Sutikno Sutikno
Universitas Serang Raya

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Price Strategies And Promotions Which E-Commerce Does In Sales Sutikno Sutikno; Suhartini Suhartini
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.399

Abstract

The purpose of this study was to determine whether promotions and prices have an effect on sales made by e-commerce. This research was conducted by involving 100 respondents in the city of Tangerang who had shopped at an online store. To determine the relationship between variables with a test research instrument in the form of a scale to measure the variable Promotion (X1) and Price (X2) to Sales. (Y). with the method 1. Validity and Reliability Test; 2. Classical Assumption Test; 3. Multiple Regression Analysis; 4. Hypothesis test, and produce the value of X1 (0.287), X2 (0.148) and the value of R2 (0.144) so that it affects both partially and simultaneously.
Commitment Of Small Business Actors To Shopee Online Consumers Mery Ramadani; Sutikno Sutikno
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 3 (2021): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i3.638

Abstract

Small business actors experience complaints from customers about services, products, and prices sold. The purpose of the study was to determine the effect of services, products, and prices on the commitment of small business actors to Shopee online consumers in 2020. The data was obtained by distributing online questionnaires via Google Form to 350 Shopee online consumers. This research technique takes a sample using non-probability sampling with the method used in this study is the Structural Equation Model technique. The results of the study prove that there is a positive and significant influence of services, products, and prices where consumers place their trust in small business actors in online shopee positively affecting seller commitment
Finance Technology as a Solution to Get Capital for Small Business Today: Teknologi Finance Sebagai Solusi Mendapatkan Modal Bagi Usaha Kecil Saat Ini Sutikno Sutikno; Duminda Kuruppuarachchi
Jurnal Keuangan dan Perbankan (KEBAN) Vol. 1 No. 1 (2021): Juli-Desember
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.287 KB) | DOI: 10.30656/jkk.v1i1.3964

Abstract

Financial technology in Indonesia has enormous potential and is easy to manage compared to banks. Financial technology is also easier to use as a source of capital for both stable companies and start-ups. Despite the fact that the great potential can be felt by the public. Other current financial technology companies can integrate funding, financing, and profit distribution systems. In the current era, it is supported by the use of digitalization process technology and using the Financial Technology (FinTech) system so that it is economical and efficient. The benefits of this research are expected to be a solution to capital problems that have been faced by small businesses. In addition, it also encourages the growth and development of entrepreneurship for young people, which can be started by establishing a startup company. This research approach is descriptive qualitative. The data taken is primary data with focus group discussions and interviews as data collection techniques. The research object consists of 30 startups owned by youth in Jakarta. The results of this study can be used as an alternative economical solution to capital problems for small businesses and startup companies. The Financial Technology System is a system that is able to integrate funding, financing, investors, startup companies, Financing Guarantee Institutions, and Banks
The Impact of Islamic Banks in Financing MSMEs in Serang City : Dampak Bank Syariah Dalam Pembiayaan Umkm Di Kota Serang Sutikno Sutikno; Nurdianawati Irwani Abdullah
Jurnal Keuangan dan Perbankan (KEBAN) Vol. 1 No. 1 (2021): Juli-Desember
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.503 KB) | DOI: 10.30656/jkk.v1i1.3965

Abstract

This study aims to determine the impact of BSM in financing MSMEs in Serang City. The impact of BSM in financing MSMEs in Serang City is currently focused on providing business capital and business assistance. To what extent does Serang Branch BSM play an active role in empowering the community's economy in increasing the business of micro customers by continuing to provide capital financing for entrepreneurs who have prospects and meet the requirements in applying for financing The research method used is qualitative research by collecting data. The results of the study found that the factors that influence BSM in financing MSMEs in Serang City are seen from the types of products that are in demand where people's business loans are used as financing that helps small and medium enterprises in running their business
Restructuring As An Effort To Reduce The Impact Of Problem Financing On Griya Ib Hasanah Produc: Restrukturisasi Sebagai Upaya Mengurangi Dampak Pembiayaan Bermasalah Pada Produk Griya Ib Hasanah Devi Liaanjani; Sutikno Sutikno
Jurnal Keuangan dan Perbankan (KEBAN) Vol. 1 No. 1 (2021): Juli-Desember
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.347 KB) | DOI: 10.30656/jkk.v1i1.3969

Abstract

Impact of non-performing financing on the iB Hasanah home product at BSI KC Cilegon, How is the process of implementing restructuring on Griya iB Hasanah products at BSI KC Cilegon.Purpose : to determine the impact of non-performing financing and restructuring on Griya iB Hasanah products at BSI KC Cilegon.Methodology : This research was conducted using a qualitative descriptive method with the theory of problematic financing restructuring. As for the population, the Indonesian sharia bank KC. Cilegon as many as 2 informants, namely the collection assistant division and the Remedial Recovery Assistant. This research was conducted at Bank Syariah Indonesia KC. Cilegon in April to June. Data were collected through interviews and analyzed by data reduction.Results/Findings : Financing is a bank activity to channel funds to the public. The distribution of funds in the form of financing must be based on the trust given by the bank to customers who want to do financing. Banks must have confidence in customers that the funds provided will run properly and can be paid off, because the risk of financing is a big risk that results in problematic or bad financing. The impact of non-performing financing will disrupt bank operations and liquidity, the increasing NPF will greatly affect the bank and customer confidence in the bank will decrease, the lack of bank ability to expand financing will have a negative impact on the economy.To overcome the problem financing, the bank has a strategy in solving problem financing, namely by way of billing by telephone, giving warning letters or warnings, restructuring, namely Rescheduling, Reconditioning, Restructuring).Paper type : data reductio
Sharia Bank Credit Management In Entrepreneurship Sutikno Sutikno; Muhamad Suhaemi; Muhammad Irsad Ariffin
Jurnal Keuangan dan Perbankan (KEBAN) Vol. 2 No. 1 (2022): Juli-Desember
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jkk.v2i1.5829

Abstract

The provision of credit for entrepreneurs is currently a separate issue for Islamic banks because they have a small market segment. How to manage Islamic bank credit to expand the market for entrepreneurs in accordance with government policies in supporting the current recovery. For this reason, banks need to manage existing credit so that avoid the risk of bad credit that will arise in the future. For credit management for bank entrepreneurs, it should look at the income generated by business actors per year, in addition to the type of business that has a high level of buyer interest, the bank must pay attention to it. can find out the level of credit risk that exists so that it provides behavior to existing entrepreneurs.
Peran E-Lifestyle, Budaya Digital, Dan E-Payment Terhadap Perilaku Konsumtif Generasi Y Dalam Bertransaksi di E- Commerce Novia Indah Lestari; Mery Ramadani; Sutikno Sutikno
EKONOMI KEUANGAN DAN BISNIS Vol 7, No 2 (2022): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/ekombis.v7i2.1844

Abstract

Technology has changed people's lifestyles and culture, including their shopping behavior which is more directed towards consumptive behavior. The ease of making digital payment transactions (e-payments) also affects wasteful behavior among Generation Y. In addition, the impact of the Covid-19 pandemic which requires consumers to limit distance has made them more aggressive in making purchases through e-commerce applications. This research was conducted on Generation Y consumers who have made purchases on e-commerce and paid e- payment at least 3 times a month. The sample is taken from 100 respondents with a purposive sampling technique. The research data that has been collected will be processed using the structural equation model (SEM) – PLS. The results of this study indicate that the variables of e-lifestyle, digital culture, and e-payment have a positive effect on increasing the consumptive behavior of Generation Y in shopping at e-commerce.