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All Journal Conference In Business, Accounting And Management (Cbam) 2012 JURNAL SOSIAL HUMANIORA (JSH) Binus Business Review Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Manajemen Indonesia
Damayanti Octavia
Universitas Telkom
Economics, Econometrics & Finance

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The Influence of Website Quality on Online Purchase Intentions on Agoda.Com with E-Trust as a Mediator Octavia, Damayanti; Tamerlane, Andes
Binus Business Review Vol 8, No 1 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i1.1680

Abstract

In e-commerce market, there is no physical interaction between buyers, sellers, and payments. The confidence to buy online e-trust can raise or lower the perceived risk and security issues, so e-trust is crucial for the success of e-commerce companies, such as Agoda.com. The sorting of online businesses is vital to avoid losses when doing the online business transaction, such as by looking at the quality of the website and the company’s ability to provide e-trust. The methods used in this research were quantitative and causal. The research sample was collected using non-probability sampling method which was purposive sampling by taking 200 respondents. Data analysis techniques used SEM (Structural Equation Modeling).The conclusion shows the existence of a significant influence on the website’s quality towards e-trust, and e-trust on the online purchase intentions. Moreover, there is an insignificant impact on the quality of the site towards online purchase intentions.
ANALISA MOTIVASI WISATA BELANJA PADA FACTORY OUTLETDI KOTA BANDUNG Octavia, Damayanti; Aulia Utami, Sinta
IKONOMIKA Vol 1, No 2 (2016)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v1i2.152

Abstract

Abstract - The existence of potential of Bandung as the city’s services have made the city of Bandung, the award winning “tourism award 2011 as the most favorite city and the best service quality city”. Bandung try to become city services in the fields of fashion, food, and the arts. Even the fashion industry became one of the leading industrial sectors developed by the city of Bandung as the originator of the establishment of the factory outlet. The method used in this research is quantitative and descriptive. The studied samples were processed by non-probability method namely purposive sampling with the total sampling of 400 respondents. Data analysis techniques used was cross tabulation and chi-square.The conclusions of this research are there is a different between the shopping tourist and the tourist shopper, while the shopping tourist have hedonic shopping motivation higher.
Analisa Lingkungan Makro, Perilaku Konsumen Serta Peluang Dan Strategi Bisnis Hijau Di Indonesia Damayanti Octavia
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 1 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

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Abstract

Perubahan iklim serta beberapa kondisi yang mengancam kelestarian lingkungan mendorong kesadaran masyarakat akan produk yang ramah lingkungan. Untuk mengetahui mengetahui peluang dan tantangan bisnis hijau maka diperlukan analisa lingkungan makro dan perilaku konsumen terhadap produk hijau. Peluang merupakan pendorong bisnis hijau, sedangkan tantangan merupakan alat untuk menciptakan strategi. Strategi bisnis hijau menghasilkan keunggulan bersaing, reputasi merek, dan peningkatan penerimaan.Kata kunci : Analisa Lingkungan Makro, Perilaku Konsumen, dan Peluang Bisnis Hijau.
CONSUMER PREFERENCE ANALYSIS ON CHOOSING MINIMARKET WITH CONVENIENCE STORE CONCEPT IN BANDUNG (Study in Circle K, Indomaret and Alfamart in 2014) Citra Dwi Setiawati Rustam; Damayanti Octavia
Conference In Business, Accounting, And Management (CBAM) Vol 2, No 1 (2015): 2nd Conference in Business, Accounting, and Management (CBAM) 2015
Publisher : Conference In Business, Accounting, And Management (CBAM)

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Abstract

Today, minimarket competition in Bandung is very tight. It seen by minimarket in Bandung was overload by Dinas KUKM Perindag of Bandung. Until december 2013, Dinas KUKM Perindag of Bandung has registered 615 minimarket in Bandung, while tolerance number of minimarket in Bandung is only 360 units. This fact show that minimarket competition in Bandung is very tight and need a research about how the consumer preference of minimarket with convenience store concept in Bandung. It aims to understand consumer preference of minimarket with convenience store concept in Bandung. Attributes on this research based on retail mix elements that are merchandise assortment, price, communication mix, store design and display, customer service and location. Analysis technique used was conjoint analysis that produces the value of utilities and important of any attributes and level. Data collection is done by spreading the questionnaire to 400 respondents. The result of this research showed that consumer preference on choosing minimarket with convenience store concept are price atribute being the first preference with importance value 33,69%, location atribute with importance value 21,60%, store design and display atribute with importance value 16,26%, communication mix atribute with importance value 13,19%, merchandise assortment atribute with importance value 12,01%, and customer service atribute with importance  value  3,22%.  The  result  showed  preferences  of  consumers  in  choosing minimarket with convenience store concept is convenience store which sets the low price, having adequate of parking area, comfortable store, do discount program, always available product on shelf/ refrigerators and the servants serving personally.  Keywords : Consumer preference, Convenience store, Retail mix, and Conjoint analysis.
FAKTOR -FAKTOR YANG MEMPENGARUHI PERSEPSI KONSUMEN E-PAYMENT (STUDI KASUS: PENGGUNA KARTU KREDIT DAN DEBIT DI KOTA BANDUNG) Damayanti Octavia; Muhammad Damar Hafizh
Jurnal Manajemen Indonesia Vol 19 No 1 (2019): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v19i1.1980

Abstract

Technological advancements make many systems more modern, including in the financial sector. One of the innovations in banking technology is a non-cash payment system using cards, which are Credit Cards and Debit Cards. Bank Indonesia as the Central Bank in Indonesia issued one of the policies called Non-Cash National Movement (GNNT) to mobilize people using non-cash payment system. Given this policy, various factors that make people switching through the use of non-cash payment systems using cards. These factors are: Benefit, Trust, Self-Efficacy, Ease of Use and Security. These factors are the independent variables in this study that will be associated with the dependent variable Consumer Perceptions of e-payment. The research used quantitative method, based on the type of analysis used in this research is descriptive analysis and multiple linear analysis. The sample used in this study as many as 401 respondents who are users of Credit Card and Debit / ATM Card. Data collection using the Google Form online questionnaire. Processed data processing processed with the help of IBM SPSS version 25 software statistics. The results of this study shows that the response of respondents to the factors that affect consumer e-payment can be categorized both each variable and responses of respondents to consumer perceptions of e-payment included in the category very well. And the results of the influence of independent variables are: Benefit, Self-Efficacy, Ease of Use, and Security proved to have a significant effect on the dependent variable of consumer perceptions of e-payment partially or simultaneously. However, the variable of trust does not significantly influence consumer perception about e-payment partially. Keywords— E-Payment; Consumer Perception; Credit Card; Debit Card; Finance Technology. Abstrak Kemajuan teknologi saat ini membuat banyak sistem menjadi lebih modern, termasuk di bidang keuangan. Salah satunya pembaharuan dalam teknologi perbankan adalah sistem pembayaran non tunai menggunakan kartu, yaitu Kartu Kredit dan Kartu Debit. Bank Indonesia selaku Bank Sentral di Indonesia mengeluarkan salah satu kebijakan yang bernama Gerakan Nasional Non Tunai (GNNT) agar masyarakat bergerak menggunakan sistem pembayaran non-tunai. Dengan adanya kebijakan tersebut, banyak faktor yang membuat masyarakat berpindah menggunakan sistem pembayaran non tunai menggunakan kartu. Faktor-faktor tersebut adalah: Manfaat, Kepercayaan, Efikasi Diri, Kemudahan Penggunaan dan Keamanan. Faktor-faktor ini menjadi variabel bebas dalam penelitian yang akan dikaitkan dengan variabel terikat Persepsi Konsumen. Metode penelitian yang digunakan adalah metode kuantitatif. Berdasarkan tipe analisis pada penelitian ini yaitu analisis deskriptif dan analisis linear berganda. Sampel pada penelitian ini sebanyak 401 responden yang merupakan pengguna Kartu Kredit dan Kartu Debit. Pengumpulan data menggunakan kuisioner online Google Form. Pengolahan data yang didapat lalu diolah dengan software statistik IBM SPSS Versi 25. Hasil dari penelitian ini berupa tanggapan responden terhadap faktor-faktor yang mempengaruhi konsumen e-payment dapat dikategorikan baik tiap variabelnya serta tanggapan responden terhadap persepsi konsumen mengenai e-payment termasuk pada kategori sangat baik. Hasil uji pengaruh variabel bebas yaitu: Manfaat,Efikasi Diri, Kemudahan Penggunaan, dan Keamanan terbukti berpengaruh signifikan terhadap variabel dependen yaitu persepsi konsumen mengenai e-payment secara simultan maupun parsial. Namun secara parsial, variabel Kepercayaan tidak berpengaruh signifikan terhadap persepsi konsumen mengenai e-payment. Kata Kunci—E-Payment; Finansial Teknologi; Kartu Debit; Kartu Kredit; Persepsi Konsumen.
PENGARUH ENDORSEMENT FASHION BLOGGER TERHADAP MINAT BELI MEREK LOKAL PADA TAHUN 2013 – 2014 (STUDI KASUS PADA FASHION BLOGGER EVITA NUH) Gevin Sepria Harly; Damayanti Octavia
Jurnal Manajemen Indonesia Vol 14 No 2 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1950.461 KB) | DOI: 10.25124/jmi.v14i2.358

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana tanggapan responden mengenai endorsement fashion blogger dan minat beli, serta untuk melihat seberapa besar pengaruh erndorsement fashion blogger terhadap minat beli merek lokal secara parsial maupun simultan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kausal dan pendekatan kuantitatif. Hasil penelitian yang didapat menunjukkan bahwa Endorsement Fashion Blogger yang terdiri dari sub variabel Visibility, Credibility, Attraction, dan Power mendapat tanggapan responden sebesar 83,72% atau berada pada kategori sangat baik, sedangkan Minat Beli Merek Lokal mendapat tanggapan sebesar 75,4% atau termasuk pada kategori baik. Besarnya pengaruh Endorsement Fashion Blogger terhadap Minat Beli Merek Lokal pada blog Evita Nuh setelah dilakukan pengujian ulang melalui trimming adalah secara simultan variabel Credibility dan Power memiliki pengaruh yang signifikan sebesar 37,4% sedangkan sebesar 62,6% dipengaruhi oleh variabel-variabel lain diluar penelitian ini.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN BERBELANJA ONLINE DI PROVINSI PULAU JAWA Januar Israhmawan Putra; Damayanti Octavia
Jurnal Manajemen Indonesia Vol 17 No 2 (2017)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (905.128 KB) | DOI: 10.25124/jmi.v17i2.1065

Abstract

Penggunaan internet di Indonesia yang tumbuh dengan pesat diikuti dengan banyak bermunculansitus e-commerce yang merubah budaya dan gaya berbelanja masyarakat menjadiserba online. Pertumbuhan pasar e-commerce ini harus dibarengi dengan pelayanan yangakan diberikan kepada konsumennya secara baik agar konsumen merasa puas ketika bertransaksikepada perusahaan. Tujuan penelitian ini yaitu untuk mengetahui faktor apa saja yangmempengaruhi kepuasan konsumen berbelanja online pada situs jual beli Lazada, Zalora,dan Mataharimall. Variabel independent yang digunakan dalam penelitian ini yaitu WebsiteDesign, Security, Information Quality, Payment Method, E-service Quality, Product Quality,Product Variety, Delivery Service dan variebel dependent adalah Customer Satisfaction. Respondendalam penelitian ini adalah konsumen Lazada, Zalora, dan Mataharimall yang beradadi wilayah Provinsi Jawa Barat, Jawa Tengah, dan Jawa Timur dengan jumlah respondensebanyak 400 orang. Teknik sampling yang digunakan adalah nonprobability sampling yaituporposive sampling. Penelitian ini menggunakan metode kuantitatif dengan teknik analisisdata regresi berganda dan teknik analisis deskriptif. Hasil peneltian ini menunjukan bahwawebsite design, information quality, product vaiety, delivery service berpengaruh signifi kanterhadap kepuasan konsumen dalam berbelanja online.
The Influence of Website Quality on Online Purchase Intentions on Agoda.Com with E-Trust as a Mediator Damayanti Octavia; Andes Tamerlane
Binus Business Review Vol. 8 No. 1 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i1.1680

Abstract

In e-commerce market, there is no physical interaction between buyers, sellers, and payments. The confidence to buy online e-trust can raise or lower the perceived risk and security issues, so e-trust is crucial for the success of e-commerce companies, such as Agoda.com. The sorting of online businesses is vital to avoid losses when doing the online business transaction, such as by looking at the quality of the website and the company’s ability to provide e-trust. The methods used in this research were quantitative and causal. The research sample was collected using non-probability sampling method which was purposive sampling by taking 200 respondents. Data analysis techniques used SEM (Structural Equation Modeling).The conclusion shows the existence of a significant influence on the website’s quality towards e-trust, and e-trust on the online purchase intentions. Moreover, there is an insignificant impact on the quality of the site towards online purchase intentions.
ANALISA MOTIVASI WISATA BELANJA PADA FACTORY OUTLETDI KOTA BANDUNG Damayanti Octavia; Sinta Aulia Utami
IKONOMIKA Vol 1, No 2 (2016)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v1i2.152

Abstract

Abstract - The existence of potential of Bandung as the city’s services have made the city of Bandung, the award winning “tourism award 2011 as the most favorite city and the best service quality city”. Bandung try to become city services in the fields of fashion, food, and the arts. Even the fashion industry became one of the leading industrial sectors developed by the city of Bandung as the originator of the establishment of the factory outlet. The method used in this research is quantitative and descriptive. The studied samples were processed by non-probability method namely purposive sampling with the total sampling of 400 respondents. Data analysis techniques used was cross tabulation and chi-square.The conclusions of this research are there is a different between the shopping tourist and the tourist shopper, while the shopping tourist have hedonic shopping motivation higher.
A Positioning Map and Future Research Agenda of Collaborative Consumption Damayanti Octavia; Gatot Yudoko; Reza Ashari Nasution
JURNAL SOSIAL HUMANIORA (JSH) Special Edition 2020
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v0i1.6784

Abstract

Collaborative consumption (CC) is the new business model which overlaps with the concept of sharing economy (SE). However, CC has some unique characteristics that are not found in SE. This study aims to compare the two based on three dimensions: compensation, ownership, and platform. E- Commerce (EC) is included into the comparison in order to show that CC is actually a combination of SE and EC, thus covering a larger set than the other two concepts. The method used in this study is the literature study. The methods used CC concept manually and VOSviewer software to reassure and explore the unique characteristics of CC in comparison with SE and EC. The positioning map based on two dimensions: compensation and platform generate six business models that can be represented the characteristic of CC, SE, and EC. The six models are: (1) platform-based and monetary compensation; (2) platform-based and non-monetary compensation; (3) platform-based and without compensation; (4) non-platform-based and monetary compensation; (5) non-platform-based and non-monetary compensation; (6) non-platform-based and without compensation. The last dimension is ownership describe that CC activity is including exchange-based and access-based activity, while SE provides access-based activity only and EC offering exchange-based activity. The study also aims to discover the unique characteristics of CC that will be used as the basis for developing a future research agenda of CC.
Co-Authors Andes Tamerlane Citra Dwi Setiawati Rustam Gatot Yudoko Gevin Sepria Harly Januar Israhmawan Putra Muhammad Damar Hafizh Reza Ashari Nasution Sinta Aulia Utami Sinta Aulia Utami, Sinta Tamerlane, Andes