Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal SMBJ: Strategic Management Business Journal
H.M. Zainul
UNISKA MAB Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF MARKETING PROMOTION MANAGEMENT ON PUBLIC SERVICE ADVERTISING IN STRENGTHENING DIGITAL COMMUNICATION Syahrial Shaddiq; M. Iwu Iyansyah; Shintia Sari; H.M. Zainul
SMBJ: Strategic Management Business Journal Vol. 1 No. 02 (2021): Ed. 02
Publisher : UPMI Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.935 KB) | DOI: 10.55751/smbj.v1i02.16

Abstract

The dynamics of digital communication literacy today cannot be separated from technological advances, also every person or institution/government or other private institution is always faced with the development of human resources. Moreover, related to the planned production, this shows the ability to process marketing propositions and advertisements, both commercial advertisements and public service advertisements (PSA) in the midst of strengthening communication literacy itself. This research was conducted using descriptive qualitative research methodology, namely digging up data by direct observation, and interviews with those who can be used as data sources. The purpose of this research is to provide a clear description of the Effect of Marketing Promotion on Public Service Advertising on Strengthening Digital Communication Literacy, as well as to contribute ideas to policy makers and other researchers in the future, thereby providing significant benefits to these problems.
Co-Authors M. Iwu Iyansyah Shintia Sari Syahrial Shaddiq