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All Journal JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Ilmiah Manajemen dan Bisnis (JIMBis)
Qori Al Banin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : JBIMA (Jurnal Bisnis dan Manajemen)

 1 
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STRATEGI PEMBERIAN KREDIT DAN DAMPAKNYA TERHADAP NON-PERFORMING LOAN (Studi Kasus pada Bank Perkreditan Rakyat Provinsi Daerah Istimewa Yogyakarta) Qori Al Banin
JBIMA (Jurnal Bisnis dan Manajemen) Vol 2 No 1 (2014): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

Research was conducted at the Rural Bank of Yogyakarta Province, with the title: "Analysis of Factors Affecting Lending Strategy and Its Impact on Non-Performing Loan" (Case Study on Rural Bank of Yogyakarta Province). The purpose of this study was to determine the effect of external environment, internal environment of the lending strategy as well as the influence of credit strategy against non-performing loans at the Rural Bank Province Yogyakarta. The analytical tool used is multiple regressions.From the result and data analysis can be concluded that: 1) the external environment has a significant influence on the rural bank's lending strategy, based on the calculate of multiple linear regression analysis, where the t value bigger than value of t table; 2) bank's internal environment has a significant influence on the rural bank's lending strategy, based on the calculate of multiple linear regression analysis, where the obtained t value is bigger than value t table; and 3) lending strategies have significant effects on non-performing loans at the Rural Bank in Yogyakarta Province, based on the calculate of simple linear regression analysis, where the obtained t value variable lending strategy against non-performing loans is smaller than the value of t table.
Analisis Pengaruh Perceived Harga, Kemasan dan Daya Tarik Iklan Televisi Terhadap Minat Beli Konsumen Produk Rokok Djarum Super di Bumiayu Nisau Sopwa; Qori Al Banin
JBIMA (Jurnal Bisnis dan Manajemen) Vol 3 No 2 (2015): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

This study is a survey research, which aim to investigate the influence of perceived price, packaging, and the attractiveness of television advertisement, to consumer buying interest of Djarum Super cigarette in Bumiayu. In this study, the data were collected by spreading questioners to the 100 consumers of Djarum Super cigarette in Bumiayu. The sampling method that used in this study is accidental sampling. The data is analyzed by using validity test, reliability test, classical assumption test, and multiple liniear regression test. The results show that the perceived price significantly influences the consumer buying interest of Djarum Super cigarette in Bumiayu, but the packaging and the attractiveness of television advertisement doesn’t significantly influences the consumer buying interest of Djarum Super cigarette in Bumiayu. Based on the R-squared, this research model just be able to explain 36% variant of consumer buying interest and 64% influenced by other variables that not investigated in this study.
Co-Authors Firman Fadilah Firman Fadilah Nisau Sopwa Susy Islamiyati