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Inggit Kusni Tryanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH FASHION INVOLVEMENT DAN SHOPPING LIFESTYLE TERHADAP IMPULSIVE BUYING MAHASISWA POLITEKNIK NEGERI BATAM Rahmat Hidayat; Inggit Kusni Tryanti
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.747 KB) | DOI: 10.30871/jaba.v2i2.1117

Abstract

This research aims to find out how the influence of Fashion Involvement and Shopping Lifestyle in Impulsive Buying of student of Batam State Polytechnic, to find out how far these both of variable affect consumer behavior in Impulsive Buying. This research uses descriptive method that involves 85 business management students as respondents. The data collection is done by questionnaires distribution. Data were analyzed by multiple linier analysis method using SPSS program version 23. The result of partial test showed that Fashion Involvement had a negative but significant effect in Impulsive Buying and Shopping Lifestyle had a positive and significant effect in Impulsive Buying. While the result of the simultaneous test showed that both of variable had a positive and significant effect in Impulsive Buying.
Co-Authors Rahmat Hidayat