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All Journal SMBJ: Strategic Management Business Journal
Wuri Handayani
Universitas Islam Kalimantan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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COMMUNICATION AND INTERACTIVE MARKETING MANAGEMENT THROUGH INTERNET ADVERTISING Syahrial Shaddiq; Wuri Handayani
SMBJ: Strategic Management Business Journal Vol. 1 No. 02 (2021): Ed. 02
Publisher : UPMI Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.865 KB) | DOI: 10.55751/smbj.v1i02.18

Abstract

Internet advertising is a development of interactive online marketing communication media that marketers can choose from. The various advantages of internet advertising compared to traditional marketing communication media make this media increasingly used. Social networks or social media have the potential to help SMEs in marketing their products and services (Viral Marketing). Because it is able to reach large areas in a cost-effective manner. Through social networking, SME businesses can carry out marketing activities such as introducing products, establishing communication with customers and potential customers, and expanding business networks. And in its implementation also implements a Customer Relationship Management strategy.
Co-Authors Syahrial Shaddiq