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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Economy Deposit Journal ( E-DJ) Jurnal Administrasi Kantor
Ady Kurnia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pengaruh Harga Dan Biaya Promosi Terhadap Peningkatan penjualan Tiket pada PT. Pakem Tours dan Travel Makassar Ady Kurnia; Renny mointi; Ridwan Ridwan
Economy Deposit Journal (E-DJ) Vol 2 No 2 (2020): Economy Deposit Journal
Publisher : Fakultas Ekonomi Universitas Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.966 KB) | DOI: 10.36090/e-dj.v2i2.730

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap peningkatan volume penjualan tiket serta untuk mengetahui biaya promosi terhadap PT. Pakem Tours dan Travel Makassar. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif, metode analisis yang digunakan yaitu deskriptif. Dari hasil penelitian ini dapat dilihat dari metode deskriptif yakni penjualan tiket itu tiap tahunnya mengalami peningkatan yang sangat baik dimana harga dan promosi sangat berperan penting terhadap peningkatan penjualan tiket pada PT. Pakem Tours dan Travel Makassar. Dari hasil penelitian diperoleh persamaan Y = 308.426 + 0,639 + 0,405 , di mana b0 = 304,426 merupakan nilai konstanta. Dari hasil analisis korelasi antara harga dan biaya promosi, menunjukkan bahwa terdapat hubungan yang signifikan dalam peningkatan volume penjualan sebab R = 0,957, sedangkan = 0,915 yang artinya ada pengaruh dan hubungan yang simultan antara harga dan promosi.
Analisis Pengaruh Pertumbuhan Perusahaan Terhadap Nilai Perusahaan Pada Perusahaan Gowa Motor Group Yang Terdaftar Di Bosowa Automotive Ady Kurnia; Ramli Toalib
Economy Deposit Journal (E-DJ) Vol 2 No 1 (2020): Economy Deposit Journal (E-DJ)
Publisher : Fakultas Ekonomi Universitas Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.394 KB) | DOI: 10.36090/e-dj.v2i1.745

Abstract

This study aims to determine the effect of company growth on firm value in Gowa Motor Group companies registered with Bosowa automotive. The independent variable in this study is company growth, the dependent variable is the value of the company. The population of this study is the Gowa Motor Group company registered in Bosowa automotive in the 2014 to 2017. research methods of determining the sample using the purposive sampling method, with several predetermined criteria, the number of samples was 4 companies. The data analysis method used is multiple linear regression with a significance level of 0.05. Based on the results of data analysis using partial test (t-test) the variable company growth has a significant positive effect on firm value with a significance value of 0.003. The results of the accuracy test of the model obtained a calculated F value of 17.728 with a significance value of 0,000. Regression analysis produces Adjusted R of 0.770 or 77.0%. This study means that the firm's value variable can be explained by the company's growth variable, at 77.0%, while the remaining 23.0% is explained by other variables outside the model.
Transformasi Produk Sekunder Pengolahan Minyak Parede Sebagai Produk Sambel Kerak Minyak Andi Muhamad Iqbal Akbar Asfar; M. Yasser; Andi Nurul Istiyana; Andi Muhammad Irfan Taufan Asfar; Ady Kurnia
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2021): April 2021, Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v5i2.5267

Abstract

Coconut oil processing or what is known by the Bugis people in South Sulawesi, namely Parede Oil, leaves a secondary product in the form of oil crust. This oil crust is not fully utilized, especially as a product that can increase its selling value. Therefore, this community service in the form of a community partnership program conducts training in processing oil crust into oil crust sauce. Until now, this product has survived with a shelf life of more than 4 months without the addition of any preservatives. This product is packaged in a chili pot with a net weight of 60 grams. This program has succeeded in improving the skills of partners, namely the PKK Latellang Village, Patimpeng District, Bone Regency, South Sulawesi Province, in utilizing oil crust to become oil-based chili sauce which has high economic value.
How To Increase Employee Performance Through Rewards And Training Febrisi Dwita; Usep Suhud; ady Kurnia
Economy Deposit Journal (E-DJ) Vol 4 No 1 (2022): Economy Deposit Journal
Publisher : Fakultas Ekonomi Universitas Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36090/e-dj.v4i1.1220

Abstract

The purpose of this research is to find out how to improve employee performance through rewards and training. This is behind the phenomenon of problems faced by the Fast Express company, namely the results of employee performance for the 2019 to 2021 period have not yet reached the expected target. Of the many factors that can affect employee performance, there are 2 main factors that will be examined by researchers, namely training and rewards. The research was conducted at PT Si Cepat Express, the research period was from March-May 2022. The research population was PT Si Cepat Express employees, especially in the Operations team, for which the exact number could not be known. This study uses non-probability and purposive sampling techniques. The sample consisted of 100 respondents, but only 82 complete questionnaires were considered usable. The results showed that training and rewards had a significant and positive effect on employee performance. This proves that the implementation of training and awards by the company Sicepat Express can have an effect on improving the performance of its employees.
Impact of electronic Word Of Mouth (eWOM) on Consumer Behaviour Lili Marlinah; Fahri Eka Oktora; Ady Kurnia; Ela Elliyana
JURNAL ADMINISTRASI KANTOR Vol 11 No 1 (2023): Jurnal Administrasi Kantor (JAK)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v11i1.2253

Abstract

Word-of-mouth (WOM) is one of the most influential sources of information transmission. However, its effectiveness is limited to social contact. With the rise of social commerce, electronic word-of-mouth (eWOM) has become an important reference for information users. However, the quality of information communicated by eWOM across major platforms is uneven, which seriously affects users' trust in eWOM and platform reputation. Therefore, this study provides an overview of the influence of eWOM on consumer decision-making and purchasing behavior, as well as eWOM interest, from an information quality perspective. The literature review method was used, with Scopus indexed articles using the eWOM keyword taken from the database using Harzing's Publish or Perish (PoP). The articles were selected based on their Google Scholar rating from 1 to 20
Co-Authors Andi Muhammad Irfan Taufan Asfar Andi Nurul Istiyana Asfar, Andi Muhamad Iqbal Akbar Ela Elliyana Fahri Eka Oktora Febrisi Dwita Lili Marlinah Ramli Toalib Renny Mointi Ridwan Ridwan Usep Suhud Yasser, M