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Semantik Priming dalam Pengenalan Kata-kata Berbahasa Inggris Vera Yulia Harmayanthi
Jurnal Ilmu Pendidikan (JIP) STKIP Kusuma Negara Vol 8 No 1 (2016)
Publisher : LPPM STKIP Kusuma Negara

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Pengenalan kata-kata berbahasa Inggris sangat diperlukan untuk meningkatkan pemahaman dan kemampuan seseorang, khususnya siswa dalam melihat hubungan kata-kata baik secara rasional dan empirik. Rasional yaitu mampu melihat dan mempertimbangkan kata menggunakan pemikiran bersistem logis yang sesuai dengan keadaan nyata. Selain itu, mampu melihat kata secara empirik dengan melalui pemikiran yang diperoleh dari pengetahuan berdasarkan pengalaman yang telah diamati atau dialami secara langsung. Kedua hal tersebut menjadi sangat penting bagi siswa pada tingkatan pendidikan tinggi untuk mengembangkannya dalam pengenalan kata-kata berbahasa Inggris. Semantik priming yang merupakan bagian dari psikolinguistik adalah sebuah teknik dalam metode dasar pengenalan katadengan mengidentifikasikan sebuah kata terkait dengan arti yang terdapat di dalamnya. Semantik priming dapat memperlihatkan proses identifikasi pengenalan kata terkait dengan artinya dalam diri seseorang menjadi lebih mudah. Berdasarkan hal tersebut, maka dilakukan sebuah kajian penelitian menggunakan analisis kualitatif dengan pendekatan psikolinguistik melalui penerapan semantik priming dalam pengenalan kata-kata berbahasa Inggris yang bertujuan untuk memberikan gambaran dan penjelasan proses serta manfaat penerapan semantik primingdalam melihat tingkat kemampuan pengenalan kata-kata berbahasa Inggris siswa di tingkat pendidikan tinggi secara rasional, empirik dan berbagai faktor yang menyertai di dalam dan di luar diri setiap individu.
Paradigma: Jurnal Kajian Budaya Vol 7, No 2 (2017)
Publisher : Fakultas Ilmu Pengetahuan Budaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2678.054 KB) | DOI: 10.17510/paradigma.v7i2.173


The media today is characterized scene and space evolution of advertising. LED Media (Light-Emitting Diode as advertising displays) is one of popular outdoor media spaces to advertise kinds of products’ scenes, such as: drink and foods. Cultural dimension of LED media is attractive conventional media with advance technology and creative works. There are the creations of words which included visual pictures in moving appearance are applied and appropriated into LED media landscape. Its deliver the persuasive messages to individuals. Messages are pointed and adapted to individuals in age levels as the target. That is the most important to know their responses on those messages to be effectiveness. Perspective semiotics, Peirce theory, was used in this qualitative study as the way to know the level of individuals’ responses to products’ messages on LED media’s cultural dimension. The data were collected from teenagers who have experiences to the product. It is included external indicators like as age and sex in two-sided responses to some dynamical signs. They are both words and visual pictures offering a product messages Mie Sedaap on LED media, January 2017 at South Jakarta area. The results show, 1) dynamical signs of Sedaap in the relationship between representamen, object, and interpretant; 2) the relationship of dynamical signs Sedaap to cultural dimension on LED media; and 3) The levels of teenagers’ responses in two-sides like and dislike until their decisions to buy products. All of them give values to show the effectiveness messages of cultural dimension on LED media, especially for teenagers.
The Assistance of English Learning during the Covid-19 Pandemic in Jakarta’s Orphanage Danti Pudjiati; Vera Yulia Harmayanthi; Venti Mawarni; Tira Nur Fitria
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v4i2.4380


The community partnership program was administered in the form of online assistance for English learning of the grade X of senior high school students. The partner was an orphanage belonging to the local government in DKI Jakarta Province. The objective of the assistance program was to motivate the English learning and find the solution for their problem in understanding English at school. Fourteen boys participated in this program. One meeting was held in the orphanage with the person in charge and four asynchronous meetings with the participants were conducted in three months. In practice, most of the students showed their motivation in terms of involving the English discussion and completing the tasks as well. Unfortunately, the signal of internet connection did not support the online learning and some of the students were in quarantine due to coronavirus infection. In conclusion, they were not ready to study online as several obstacles arose such as the weak internet signal and their absences. Therefore, they need to study English in a room with a teacher where all of them can communicate with each other in a friendly atmosphere. By doing so, they are possible to improve their English mastery.
Positioning of Participants’ Mood on Watches’ Advertising as Multimodal Discourse Vera Yulia Harmayanthi; Njaju Jenny Malik Tomi Hardjanto
International Journal of Multidisciplinary: Applied Business and Education Research Vol 3 No 7 (2022): International Journal of Multidisciplinary: Applied Business and Education Resear
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.07.21


Advertising is an activity to advertise products or services as central creation into the wider meaning of their messages. Its messages have to be applied which refer to readers’ needs and interests in the current trends. Creating appropriated messages in multimodal discourse is a form of technological advances in advertising, such as the existence of multimodal discourse in newspapers. That print media still has a special place for its readers which consider some advantages in building messages. Producers produce some messages at multimodal discourse through newspapers that are used as one of media promotions. This makes producers have to provide extra funds for the promotions’ activities. It of course needs to create the messages of products or services in strategically position. Especially, it is during a pandemic situation to a new normal era where everything has to be done completely. Messages should be able to reach wide readers as their prospected customers. The position of message in multimodal discourse should be placed appropriately to build an active interaction with their prospected customers. It could be seen on watches’ advertising in newspapers. This research used data of 3 watches’ advertisings on Kompas as one of the popular daily newspapers in Indonesia. They were published in 2017 and 2018 where products are intended specifically for male and female consumers. Analyzing this research applied qualitative method through systemic functional of Halliday’s theories to show interpersonal view between participants. The results of this research appeared the positioning of participants’ mood as a description of the interpersonal situations in their roles. Participants’ positioning defined their activations in building interaction on multimodal discourse that be purposed for male and female as their prospected consumers.