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Angga Sulistiono
Institut Bisnis Dan Informatika Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Analisis Pengaruh Iklan Televisi Terhadap Keputusan Pembelian Motor Yamaha Jupiter MX Sulistiono, Angga
Jurnal Ilmiah Kesatuan (JIK) Vol 14, No 1 (2012): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Abstract

Iklan televisi merupakan suatu pendekatan yang digunakan untuk menarik perhatian atau mempengaruhi perasaan mereka terhadap suatu produk (barang atau jasa). Suatu iklan yang memiliki daya tarik iklan adalah iklan yang disajikan memiliki pesan yang bermakna, iklan yang menarik dan mudah untuk diingat Keputusan pembelian konsumen adalah proses pengintegrasian yang mengkombinasikan pengetahuan untuk mengkombinasikan dua atau lebih perilaku alternatif dan memilih salah satu diantaranya. Metode yang dilakukan oleh penulis untuk menjawab pertanyaan dari identifikasi masalah dengan menggunakan pendekatan kuantitatif. Untuk mengukur pengaruh Daya tarik Iklan terhadap Keputusan Pembelian analisis korelasi dan regresi. Dari hasil analisis regresi diperoleh persamaan regresi y = 5.321 + 0.769 x. hasil korelasi didapat nilai r = 0.692 yang terjadi hubungan yang signifikan dengan keeratan yang kuat dan positif dari hasil analisis koefisien determinasi didapat daya tarik iklan televisi berkontribusi sebesar 47.88 persen dalam menciptakan keputusan pembelian dan sisanya sebesar 53 persen yang dikarenakan adanya elemen daya tarik iklan televisi yang masih lemah.
Pengaruh Pelayanan Terhadap Kepuasan Konsumen. Studi Kasus Pada Biro Kerjasama Teknik Luar Negeri Sekretariat Negara Sulistiono, Angga; Harni, Budi
Jurnal Ilmiah Kesatuan (JIK) Vol 9, No 2 (2007): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Penelitian ini dilakukan agar dapat memperoleh gambaran yang jelas mengenai hubungan antara pengaruh kualitas pelayanan terhadap tingkat kepuasan konsumen. Metode penelitian yang digunakan adalah metode deskriptif yaitu yang bertumpu pada pengetahuan teoritis, kemampuan penalaran, dan hasil penelitian lapangan yang telah dilakukan. Penelitian dilaksanakan di Sekretariat Negara pada Biro Kerjasama Teknik Luar Negeri yang berada di Jl. Veteran Jakarta Pusat. Hasil penelitian menunjukan bahwa Biro Kerjasama Teknik Luar Negeri Sekretariat Negara telah memberikan palayanan yang prima kepada semua konsumennya tanpa membeda-bedakan siapa konsumennya. Meningkatkan kinerja pelayanan dalam pelaksanaan, pengendalian, dan pengawasan kebijakan Kerjasama Teknik Luar Negeri. Meningkatkan pemanfaatan kapasitas Kerjasama Teknik Luar Negeri secara maksimal. Mengembangkan pusat informasi dan data base Kerjasama Teknik Luar Negeri. Hasil Evaluasi dalam penelitian ini menunjukkan bahwa Biro Kerjasama Teknik Luar Negeri Sekretariat Negara Peningkatan pemanfaatan bantuan luar negeri yaitu melaksanakan administrasi pengiriman tenaga kerja Indonesia untuk belajar dan tugas lainnya ke luar negeri dalam rangka kerjasama teknik luar negeri, melaksanakan administrasi persetujuan penugasan tenaga ahli asing dalam rangka kerjasama teknik luar negeri, melaksanakan administrasi pemberian fasilitas kerjasama teknik sebagaimana diatur dalam peraturan pemerintah nomor 19 tahun 1955.Program peningkatan kapasitas sumber daya manusia. Dengan kegiatan pendidikan dan pelatihan teknis dalam rangka kerjasama antara Indonesia dengan Australia.Program kerjasama internasional. Dengan kegiatan pendidikan dan pelatihan teknis dalam rangka kerjasama internasional antar negara berkembang
Membangun Strategi Promosi Dalam Pengembangan Bisnis Sulistiono, Sulistiono; Bawono, Sri
Jurnal Ilmiah Kesatuan (JIK) Vol 11, No 2 (2009): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Abstract

Promotion strategy is one part of marketing strategies employed to maintain the product on the market. Promotion strategy aims to provide information to consumers about the products on offer, as a tool to persuade consumers to choose goods that we offer a purchase option at this time, In addition promotion is also useful as a reminder or to remind consumers about the product availability and usefulness of such products and to shape consumer perceptions of a particular product. Our purpose is to investigate how the promotion strategy conducted in the tea beverage franchise businesses to develop their products on the market. Considering the enormous competition in the same segment in running this business in need of proper promotion strategy to introduce our products and give consumers a brand in memory. The results showed that the franchise business Your Tea tea has a good promotion strategy so that products can survive in the market. Franchise Your Tea drinks using promotional strategies either directly or indirectly. Promotion strategies that do business owners this is done directly by seminars and become self-employed speaker events. And to indirectly take advantage of promotional print media and website advertising is promotion in the Warta Kota newspaper, magazine Business Opportunity, distribution of brochures and a website at www.yourtea.biz Evaluation results of this study indicate that the selection of proper promotion can make the products that we offer both attention and response from the public and can form an image which became purchase options.
Hubungan Strategi Promosi Dalam Pengembangan Bisnis Studi Kasus Pada Waralaba Minuman Teh YourTEA Sulistiono, Sulistiono; Morita, Morita
Jurnal Ilmiah Kesatuan (JIK) Vol 12, No 1 (2010): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Abstract

Promotion strategy is one part of marketing strategies employed to maintain the product on the market. Promotion strategy aims to provide information to consumers about the products on offer, as a tool to persuade consumers to choose goods that we offer a purchase option at this time, In addition promotion is also useful as a reminder or to remind consumers about the product availability and usefulness of such products and to shape consumer perceptions of a particular product. Our purposes is to investigate how the promotion strategy conducted in the tea beverage franchise businesses to develop their products on the market. Considering the enormous competition in the same segment in running this business in need of proper promotion strategy to introduce our products and give consumers a brandin memory. The results of the discussion showed that the franchise business Your Tea tea has a good promotion strategy so that products can survive in the market. Franchise Your Tea drinks using promotional strategies either directly or indirectly. Promotion strategies that do business owners this is done directly by filling seminars on campus IPB and become self-employed speaker events. And to indirectly take advantage of promotional print media and website advertising is by way of filling in the Warta Kota newspaper, magazine Business Opportunity, distribution of brochures and a website at www.yourtea.biz Evaluation results of this study indicate that the selection of proper promotion can make the products that we offer both attention and response from the public and can form an image which becamepurchaseoptions.
Pengaruh Distribusi dan Kualitas Produk Terhadap Kepuasan Pelanggan Studi Kasus Produk Air Minum pada PDAM Tirta Pakuan Kota Bogor Sulistiono, Angga; Sylvianica, Yuniany
Jurnal Ilmiah Ranggagading (JIR) Vol 9, No 2 (2009): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

This research was done to find out how product quality yielded By the company and the influence of the distribution and quality of product towards customers satisfaction will be. The research was carried out at drinking water of PDAM Tirta Pakuan Kota Bogor. The result of double regression analysis ia Y = 6,52 + 0,62 X 1 + (-0,14) X 2. It means that if disrtibution grade (X1) rises 1, then customers will increas 62 percent and if product quality grade (X2) rises 1, then customers satisfaction will decrease 14 percent. This equation functions to predict if distribution variable and product quality become different or change, then customers satisfaction variable changes as well. The result of double correlation coefficient is grade r = 0,66. It means that there is positive and significant influence of the distribution and quality of product towards customers satisfaction. The resul of double determination coefficient shows that the distribution and quality pf product contributes 44 percent in creating customers satisfaction. Key words: Distribution; Product quality; Customers satisfaction
Pengaruh Biaya Periklanan Terhadap Volume Penjualan Studi Kasus pada PT Ramayana Lestari Sentosa, Tbk. Cabang BTM Bogor Sulistiono, Angga; Jayadi, Rangga
Jurnal Ilmiah Ranggagading (JIR) Vol 11, No 1 (2011): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

Each company wants to grow and develop. Therefore, the company must perform an act that’s able to provide the progress for itself in the year to come by doing a variety of advertising that will be able to increase the sales.The purpose of this study is to find out how the shape of the advertising done by PT Ramayana Lestari Sentosa Tbk., BTM branch. Besides, how its sales, and how the relationship between advertising and sales volume. The study was conducted at PT Ramayana Lestari Sentosa Tbk., BTM Branch, that’s kown as R-7. PT Ramayana Lestari Sentosa Tbk., BTM brabch, is engaged in retail. The analytical method used is collecting data from the company itself and interviewing the internal experts of the company: manager, asst. Manager, supervisor, and KC. The result of using correlation analysis shows that there’s high significant relationship between the advertising and the sales volume, where the correlation coefficient is 0,94. Besides, by using regression analysis, it comes to Y = 5633,59 + 0,35 X. It means that if additional costs for advertisement amount to Rp1.000.000,00, it will make change of income or sales as high as 0,35 times. And by using two sides test of significance of correlation coefficient, it comes to t-count (2,28)
Strategi Pengembangan Pemasaran UKM Pengrajin Sepatu Sandal Sulistiono, Sulistiono; Mubarak, Mumuh Mulyana
Jurnal Ilmiah Ranggagading (JIR) Vol 12, No 1 (2012): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

Small and medium Enterprisis (SMEs) have significant role in national economic development. The problems of this research are (1) marketing strategies which has been impemented by sandal shoes craftman in Ciomas Bogor, (2) strengths, weaknesses, opportunities, and threats faced by sandal shoes craftman in Ciomas Bogor, (3) what’s the next marketing strategy which is be able to make sandal shoes selling increases. The results of this research are (1) The internal factors: strength quadrant embraces qualified product, competitive price, and unique sandal shoes; weaknesses quadrant encompasses unmanaged financial management, uneffective raw inventary management, supervision of production process and its quality is not good enough, the place to work is not comfortable enough, minimum technology, and the production cost calculation isn’t accurate; (2) The external factors: opportunity quadrant embraces the availability of human resources, public knows the products, the location is near to the supplier, conducting centralized marketing system, the sales can be run in marketable place with a lot of relationships. The development strategies which can be done are increasing sandal shoes models, optimizing marketing channels or networks, expanding marketing relationship networks, using website or email as means of promotin and marketing (developing E-Commerce), allocating funds for production technology, cooperating with the others to provide raw materials and working capital, and working together to build collective power that’s able to eliminate the weaknesses.
Pengaruh Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Purba, Jan Horas Veryady; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.28 KB) | DOI: 10.37641/jimkes.v1i1.257

Abstract

Service and product quality is an important factor in order that an enterprise keeps running competition. The enterprise has to cultivate good relationship with the customers and keeps striving to increase service and product quality so that the consuners keep having loyalty to the enterprise. To get competitive excellence, every enterprise must be able to satisfy the consummers. Therefore, the strategy based on the management’s commitment to increase service and product quality to satisfy the consumers should be done continually, thereby the consumers’ satisfaction will be created. This research was conducted to find out the effect of service and pruduct quality on the consumers’ loyalty to the enterprise, that is McDonald’s. The method used is interviewing, library study, and field research by questionnaire. The research was carried out at McDonald’s Indonesia located in Jalan Pajajaran Bogor. McDonald’s Indonesia is an enterprise producing food and beverage. The evaluation result on this research shows that the steps done by McDonald’s in maintaining The consumers’ loyalty are providing service and product quality and providing better and more comfortable oulet for the consumers. It should be taken note of as well, that is providing more and more satisfied service and product quality and creating more variation of its products, so that the consumers will be attracted to by them. Thereby, the enterprise has to maintain the consumers to be more loyal to McDonald’s. Keywords:service; product quality; consumers’ loyalty
Pengaruh Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Meliana, Meliana; Sulistiono, Sulistiono; Setiawan, Budi
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.008 KB) | DOI: 10.37641/jimkes.v1i3.273

Abstract

In today's era of globalization, rapid growth in the retail industry in Indonesia and is full of intense competition. Retail is one type of service companies that are closely related to the quality of service, so the researchers decided to examine the magnitude of the effect of service quality and consumer confidence in purchase decisions. Service quality is measured by three variables: the quality of interaction, the quality of the physical environment and quality of results. The method used in this study were: descriptive associative, while the data collection techniques conducted by distributing questionnaires. Questionnaire that will be deployed as many as 100 exemplar. To quantify this relationship, researchers used a method of path analysis with SPSS 17 for such tools. The results indicate that there is a fairly strong influence and significant relationship between service quality and consumer confidence as well as the influence of service quality and consumer confidence are also strong and significant impact on purchasing decisions. Keywords: Quality of Service, Consumer Confidence, Buying Decision.
Faktor-Faktor Pembentuk Kepuasan Pelanggan Minyak Goreng Bermerek Di Kota Bogor Berbasis Model Partial Least Square Sulistiono, Sulistiono; Setiawan, Budi
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.39 KB) | DOI: 10.37641/jimkes.v1i3.276

Abstract

Kepuasan pelanggan merupakan inti dari setiap bisnis, dalam jangka pendek sebagai upaya untuk meningkatkan revenue dan profit, sedangkan dalam jangka panjang dapat membangun loyalitas dan memperkuat merek. Beberapa model kepuasan pelanggan yang telah digunakan pada beberapa Negara, seperti di Eropa (ECSI/ European Customer Satisfaction Index), Amerika (ACSI/American Customer Satisfaction Index), menggunakan model Partial Least Square (PLS). Minyak goreng bermerek memiliki market size mencapai Rp 12 Triliun setiap tahunnya. Persaingan minyak goreng bermerek semakin tinggi, sebagaimana ditandai dengan jumlah merek yang bertambah dan semakin menurunnya penetrasi konsumsi minyak terhadap GDP per kapita di Indonesia. Berdasarkan data Top Brand di Indonesia selama 10 tahun terakhir, terlihat bahwa sebuah merek minyak goreng superior dalam 3 tahun terakhir mulai mengalami penurunan. Hal ini merupakan salah satu indikator berkurangnya pangsa pasar sebagai akibat dari loyalitas pelanggan yang menurun meskipun kepuasannya tetap. Penelitian ini bertujuan untuk menjawab permasalahan (a) Bagaimana hubungan kausalitas yang terjadi di antara peubah-peubah latent, sebagai faktor penting dalam pembentukkan kepuasan pelanggan, (b)Apakah kepuasan pelanggan secara keseluruhan berpengaruh secara nyata terhadap loyalitas pelanggan, dan (c) Bagaimana bentuk terbaik dari model Partial Least Square kepuasan pelanggan. Metode penelitian menggunakan metode survey, di wilayah Kecamatan Bogor Barat, dan Kecamatan Tanah Sareal. Sampel berukuran 100 orang responden secara nonprobability. Hasil penelitian menunjukkan bahwa hubungan kausalitas yang terjadi di antara peubah-peubah latent pembentuk kepuasan pelanggan, seluruhnya memiliki hubungan kausalitas yang positif dan nyata. Faktor-faktor penting pembentuk kepuasan pelanggan yang telah ditetapkan dalam model Partial Least Square (PLS), memiliki pengaruh yang positif dan nyata terhadap loyalitas pelanggan. Bentuk model PLS terbaik dari kepuasan pelanggan minyak goreng di Kota Bogor, adalah dengan mengeluarkan indikator IMAGE3 pada peubah latent Image dan indikator LOYAL1 pada peubah latent Loyalty. Kata kunci: model partial least square, kepuasan pelanggan, pereferensi konsumen
Co-Authors Adil Fadillah Adiyoga Pradana Sakti Alliah, Khalifah Nur Ani Mekaniwati Bagas Dwi Ananta Bona Aripin Sinaga Budi Harni Budi Setiawan Charles Parnauli Saragi Cicih Mintarsih Danti Astrini Dewi Wulan Retna Diah Kusumayanti Eka Nur Saputri Firmansyah, Muhammad Fikri Ina Sulistianti Jan Horas Veryady Purba Keren, Keren Kirana Renandra Kusumayanti, Diah Lauditta Stephanie Manurung, Miftahul Zannah Meliana Meliana Miftahul Zannah Manurung Mikdam Luthfi Aziz Misbahhudin Misbahhudin Morita Morita Muhammad Fikri Firmansyah Mumuh Mulyana Nida Arista Ramadhanti Rangga Dwigana Hariadi Rangga Jayadi Seli Marselina Sinaga, Bona Aripin Sri Bawono Sulistianti, Ina Yulia Nurendah Yuniany Sylvianica