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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Doktor Manajemen (JDM) Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Djumarno Djumarno
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Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN KOPI GUNUNG HALU PRODUKSI KOPERASI RIMBA LESTARI BANDUNG JAWA BARAT Sukardi Sukardi; Djumarno Djumarno; Anik Herminingsih; Kasmir Kasmir
Jurnal Ekonomi dan Industri Vol 23, No 1 (2022): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v23i1.664

Abstract

The purpose of this research is to find out a suitable marketing strategy in the application of Green Human Resource Management in order to compete for strategy. The best marketing strategy for the Gunung Halu coffee market in Tangsi Jaya is based on the results of the SWOT strategy analysis, the company's position is in the medium category, so the right marketing strategy is an aggressive strategy. Strategies that can be carried out are: Fostering a culture of coffee drinking, expanding networks through distributors and outlets, processing raw materials with technology/environmentally friendly, appearing with modern packaging. The strategic model is expected to be able to reach the coffee market for export to foreign countries.
Effect Of Human Resource Management Practices to Maturity Knowledge Management Sukardi Sukardi; Anik Herminingsih; Djumarno Djumarno; Kasmir Kasmir
Jurnal Doktor Manajemen (JDM) Vol 4, No 1 (2021): APRIL 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v4i1.12103

Abstract

Human resources are an asset for the company. Therefore, to get the best employees, human resource management is important to take the first steps in selecting prospective workforce, maintaining, developing, evaluating, and managing employee relations. The purpose of this study was to determine the effect of human resource management practices on knowledge management maturity. This study used a population of 125 education staff (permanent lecturers), with a total sample of 62 respondents or 50% taken. The results showed that human resource management practicesSimultaneously, the effect of 0.59 affects the maturity of knowledge management. However, partially, there are two variables that have a significant effect, namely recruitment and compensation, while the three variables of training and development, performance management and employee relations have a negative influence or do not contribute to the maturity of knowledge management. Keywords : Human Resources Management Practices, recruitment, training and development, compensation, performance management, employee relations, knowledge management.
LITERATURE REVIEW: PERAN MEDIA SOSIAL DALAM PEMASARAN FILM INDONESIA: ANALISIS KEPUASAN DAN NIAT BELI PENONTON Muhammad Fadheel Djamaly; Djumarno Djumarno; Rina Astini; Daru Asih
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 3 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

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Abstract

This literature review article discusses the role of social media in Indonesian film marketing with a focus on analyzing audience satisfaction and purchase intent. This study was conducted to see the extent to which the use of social media can affect audience satisfaction and purchase intention towards Indonesian films. The method used in this study is to conduct a literature study of previous studies related to the role of social media in film marketing. In its analysis, the study found that the use of social media can increase audience satisfaction and also influence their purchase intention towards Indonesian films. Previous studies have shown that the use of social media can provide more complete and faster information about upcoming films, as well as provide a more interactive experience for viewers. With more complete and interactive information, viewers feel more satisfied with the viewing experience, and have a greater tendency to buy tickets for the film. In addition, the study also found that social media use can influence viewers' purchase intent through the influence of movie recommendations and reviews by other social media users. The more people who recommend and give positive reviews about the film on social media, the greater the audience's buying intention to watch it. In conclusion, the study shows that the use of social media plays an important role in the marketing of Indonesian films, and can affect audience satisfaction and purchase intent. Therefore, film producers in Indonesia can utilize social media more effectively in their film marketing campaigns to increase audience satisfaction and purchase intent.
Co-Authors Anik Herminingsih Daru Asih Kasmir Kasmir Muhammad Fadheel Djamaly Rina Astini Sukardi Sukardi Sukardi Sukardi