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Pelatihan Manajemen Usaha dalam Meningkatkan Usaha UMKM Rumah Makan Kartika Ni Ketut Cantika Paraswani; Kadek Dena Krisnantara; Nyoman Sulasmi; Mertyani Sari Dewi
Jurnal Pengabdian Masyarakat (abdira) Vol 2, No 1 (2022): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i1.73

Abstract

This study aims to identify culinary tourism that can be developed in Buleleng Regency. This research method is a study of field observation documentation and interviews. The object of this research is one of the restaurants located in Singaraja, namely Kartika Restaurant. Kartika restaurant is a restaurant that has been around since 1965 with the concept of a Chinese Food restaurant. In this research activity, the researcher found several problems, namely in the fields of production, marketing and finance. So from this problem the researchers provided some training to Kartika Restaurant. The training provided is training on making logos, promotion through social media, and making simple bookkeeping. So from this research, the Kartika Restaurant MSMEs become more aware of the importance of logos in a product, the importance of recording finances regularly, and also how to sell through social media.
STRATEGI USAHA KECIL MENENGAH PENJUAL SEMBAKO DI DESA KUBUTAMBAHAN DALAM MENINGKATKAN KEUNTUNGAN Kadek Dena Krisnantara; Mertyani Sari Dewi
Jurnal Publikasi Ekonomi dan Akuntansi Vol 3 No 1 (2023): Januari 2023 : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupea.v3i1.503

Abstract

Economic activity is an effort to increase the power and standard of living of the community due to increased economic growth and the increasing needs of the community. In order to meet the needs of life in order to be prosperous, people who have the ability and are observant to see their potential and are able to identify the environment, can find opportunities and open up business opportunities for the community through entrepreneurship. In Kubutambahan Village, there are many retail traders who have the potential to increase their business profits. One example of a basic food trader is KUD. Karma Bumi Amertha. KUD. Karma Bumi Amertha is a cooperative that was founded on the principle of kinship with the aim of helping community activities in Kubutambahan Village.This type of research is a qualitative research that seeks to collect facts and circumstances properly through interviews. The interview technique used is a structured interview conducted with KUD Karma Bumi Amertha resource persons are business owners, employees, and consumers.The results obtained indicate that the business prospects of selling groceries at KUD. Karma Bumi Amertha has increased through the strategy implemented, namely the Generic Whelen Hunger Strategy. This strategy is very effective for KUD. Karma Bumi Amertha because it plays a very important role in increasing income.