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Effect Of E-Service Quality And Online Review on Guest Satisfaction at Virtual Hotel Operator in The City Of Semarang Tuwuh Adhistyo; Wenefrida Ardhian Ayu Hardiani; Mukhamad Kholil Aswan
Kontigensi : Jurnal Ilmiah Manajemen Vol 9 No 2 (2021): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v9i2.199

Abstract

This study aims to find out how the destination business is to place he is always in the minds of consumers so that perceptions are different from competitors. This strategy to get achieve customer satisfaction in the long term, therefore it is needed PIB approach that is strung through the creative economy to achieve communicating uniqueness of the destination. This research was conducted in Kartikajaya Village in Kendal, Central Java. Source The data of this research are primary and secondary data. This research was obtained through interviews directly and filling out the questionnaire using the google form to strengthen the result data study. The principle of data collection is to reveal the variables to be studied. Method data collection through direct observation to the field, interviews, questionnaires. This research is an action research panel of previous researchers where a potential study model was found the attractiveness of the creative economy has strength in tourism development, and then followed by the importance of building a positioning strategy with a PIB approach (Positioning-Image-Branding) where 3 related concepts are united with the creative economy in marketing strategy. Indonesia has designated Kendal as a Special Economic Zone (SEZ). With With this status, investors are increasingly interested in developing their business in the Kendal SEZ. By because it will certainly have an impact on the development of the creative economy in the surrounding area Kendal, especially Kartika Jaya Village, has opportunities for economic development that will can contribute to the country's foreign exchange through its tourism programs. Data source Government, community organizations, local communities, and tourists. Research output, a document that reviews the potential of the destination, describes a list of attractions (for mapping potential), competitive analysis, including situation analysis. The document is the basis to start brand development. Furthermore, the imaging (image) of tourist destinations is agreed upon This in turn strengthens its brand positioning among the local community and the market. Process branding involves all individuals/institutions in the tourism industry to identify themselves with the brand to be established, so that local stakeholders become guard of the brand development process.
PENCANANGAN TEGALREJO PENANAMAN POHON BERSAMA KELURAHAN TEGALREJO STIEPARI, IKAPARI DAN UKSW henry yuliamir; enik rahayu; wenefrida ardhian ayu hardiani
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 1 (2022): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.011 KB) | DOI: 10.55606/jpkmi.v2i1.62

Abstract

Pencanangan pohon di Tegalrejo para partisipasi menunjukan berbagai kalangan untuk pelestarian dalam penanaman pohon di Tegalrejo di Salatiga, Dalam menindak lanjuti kerjasama antara pemerintah Kota Salatiga dengan STIEPARI Semarang dalam Tridharma Perguruan Tinggi, maka dosen STIEPARI senantiasa melakukan pengabdian kepada Masyarakat. Dalam pelaksananan pengabdian deskripsif kualitatif, Pelaksanaan kegiatan dilakukan dalam tahapan. Tahapan kegiatan pengabdian masyarakat dalam pencanangan tanaman di Kelurahan Tegalrejo Melakukan sosialisasi kegiatan pengabdian ini kepada masyarakat Kelurahan Tegalrejo yang berasal dari pelaku, dan UKM, Melakukan persiapan pelatihan peralatan dan yang membangun pelestarian tanaman. Melaksanakan tim dalam pencanangan tanaman dalam pelestarian lingkungan dan sesi tanya jawab dengan peserta. Upaya dalam peningkatan kelestarian dan penghijuan di kelurahan Tegalrejo upaya melestarikan lingkungan di kota Salatiga.
Work Life Balance Dan Job Stress Terhadap Turnover Intention (Studi Kasus Pada Pekerja Pabrik Tekstil Wanita Di Kabupaten Semarang) Wenefrida Ardhian Ayu Hardiani; Aurillia Triani Aryaningtyas; Dika Vivi Widyanti
Jurnal E-Bis (Ekonomi-Bisnis) Vol 6 No 1 (2022)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v6i1.871

Abstract

Penelitian bertujuan untuk menganalisa bagaimana pengaruh work life balance dan job stress terhadap turnover intention. Peneliti berharap supaya penelitian ini dapat memberikan informasi mengenai pengaruh work life balance dan job stress terhadap turnover intention terutama pada pekerja wanita di pabrik tekstil Kabupaten Semarang. Penelitian ini menggunakan pendekatan kuantitatif, Sampel dalam penelitian ini adalah 150 pekerja wanita yang bekerja di pabrik tekstil di Kabupaten Semarang. Hasil penelitian ini dapat menunjukkan ketika beban kerja yang sudah dirasakan pekerja semakin berat atau tinggi dan mengakibatkan kurangnya waktu istirahat serta sudah merasa kesulitan dalam berkomunikasi dengan pihak lain dalam perusahaan, maka tingkat stress kerja dari pekerja wanita menjadi cukup tinggi. Berdasarkan dari hasil dan pembahasan diatas, disimpulkan bahwa work life balance berpengaruh negative dan signifikan terhadap variabel turnover intention, variabel job stress berpengaruh positif dan signifikan terhadap turnover intention.