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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Ratih Dwi Pratiwi
Prodi Manajemen Fakultas Ekonomi UNKRIS
Economics, Econometrics & Finance Social Sciences

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PENGARUH CITRA MERK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO Imam Wibowo, M.Si; Ratih Dwi Pratiwi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 3 (2017): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i3.178

Abstract

This research aimed to analyze the influence of a brand image and quality product on purchase decision of Yamaha Mio motorcycle partially and simultanously. This was a quantitative research by a survey method. The research population were users of Yamaha Mio motorcycle. Sample taking technique used a purposive sampling method with samples numbered 100 respondent. Based on regression analyze, The research results showed that brand image positively and significant influence a purchase decision of Yamaha Mio motorcycle, and product quality positively and significant influence a decision purchase of Yamaha Mio. Brand image and product quality simultanously positively and significant influence purchase decision of Yamaha Mio motorcycle.
Co-Authors Imam Wibowo