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All Journal Jurnal Minds:Manajemen Ide dan Inspirasi Jurnal Ilmiah Pariwisata Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Mantik Forum Manajemen Jurnal Informatika Ekonomi Bisnis jurnal ilmiah hospitality Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH HOSPITALITY MANAGEMENT Enrichment : Journal of Management Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Cahaya Mandalika JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Mandiri Journal of Innovation in Management, Accounting and Business Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Jurnal Informatika Ekonomi Bisnis Ekuitas Jurnal Pnedidikan Ekonomi Escalate : Economics and Business Journal E-Amal: Jurnal Pengabdian Kepada Masyarakat
Miko Andi Wardana
Institut Pariwisata Dan Bisnis Internasional
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Escalate : Economics and Business Journal

 1 
Revitalizing Customer Experience through the Internet of Things : Integrating Customer Engagement and Campaign Effectiveness Putu Herny Susanti; I Made Hadi Purnantara; Miko Andi Wardana
Escalate : Economics and Business Journal Vol. 1 No. 01 (2023): August
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.7

Abstract

This research study employs a quantitative approach to investigate the relationships among customer engagement (CEG), campaign effectiveness (CEF), IoT adoption, and their combined impact on customer experience (CEX) in the context of Bali's tourism industry. A random sample of 100 participants was selected from the target population, and structured surveys with Likert scale responses were used to collect data. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed for data analysis, as it is well-suited for examining complex relationships among multiple variables. The study reveals significant direct relationships: CEG positively influences CEX, CEF positively influences CEX, and IoT adoption positively influences CEX. Additionally, there is a positive but relatively weaker relationship between CEG and IoT adoption and between CEF and IoT adoption. Indirect effects analysis shows that both CEG and CEF indirectly influence CEX through their impact on IoT adoption, although the latter relationship is relatively weaker. These findings have significant implications for Bali's tourism industry. Fostering customer engagement, effective marketing campaigns, and IoT adoption can enhance customer experiences, thereby increasing tourists' intention to revisit. This, in turn, can boost Bali's tourism sector, leading to economic growth and sustainability.
Co-Authors Adi Masliardi Alicia Valery Sabrina Aracelli Evalia Bagus Putu Wahyu Nirmala Bondan Pambudi Deby Rita Karundeng Denok Lestari Denok Lestari Dewa Putu Kiskenda Erwanda Putra Dhety Chusumastuti Ervan Susilowati Fatimah Abdillah Gde Bayu Surya Parwita Hans Friets Hasti Pramesti Kusnara Hendrik Pandiangan I Gusti Ngurah Bagus Suarna Putra I Kadek Adi Anan Jaya I Made Darsana I Made Darsana I Made Dwiky Purna Gunawan I Made Hadi Purnantara I Nyoman Pratama Surya Atmaja I Putu Agus Heryana I Wayan Eka Mahendra I Wayan Eka Sudarmawan I Wayan Suartina Ida Bagus Made Wiyasha Jayendra, Putu Sabda Jennifer Widiarsa Jusri Jusri Kadek Ayu Ekasani Kadek Wira Adi Saputra Komang Sumerta Mohamad Sajili Musran Munizu Ni Nyoman Kerti Yasa Ni Putu Isha Aprinica Nur Afifah Nurlela Nurlela Nurlia Nurlia Pande Putu Juniarta Parwati, Komang Shanty Muni Putu Laksmita Dewi Rahmayanti Rahmayanti, Putu Laksmita Dewi Rini Tresnasari Risman Risman Semara, I Made Trisna Sudarmawan, I Wayan Eka Susanti, Putu Herny Sutantri Sutantri Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tengku Kespandiar Tonny Yuwanda Wijaya, Nyoman Surya Yanita