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PERAN PARTISIPASI TERHADAP KEBERLANJUTAN PROGRAM PADA KOMUNITAS TOGA (TANAMAN OBAT KELUARGA) DI KAMPUNG PULO GEULIS Susanto, Didik Hari; Panjaitan, Nurmala Katrina
Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] Vol 3, No 2 (2019)
Publisher : Departemen Sains Komunikasi dan Pengembangan Masyarakat, Fakultas Ekologi Manusia, IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jskpm.3.2.%p

Abstract

TOGA Program (Family Medicinal Plants) is a program that aims to solve problems in Kampung Pulo Geulis, but in fact there are many programs implemented but not in accordance with the problems and needs of the community. The success of a program occurs due to the participation of community participants who take part in the program which can make the program sustainable. The purpose of this study was to prove the role of participation in the sustainability of the program at the TOGA community (Family Medicinal Plants) in Kampung Pulo Geulis. The research method used in this study was to use quantitative methods combined with a qualitative research approach. The results of the study found that the participation role was moderate so the TOGA program in Kampung Pulo Geulis did not continue. The sustainability of the TOGA program is recommended to carry out activities such as holding competitions so that the program can run again and be more participatory in holding events related to the TOGA program.Keywords: Participation, Sustainability, TOGA program ABSTRAKProgram TOGA (Tanaman Obat Keluarga) merupakan program yang bertujuan untuk mengatasi masalah yang ada di Kampung Pulo Geulis, namun kenyataanya telah banyak program yang dilaksanakan tetapi tidak sesuai dengan masalah dan kebutuhan pada masyarakat. Keberhasilan suatu program terjadi akibat terdapatnya partisipasi dari peserta masyarakat yang mengikuti program tersebut yang dapat membuat program tersebut bersifat berkelanjutan. Tujuan dari penelitian ini adalah untuk membuktikan adanya peran partisipasi terhadap keberlanjutan program pada komunitas TOGA (Tanaman Obat Keluarga) di Kampung Pulo Geulis. Metode penelitian yang digunakan dalam penelitian ini adalah menggunakan metode kuantitatif dikombinasikan dengan data penelitian kualitatif. Hasil penelitian menemukan bahwa peran partisipasi berada pada kategori sedang sehingga program TOGA di Kampung Pulo Geulis tidak berlanjut. Keberlanjutan dari program TOGA ini disarankan untuk melakukan kegiatan seperti mengadakan lomba-lomba agar program dapat berjalan kembali dan lebih partisipatif dalam mengadakan acara terkait program TOGA.Kata kunci: Keberlanjutan, Partisipasi, Program TOGA
Terpaan Iklan Televisi Dan Sikap Ibu Rumah Tangga Di Pedesaan Terhadap Makanan Olahan Pabrik Amalia Dianah; Nurmala Katrina Panjaitan; Eko Sri Mulyani
Jurnal Komunikasi Pembangunan Vol. 14 No. 2 (2016): Juli 2016
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.25 KB) | DOI: 10.46937/14201613756

Abstract

TV food advertisements are designed to cultivate positive portrait of the food advertised. Married rural women have dominant role in providing food for family and more possibility to make TV as the main source of information about food. The study aimed to examine the exposure of TV advertisements about industrial processed food on married rural women, the attitude of married rural women towards industrial processed food, and to analyse relationship between the exposure of TV advertisements and the attitude towards industrial processed food. Based on a survey conducted on 104 married rural women with children,who were TV audience and aged 20-60 in Curugbitung Village, Nanggung District, Bogor Regency, it was known that TV food advertisements exposure of respondents were moderate (56%) and high (44%), while their attitude towards industrial processed food were positive (27%) and neutral (73%). A highly significant positive correlation (r = 0.254, p < 0.01) between TV food advertisements and attitude towards industrial processed food on respondents was revealed by Spearman’s rank test. The results implicated that food TVadvertisements were not respondents’ main source of information about food. Analysis of total food TV content and interpersonal information channel of married rural women would be necessary. Keywords : attitude, exposure, processed food, rural women, TV advertisement
Model Komunikasi untuk Membangun Kesiapan Perubahan Akhmad Edhy Aruman; Sumardjo Sumardjo; Nurmala Katrina Panjaitan; Dwi Sadono
Jurnal Komunikasi Pembangunan Vol. 15 No. 1 (2017): Februari 2017
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1060.835 KB) | DOI: 10.46937/15201722768

Abstract

This study aims to formulate a communication model to build the readiness of changes in traditional market traders. This research is related to traditional market revitalization plan to face competition especially from modern retailer. The method used is survey which result is analyzed by using causality approach with LISREL tool and reinforced with result from depth interview. The result is in the picture that in the face of revitalization, traders are in a situation of uncertainty. On the other hand, overall elements ranging from trader characteristics, message sources, messages, and participatory communications have a positive impact on merchant readiness associated with revitalization with high-capacity merchant corporation conditions. However, to build the readiness of traders, the main thing to do is to build the entrepreneurial capacity of traders. The lack of success in building entrepreneurial capacity has a negative impact on the readiness of traders. Appropriate communication models involving market managers as a credible source of messages, message content on the benefits and risks of effective revitalization develop the trader's motivation to change, and the media that permits immediate responses from communication actors.