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All Journal Jurnal Mantik JURNAL LENTERA BISNIS Literatus Jurnal Ilmiah Publika Daengku: Journal of Humanities and Social Sciences Innovation Buletin Abdi Masyarakat (BAM) JURNAL ABDIMAS PLJ
Evalina Darlin
POLITEKNIK LP3I JAKARTA
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Mantik

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Effects of Price, Promotion, and Product Quality on Customer Satisfaction of Oppo Smartphone Effy Zalfiana Rusfian; Evalina Evalina; Iskandar Ahmaddien
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

More emerging smartphone vendors offers a variety of smartphones with existing qualities. Oppo smartphone which is made in China is popular in Indonesia and has high demand in Indonesia. This study aims to identify how price, promotion, and product quality affect customer satisfaction of Oppo smartphone products. The study involved 44 participants. The data were collected using a questionnaire. The data were analyzed using multiple linear regression analysis with the help of IBM SPSS version 26 and data management applications.
Co-Authors Andi Setiawan Bakri Barra Purnama Pradja Effy Zalfiana Rusfian Eko Sugianto Eko Sugiyanto Ermanuri Ermanuri Fatimah Malini Lubis Handa Gustiawan Hesti Rian Inna Hanarti iskandar ahmaddien Nurdin Nurdin Rahayu Tri Utami Ria Estiana Sandi Nasrudin Wibowo Syafrial, Herry Yoeliastuti - Yoeliastuti Yoeliastuti