Erminati Pancaningrum
Program Studi Manajemen, STIE PGRI Dewantara Jombang Jl. Pattimura V/77, Jombang 61418

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Jurnal Manajemen dan Kewirausahaan Vol 16, No 1 (2014): MARCH 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.147 KB) | DOI: 10.9744/jmk.16.1.47-54


This study aimed to find out the strategy implementation for the achievement of quality standard and the effect on timber?s sale in the European market. The result were the strategy that used by PT Seng Fong to achieve the quality standard such as legal purchases of raw materials, timber certification, compliance with product EN standard and usage of adjuvant glue and paint consistent with international standards. Results of analysis of data obtained adjusted R2 value 0.701 which means 70.1% of sales are influenced by the strategy of achieving quality standards.
The Shopping Motivation Analysis Of Nike Shoes Counterfeit Among STIE PGRI Dewantara Students pancaningrum, erminati; Wardani, YA
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 14 No. 1 (2019): April - September
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.286 KB) | DOI: 10.26533/eksis.v14i1.455


The purpose of this study is to find out and expand the shopping motivations that encourage consumers to use Nike shoes counterfeit products. This study uses descriptive research with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool. The measurement scale used in this study is a Likert scale. Data analysis method used is descriptive analysis with SPSS for Windows. The results Showed that hedonic motivation predominates in encouraging consumers to buy and use the Nike shoe s counterfeit products Compared to the utilitarian motivation.
Video on demand: an easy way to watch movies – studies on consumer behavior Pancaningrum, Erminati; Rizaldy, Dify Virginia
Journal of Management and Business Vol 21, No 1 (2022): March 2022
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v21i1.512


Watching movies is an activity that many people do to get rid of fatigue after doing quite tiring daily activities. In the past, watching movies could only do by going to the cinema with determined showtimes, but as technology develops grow so fast, now watching movies possible to do anytime and anywhere using video on demand. This research background is the result of pre-research which shows there is a shifting phenomenon in consumer behavior who in the beginning watched movies in theaters then switched to using on-demand services. This research has a purpose to explore the existing phenomenon, also analyze the reasons behind movie lovers use video on demand to watch movies. This research is qualitative research by using the data source as in-depth interviews with 5 informants, document collection, and triangulation of data sourcesconducted by researchers. The results of the data are analyzed using the open coding method, axial coding, and selective coding by paying attention to the aspects of trustworthiness. The result of this research shows some factors become the reasons someone watching movies uses video on demand that is; hobby, flexibility, emotional motive, patronage motive, rational motive, intrinsic motivation, extrinsic motivation, and rerun.