minat Menggunakan Aplikasi Investasi Crypto Lina Affifatusholihah; Farah Putri Wenang Lusianingrum; Fadhila Fadhila
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.358 KB) | DOI: 10.36418/syntax-literate.v7i6.8227

Abstract

Bappebti mencatat bahwa jumlah investor crypto per akhir Februari 2022 mencapai 4,2 juta orang. Jumlah investor crypto bahkan mengalahkan jumlah investor saham. Meningkatnya jumlah investor juga selasaras dengan semakin mudah dan beragamnya aplikasi investasi crypto. Di Indonesia aplikasi investasi crypto sudah tersedia seperti Tokocrypto, Pintu, Indodax, Luno, Zipmex dan Ajaib. Bahkan baru-baru ini Ajaib mampu untuk mengontrak Idol K-Pop menjadi Brand Ambassadornya, tentunya hal ini dilakukan agar jumlah investor yang menggunakan aplikasi tersebut menjadi meningkat. Hal inilah yang melatarbelakangi penelitian ini, dimana peneliti ingin melihat apakah factor-faktor seperti perceived usefulness, perceived ease of use, dan electronic word of mouth, mampu meningkatkan minat menggunakan aplikasi investasi crypto. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan alat analisis data menggunakan aplikasi SEM Warp PLS 8.0. Data primer diperoleh dari kuesioner yang disebarkan secara daring. Responden yang mengisi kuesioner telah memiliki kriteria tertentu karena teknik sampling dengan metode purposive sampling. Jumlah sampel dalam penelitian ini sebanyak 120 orang. Hasil penelitian menyatakan bahwa electronic word of mouth, perspektif kemanfaatan (perceived usefulness) dan perspektif kemudahan kegunaan (perceived ease of use) berpengaruh terhadap minat. Temuan penelitian ini diharapkan dapat memungkinkan akademisi, praktisi, serta lembaga-lembaga pemerintah, untuk merancang mekanisme yang dapat memfasilitasi keberhasilan layanan investasi crypto.
Co-Authors Apriliani Nur Istiqomah Arum Wahyuni Purbohastuti Asmi Ayuning Hidayah Azis Budiman Desmira Devi Triani Dhiani Dyahjatmayanti Didik Aribowo Erwan Eko Prasetiyo Fadhila Fadhila Fadhilah Fadhilah Fadhilah Fadhilah Fakhrudin, Arif Febrianita Putri Subandi Hidayah, Asmi Ayuning Lina Affifatusholihah Lina Affifatusholihah Lina Affifatusholihah Lukman Hidayatullah Muhammad Devandri Nubaidillah Nubaidillah Purbohastuti, Arum Wahyuni Putri, Solehatin Ika Ristiani Sari, Titis Nistia Siti Asyisyah Aziziyah Soletahin Ika Putri Virda Ashri Tsuraya Wahyuni Fajar Arum Widya Nur Bhakti Pertiwi