Syamsul Hidayatullah
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Pengaruh Pendidikan dan Pelatihan Terhadap Kinerja Pegawai di PUSKESMAS Besuk Kecamatan Besuk Kabupaten Probolinggo Junaidi -; Herlin Herawati; Syamsul Hidayatullah
Ecobuss Vol 4 No 2 (2016): Ecobuss September 2016
Publisher : Fakultas Ekonomi Universitas Panca Marga

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Abstract

This research was conducted at Puskesmas Besuk with the aim to know the effect simultaneously and partially between education and training on performance of health officer of Puskesmas Besuk Probolinggo regency, and to know which variables have dominant effect. Independent variables in the form of education and training, and the dependent variable is the performance of employees. The sample used is 32 people, and the method of data analysis using quantitative analysis method by using statistical formula in the form of multiple regression analysis, multiple correlation, coefficient of determination and hypothesis testing. The results showed that education and training have an effect on the employee performance shown by the result of multiple regression analysis Y = 4,329 + 0,516 X1 + 0,294 X2. From the results of hypothesis testing "There is a significant influence simultaneously between education and training on the performance of employees of Puskesmas Besuk Probolinggo regency". From the results of partial hypothesis testing (individual) "There is a partial significant influence between education and training on the performance of Puskesmas employees". From the result of multiple regression analysis, it is known that regression coefficient b1 (0,516) is bigger than regression coefficient b2 (0,294), so it proved that "Educational variable that has dominant influence to performance of health officer of Puskesmas Besuk Probolinggo regency". Keyword : education, training, performance.
PENGARUH EFEKTIVITAS IKLAN PESAING, ATRIBUT PRODUK, DAN PERILAKU MENCARI VARIASI TERHADAP PERILAKU PERPINDAHAN MEREK PRODUK INDOMIE Syamsul Hidayatullah; Dwiwiyati Astogini; Sumarsono Sumarsono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 23 No 1 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The research entitled “effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie. The aim of this research is to analyze the effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie to other brand. Data collection method use questionnaire with a sample 100 respondents from economics and business faculty of Jenderal Soedirman university students who have switched from Indomie to other instant noodle brand. The data is analyzed by using multiple linier regression, meanwhile the significance level use partial test (t test).The result shows that competitor advertisement effectiveness, product attribute, and variety seeking behavior have positive significant effect to brand switching behavior of Indomie. Based on this research, managers are recommended to increase the advertising frequency, increase the quality of product, do endorsement, expand the taste variety, and also give innovation to every detail of product or pricing in order to minimalize brand switching behavior of consumer.