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All Journal JURNAL INTEGRASI JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION
rusda irawati
politeknik negeri batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENGARUH PRODUK, PERSONIL, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PT. MNET INDONESIA Fitry Yani Herlina; Rusda Irawati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 1 (2017): Journal of Applied Business Administration - Maret 2017
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.462 KB) | DOI: 10.30871/jaba.v1i1.1260

Abstract

This research is motivated by the needs of society and the conditions of service business competition intensifies, so the company must create a new marketing strategy to maintain and gain market share higher. As for the issue of this research is "What are the factors of products, personnel and promotion effect on customer satisfaction in PT. Mnet Indonesia ".The purpose of this study to determine how the product implementation process, personnel and promotion are being made to improve customer satisfaction and to determine the extent of the effect of products, personnel and promotion of customer satisfaction. The hypothesis of this study is the product, personnel and promotion effect on customer satisfaction. The author uses quantitative research methods explanatory. The research sample as many as 101 customers with a 99% confidence level (α = 0.01) in. Results of multiple linear regression analysis we concluded that all the independent variables, namely products, personnel and promotion have a positive effect on the dependent variable of customer satisfaction. Based on the results of the analysis of figures obtained correlation R of 0.697. This shows that there is a strong relationship or correlation between the products, personnel and promotion of customer satisfaction. While the results of the analysis of determination (R2) of 48.6%. This shows that the percentage of the effect of independent variables on the dependent variable of 48.6%. While the remaining 51.4% influenced or explained by other variables not included in this research model.
Analisa Kepuasan Pelanggan Bandar Udara Hang Nadim Batam Rusda Irawati; Aditya Wirangga; Shinta Wahyu Hati
JURNAL INTEGRASI Vol 4 No 2 (2012): Jurnal Integrasi - Oktober 2012
Publisher : Politeknik Negeri Batam

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Abstract

Performance measurement of airport BP Batam as the only airport in Batam, comprehensively and continuously need to continue to do so that the parties can know the condition of the Airport management achievement of its performance, evaluate and subsequently a chance to take a strategic decision as well as operational in order to create improved service and performance improvements in the future.The purpose and objective of this research are: (1) To know the influence of the quality of the service for customers satisfaction at the airport Hang Nadim Batam, (2) to know the levels of customers satisfaction at the airport Hang Nadim Batam. From the results of data processing using regression analysis , get the conclusion that, the biggest impact on customer satisfaction is derived from dimension Reliability, Assurance, Tangible, Emphaty and Responsiveness. The influence of service quality on customer satisfaction was at 48 %, and other factors beyond the quality of the service, an influential amounting to 52 %. There is a direct relationship between significant variable quality of service with customer satisfaction, on average 77% declare satisfied, with the sequence of service quality is responsivenes ( 85 % ) , tangible ( 80 % ) , reliability ( 80 % ) , assurance ( 78 % ), and empaty ( 73 % ). Generally average the satisfaction of passengers and users bandara Hang Nadim , was in the category of 3 ( quite satisfied ). Interval in this category is at the level of 0.75 to 0.99
PENGARUH FAKTOR INDIVIDUAL, SITUASIONAL, DAN ORGANISASIONAL TERHADAP NIAT MELAKUKAN WHISTLE-BLOWING PADA AKUNTAN DI BATAM Rusda Irawati; Mega Mayasari; Adi Irawan
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 5 No 2 (2017): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2017
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v5i2.566

Abstract

This study aims to examine the perceptions of employees of the Accounting Section in Batam related with the influence of individual, situational and organizational factors on the intention to doing internal and external whistle-blowing. The data collection technique used is Purposive sampling. The method used to obtain research data is through a survey with questionnaires. Questionnaires distributed to Student class employees Accounting Study Program and Management Accounting Program Managerial, Batam State Polytechnic working in Accounting Section. The collected questionnaires were analyzed using PLS-SEM. The results of this study indicate that the factors that affect the intentions of employees of Accounting Division to conduct internal whistle-blowing are attitudes toward whistle-blowing, perceptual behavior control and organizational commitment. While the factors that affect the intentions of employees of Accounting Section to conduct external whistle-blowing is the subjective norm.
PENGARUH KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN PADA BAGIAN PRODUKSI DI PT. ETOWA PACKAGING INDONESIA Septerina Septerina; rusda irawati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.626 KB) | DOI: 10.30871/jaba.v2i1.714

Abstract

Proper employee compensation will keep them motivated to improve their performance in a vigorous manner so that the results achieved from the job can give their employees satisfaction. This study aims to determine the effect of financial compensation on employee job satisfaction on the production in PT. Etowa Packaging Indonesia, to determine the effect of non-financial compensation on employee job satisfaction on the production at PT. Etowa Packaging Indonesia, and to know the influence of financial compensation and non-financial compensation simultaneously to job satisfaction of production employee at PT. Etowa Packaging Indonesia. The research design conducted by researchers is explanatory research. With a population of 253 respondents taken a sample of 171 respondents. The instrument of data collection used is observation and spreading of questionnaire. Data were analyzed using descriptive statistics and multiple regression analysis. The results stated that financial compensation and non financial compensation after tested partially or together significantly influence the employee job satisfaction in the production at PT. Etowa Packaging Indonesia.
Co-Authors Adi Irawan Aditya Wirangga Fitry Yani Herlina Mayasari, Mega Septerina Septerina Shinta Wahyu Hati