Articles
<![CDATA[Analysis of Gender Difference on Online Shopping Lifestyle at Padang City ]]>
<![CDATA[Wiry Utami]]>;
<![CDATA[Linda Wati]]>;
<![CDATA[Listiana Sri Mulatsih]]>
<![CDATA[ Journal of Business and Management Review Vol. 2 No. 8 (2021): (Issue-August) ]]>
Publisher : <![CDATA[Profesional Muda Cendekia Publishing ]]>
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DOI: 10.47153/jbmr28.2022021
<![CDATA[This study aimed to examine the gender difference between men and women in online shopping lifestyle at Padang City. This type of research is comparative study, carried out to compare the similarities and differences of two or more the fact and object properties in the framework based on certain carefully. The technique of taking sample is by using purposive sampling. Total sample in this study is 100 consist of 50 men and 50 women. The samples in this study were men and women consumers who have shopped online for at least the last six month. Data collection uses questionnaire and analysis methods using independent sample t-test. The result of this study show that there are no differences between men and women in online shopping lifestyle at Padang City by t sig value ( 0,442 )> 0,05.]]>
<![CDATA[The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty ]]>
<![CDATA[Howardi Visza Adha]]>;
<![CDATA[Wiry Utami]]>
<![CDATA[ Journal of Business and Management Review Vol. 2 No. 12 (2021): (Issue-December) ]]>
Publisher : <![CDATA[Profesional Muda Cendekia Publishing ]]>
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DOI: 10.47153/jbmr212.2962021
<![CDATA[This study conducted to determine the effect of brand experience, brand personality and brand trust on brand loyalty. This study is an explanatory research. The method used in this study is a quantitative method using survey methods. The total sample in this study was 150 respondents with the technique of taking with the method of purposive sampling. Primary data in this research is obtained from questionnaires distributed to respondents, while secondary data is data related to the object of research presented by other parties. Data analysis techniques in this study using simple regression analysis. The result of the research shows that: (1) brand experience has positive effect on brand personality, (2) brand experience has positive effect on brand trust, (3) brand personality positive effect on brand loyalty, (4) Brand trust has positive effect on brand loyalty (5) Brand experience has positive effect on brand loyalty.]]>
<![CDATA[PERAN PEMODERASI TEKANAN WAKTU HUBUNGAN ANTARA NILAI FUNGSIONAL DAN NILAI EMOSIONAL TERHADAP NIAT BELI PRODUK FLASH SALE ]]>
<![CDATA[Wiry Utami]]>
<![CDATA[ Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 6, No 3 (2020): Volume VI No. 3 Oktober 2020 ]]>
Publisher : <![CDATA[Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi ]]>
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DOI: 10.31869/me.v6i3.2115
<![CDATA[ABSTRACT The research examines the role of time pressure as moderating variable to the relationship between functional value and emotional value on purchase intention on flash sale product. Data for this research were collected by online survey and administered to 150 respondents. The hypothesis testing was conducted using multiple regression analysis and hierarchical regression analysis. Finding of this indicated that functional value and emotional value have positive and significant effect on purchase intention. Time pressure has no negatively moderated the effect of functional value and emotional value on purchase intention. Keywords: functional value, emotional value, time pressure ABSTRAK Penelitian ini menguji peran tekanan waktu sebagai variabel moderasi hubungan antara nilai fungsional dan nilai emosional terhadap niat beli konsumen pada produk flash sale. Data di kumpulkan melalui survey online dengan 150 responden. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi berganda dan analsisi regresi hirarki. Hasil dari penelitian menunjukan bahwa nilai fungsional dan nilai emosional berpengaruh terhadap niat beli. Tekanan waktu tidak memoderasi secara negatif pengaruh nilai fungsional dan nilai emosional terhadap niat beli. Kata Kunci: nilai fungsional, nilai emosional, tekanan waktu]]>
<![CDATA[PERAN PEMEDIASI KEPUASAN PADA HUBUNGAN ANTARA WEBPORTAL TERHADAP DAMPAK INDIVIDU ]]>
<![CDATA[Wiry Utami]]>;
<![CDATA[Purbo Jadmiko]]>;
<![CDATA[Elfitra Azliyanti]]>
<![CDATA[ JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 15 No 2 (2020): Jurnal Manajemen Universitas Bung Hatta ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Bung Hatta ]]>
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DOI: 10.37301/jmubh.v15i2.16900
<![CDATA[The study aims to analyze the effect of webportal on individual impact and satisfaction as mediating variable. Sample in this study are 381 respondents. This study is using survey. The technique of taking sample is by using convenience sampling. The hypothesis testing was conducting using multiple regression analysis and hierarchical regression analysis. The result showed that webportal has positive and significant on individual impact. Webportal also has positive and significant on satisfaction. Satisfaction partial mediation the positive influence of webportal on individual impact.]]>
<![CDATA[KUALITAS LAYANAN ELEKTRONIK, HARGA DAN PERSEPSI MANFAAT FITUR GO-PAY TERHADAP KEPUASAN PELANGGAN GOJEK DI KOTA PADANG ]]>
<![CDATA[Fadhillah Aliyah]]>;
<![CDATA[Wiry Utami]]>;
<![CDATA[Irda Irda]]>
<![CDATA[ JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 1 (2021): Jurnal Manajemen Universitas Bung Hatta ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Bung Hatta ]]>
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DOI: 10.37301/jmubh.v16i1.18342
<![CDATA[This study examines the relationship between the effect of electronic service quality, price and perceived benefits of go-pay features on customer satisfaction in Padang. Population in this study are all motorcycle customers who use the go-pay feature. With a sample size of 100 respondents selected using the Purposive Sampling technique. The results showed that electronic service quality has positive and significant effect on customer satisfaction, price has positive effect on customer satisfaction, while the perceived benefits does not significant on customer satisfaction. ]]>
<![CDATA[PENGARUH KUALITAS LAYANAN ELEKTRONIK, NILAI YANG DIRASAKAN DAN KEPERCAYAAN YANG DIRASAKAN TERHADAP LOYALITAS ELEKTRONIK PADA BELANJA TERHUBUNG ]]>
<![CDATA[Wiry Utami]]>
<![CDATA[ JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 13 No 2 (2018): Jurnal Manajemen Universitas Bung Hatta ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Bung Hatta ]]>
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DOI: 10.37301/jmubh.v13i2.12489
<![CDATA[The purpose of this study is to examine the influence of electronic service quality, perceived value, perceived trust and e-loyalty in online shooping. Data for this study were collected by offline and online survey and administered to 237respondents. The hypothesis testing was conducted using simple regression analysis and multiple regression analysis. The study found that there is positive and significant relationship between electronic service quality and perceived value, electronicservicequality and perceived trust, perceived value and e-loyalty and perceived trust and e-loyalty. Consequently, based on findings, electronic service quality, perceived value, perceived trust areconsidered to be antecendent of e-loyalty.]]>
<![CDATA[Peran Pemediasi Efikasi Diri Kreatif Pada Hubungan Antara Persepsi Terhadap Kepemimpinan Transformasional Pada Kreativitas Karyawan ]]>
<![CDATA[Elfitra Azliyanti]]>;
<![CDATA[Purbo Jadmiko]]>;
<![CDATA[Wiry Utami]]>
<![CDATA[ Relevance: Journal of Management and Business Vol. 2 No. 2 (2019): Relevance Journal of Management and Business ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/relevance.v2i2.1913
<![CDATA[This study aims to identify and analyze the role of perception of transformational leadership and creative self-efficacy of employee (lecturer) creativity. The research methodology used is explanatory research through hypothesis testing. The object and population of this study are Bung Hatta University Lecturers. The sampling technique used was purposive sampling with sample criteria was Bung Hatta University Lecturer who had working period more than 1 (one) year (n = 170). The data analysis technique in this study use SEM-PLS (Smart PLS). This study consists of four hypotheses and the research results obtained from the study of perceptions of transformational leadership has no effect on employee creativity, perceptions of transformational leadership have a positive effect on creative self- efficacy. Creative self-efficacy has a positive effect on employee creativity and creative self-efficacy mediates the relationship of perception of transformational leadership on employee creativity]]>
<![CDATA[Analysis of Segmentation Profile on Online Shopping Consumers in Padang City Based on Demographic and Psychographic Characteristics ]]>
<![CDATA[Wiry Utami]]>;
<![CDATA[Linda Wati]]>;
<![CDATA[Listiana Sri Mulatsih]]>;
<![CDATA[Lulu Nadhira]]>
<![CDATA[ Jurnal Manajemen (Edisi Elektronik) Vol 13, No 3 (2022): Jurnal Manajemen (Edisi Elektronik) ]]>
Publisher : <![CDATA[Universitas Ibn Khaldun Bogor ]]>
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DOI: 10.32832/jm-uika.v13i3.5971
<![CDATA[Online shopping has become a more accessible way of purchasing. Customer segmentation play important role in online retailing industry. The main objective of this study is to analysis of segmentation profile of online shopping consumers in Padang City based on demographic and psychographic characteristics. This type of research was descriptive analysis. The data are subsequently related to demographics and psychographic. The sampling technique in this research was purposive sampling. Total samples in this research were 150. The data analysis technique used in this research was cluster analysis. We demonstrate that such cluster related to demographic as well as psychographic characteristics. The results of demographic segmentation, the majority of respondents are female (74.4%) and the most of respondents 21-30 years old. Cluster analysis was applied to segment the customer into eight clusters that have distinct online customer profiles. These segments are named as risk taking consumers, adventurous consumers, active consumers, practical consumers, socialite consumers, economical consumers, passive consumers and independent consumers.]]>
<![CDATA[MINAT BERWIRAUSAHA SOSIAL: STUDI EMPIRIS DIKALANGAN MAHASISWA DI BERBAGAI PERGURUAN TINGGI NEGERI DAN SWASTA ]]>
<![CDATA[Purbo Jadmiko]]>;
<![CDATA[Wiry Utami]]>;
<![CDATA[Tyara Dwi Putri]]>;
<![CDATA[Ridhatulghina Davizy]]>
<![CDATA[ Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022) ]]>
Publisher : <![CDATA[Universitas Lancang Kuning ]]>
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DOI: 10.31849/jieb.v19i2.10490
<![CDATA[Tujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat berwirausaha sosial dikalangan mahasiswa. Urgensi penelitian ini tampak pada hasil pemetaan karakteristik kewirausahaan sosial di perguruan tinggi khususnya di Indonesia (dampak kewirausahaan sosial dalam menunjang terwujudnya green economy di Indonesia). Penelitian ini menggunakan sebanyak ….responden yang tersebar dari berbagai perguruan tinggi negeri dan swasta di Indonesia. Metode pengumpulan data dengan teknik survei dengan bantuan google form. Analisa data pada penelitian ini menggunakan teknik regresi berganda. Hasil penelitian menunjukkan bahwa prosocia motivation, intrinsict motivation, dan moral obligation berpengaruh positif terhadap minat mahasiswa menjadi wirausaha sosial. Implikasi hasil penelitian ini dapat digunakan oleh perguruan tinggi untuk mengembangkan kurikulum pendidikan kewirausahaan dalam berbagai aktivitas pembelajaran sosial. Empati dan kesadaran mahasiswa dapat dikembangkan melalui program-program pendidikan kewirausahaan sosial.]]>
<![CDATA[PENGARUH INTELLECTUAL EXPERIENCE DAN AFFECTIVE EXPERIENCE PADA SOCIAL BRAND ENGAGEMENT DENGAN KOMITMEN SEBAGAI PEMODERASI ]]>
<![CDATA[Wiry Utami]]>
<![CDATA[ Jurnal Apresiasi Ekonomi Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Institut Teknologi dan Ilmu Sosial Khatulistiwa ]]>
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DOI: 10.31846/jae.v10i1.439
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh intellectual experience dan affective experience terhadap social brand engagement dengan komitmen sebagai variabel moderasi. Penelitian ini menggunakan metode kuantitatif dengan teknik purposive sampling. Sampel pada penelitian ini sebanyak 311. Metode pengumpulan data yang digunakan pada penelitian ini menggunakan kuesioner dengan menggunakan google form. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linear berganda dan moderated regression analysis Hasil pada penelitian ini menunjukan bahwa intellectual experience berpengaruh pada social brand engagement. Akan tetapi affective experience tidak berpengaruh pada social brand engagement. Penelitian ini juga menunjukan bahwa komitmen tidak memoderasi hubungan intellectual experience dan affective experience terhadap social brand engagement.]]>
