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All Journal Jurnal Manajemen dan Bisnis Indonesia Diakom : Jurnal Media dan Komunikasi
Reno Vancasavio
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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“THE HYGIENIC AND THE DIRTY” (HEALTH COMMUNICATION FILM ABOUT HEALTHY LIFESTYLE FOR ASMAT TRIBE) Kevin Sanly Putera; Mariska Amelia Siburian; Reno Vancasavio; Yackie Yackie
Mediakom Vol 3 No 1 (2020): Vol 3 No 1 (2020)
Publisher : Pusat Penelitian dan Pengembangan Aplikasi Informatika, Informasi dan Komunikasi Publik (APTIKA dan IKP) Badan Penelitian dan Pengembangan SDM Kementerian Komunikasi dan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/diakom.v3i1.77

Abstract

Healthy lifestyle is one of the human development objective in Asmat regency in Papua. The researcher conducted ethnography for three months in Agats, the city of Asmat to study the cultural practice through Asmat Tribe daily communication. This study aims to obtain a description of a clean and healthy lifestyle, know the obstacles that occur in the process of delivering health communication and develop films that can provide awareness to implement a clean and healthy lifestyle in the Asmat Tribe. This study uses a qualitative method with an ethnographic approach. The results showed that community awareness was still low, obstacles to the delivery of health communication occur because of education, geography, and culture. Then the results of experience and ethnographic products are developed in a short film about a healthy lifestyle. The film titled "Si Bersih and Si Jorok" prioritizes the context of local culture and daily practices typical of the Asmat tribe as reflected in the accent, setting, characterization, music, and story line.
Analisis Pengaruh Perceived Quality Terhadap Brand Trust, Brand Attachment, dan Brand Commitment (Studi Pada Pengguna Smartphone Samsung) Reno Vancasavio; Farida Indriani
Jurnal Manajemen dan Bisnis Indonesia Vol 4 No 2 (2017): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2017
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v4i2.118

Abstract

This study aims to analyze perceived quality towards brand trust, brand attachment, and brand commitment to smartphone users especially Samsung. The reasons why using perceived quality as a variable because it has direct role to the users that takes a parts of having Samsung smartphone. Non-probability technique was used for sampling and the population are Samsung smartphone users that has 18-24 years old range. Data were collected from 150 respondents which were selected using criteria of judgments that should has Samsung as their smartphone for minimal one year and students at Semarang. Test method is a Maximum likelihood analysis with AMOS program version 21.0. The results showed that perceived quality variable directly giving positive influence towards brand trust, brand attachment, and brand commitment. Since three of the variables that have been influenced by perceived quality, one of the most influenced by perceived quality is brand trust. Keywords: Perceived Quality, Brand Trust, Brand Attachment, and Brand Commitment
Co-Authors Farida Indriani Kevin Sanly Putera Mariska Amelia Siburian Yackie Yackie