<![CDATA[ABSTRAKPermasalahan dari mitra pengabdi kami adalah usaha mengembangkan skala ekonomi dengan industri kerajinan anyaman palitan di Dusun Nglengkong, Desa Giripurwo, Kabupaten Kulonprogo, yang masih mengalami berbagai kendala. Diantaranya, banyak penduduk Dusun Nglengkong yang bekerja di Industri kerajianan namun belum memiliki organisasi (lembaga) bagi buruh kerajinan. Kemudian alat dan cara pembuatannya masih kerajinan manual dan tradisional. Pemasaran masih melalui pengumpul/koordinator, sehingga daya tawar rendah. Dari permasalahan mitra tersebut UMY melalui program pengabdian kepada masyarakat, disinergikan melalui Kuliah Kerja Nyata (KKN) yang bertujuan untuk memotivasi masyarakat pengrajin serta meningkatkan kualitas dan standar produk dengan menambah jenis produk kerajiannnya. Metode yang dilakukan melalui sosialisasi dan pelatihan yang melibatkan sepuluh orang mahasiswa KKN dan tiga orang tim pengabdi. Hasil kegiatan meliputi sosialisasi dan pelatihan yang diikuti sekitar 22 pengarajian anyaman mulai terinisiasi untuk membentuk wadah organisasi yang struktur organisasinya merupakan bagian para pengrajin yang ada di Dusun Ngelengkong, menambah wawasan para pengrajin anyaman Dusun Nglengkong yang awalnya tidak semuanya mengetahui cara pembuatan anyaman palitan begitu pula dengan anyaman yang menggunakan senar, serta kegiatan ini membantu produsen memasarkan produk mereka melalui sosial media yang dapat diakses secara online. Kata Kunci : industri kerajinan; penguatan; sosialisasi; pemasaran; produk unggulan desa ABSTRACTThe issue for our service partners is the effort to build economies of scale in Nglengkong Hamlet, Giripurwo Village, Kulonprogo Regency with the Palitan woven handicraft industry, which is still experiencing various obstacles. Among them, many Nglengkong Hamlet residents work in the handicraft industry but do not yet have a handicraft workers’ association (institution). The methods and production processes are still manual and traditional crafts. Marketing is still through collectors / coordinators, so there is little bargaining power. UMY, through community service programs, is synergized from the partner issues through the Community Service Program, which seeks to inspire the community of craftsmen and increase the quality and standard of products by increasing the types of craft products. The strategy used consists of socialization and instruction involving ten students from the Community Service Program and three service teams. The results of the activity included socialization and training which was attended by around 22 weaving craftsmen who began to be initiated to form an organizational forum whose organizational structure is part of the craftsmen in Ngelengkong Hamlet, adding to the insight of the Nglengkong Hamlet weaving craftsmen who initially did not all know how to make palitan weaving as well as woven using strings, as well as this activity to help producers market their products through social media that can be accessed online. Keywords : craft industry; strengthening; socialization; marketing; superior product of the village]]>
