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All Journal Jurnal Ilmu Manajemen (JIM) YUME : Journal of Management
Abdul Haris Saepudin
Universitas Singaperbangsa Karawang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science

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Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian pada Sepeda Motor TVS Abdul Haris Saepudin; Reminta Lumban Batu
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v5i1.1407

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian pada sepeda motor tvs. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif dan verifikatif. Penelitian ini menggunakan data primer yang diperoleh dari kuesioner yang disebarkan kepada responden dan data sekunder yang diperoleh disesuaikan dengan literature yang berkaitan dengan penelitian. Populasi dalam penelitian ini adalah instagram TVS Motor Indonesia sebanyak 4.172 orang dan mengambil sampel sebanyak 71 orang dan ditentukan dengan menggunakan teknik sampling non probability sampling dengan pendekatan purpossive sampling. Penelitian ini menggunakan analisis regresi linier berganda dengan alat bantu analisis software SPSS 20 for windows. Hasil penelitian menunjukkan bahwa Kualitas Produk dan Promosi terhadap Keputusan Pembelian.
PENGARUH RASIO LIKUIDITAS, SOLVABILITAS, DAN PROFITABILITAS TERHADAP HARGA SAHAM PADA PERUSAHAAN CONSUMER GOODS SUBSEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2016-2020 Abdul Haris Saepudin; Novi Permata Indah
Jurnal Ilmu Manajemen Vol. 10 No. 2 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (997.917 KB) | DOI: 10.26740/jim.v10n2.p725-736

Abstract

This study aims to obtain empirical evidence of the effect of liquidity ratios, solvency, and profitability on stock prices. The liquidity ratio is measured using the Current Ratio (CR), the solvency ratio is measured using the Debt to Equity Ratio (DER), the profitability ratio is measured using the Return on Equity (ROE). The sampling method is purposive sampling. The sample includes 10 companies in the food and beverage sub-sector on the Indonesia Stock Exchange (IDX) for the period 2016 to 2020. The hypothesis in this study was tested using multiple linear regression analysis model with Eviews12 software. The results of this study prove that simultaneously CR, DER and ROE affect the stock prices of food and beverage sub-sector companies listed on the IDX for the 2016-2020 period. Partially CR and ROE have an effect on stock prices and DER have no effect on stock prices for banking companies listed on the IDX for the 2016-2020 period. Based on the results of the regression analysis, it can be seen that the variables that have a significant influence on stock prices of the food and beverage sub-sector are Current Ratio and Return on Equity variables. That means, the variable in this study becomes a variable that can be used as a reference for investors in determining investment strategies.
Co-Authors Novi Permata Indah Reminta Lumban Batu