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Print media as a migrant advocacy tool: A case of Indonesian language print media in Hong Kong Irfan Wahyudi; Panizza Allmark
Masyarakat, Kebudayaan dan Politik Vol. 31 No. 3 (2018): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Hong Kong is listed as one of the most popular countries for Indonesian migrant workers. In 2012, more than 160,000 Indonesian migrant domestic workers (IMDWs) live in Hong Kong, and more than 90% of them are women. Hong Kong is the premium destination for IMDWs because of its moderately higher salaries, good laws and regulations, and its ambience of independence. The IMDWs can also access multiple media platforms, ranging from print media to the Internet. This writing specifically discuss about Indonesian newspaper published in Hong Kong and its relation with migrant activism. The research found that there are four existing Indonesian language newspapers in Hong Kong: Suara, Apa Kabar Plus, Koran Indonesia (KINDO), and Berita Indonesia. Conflicts between newspaper journalists and migrant organizations have affected the newspapers’ credibility. The methodology used is ethnography. Fieldwork conducted in Hong Kong Special Administrative Region (SAR) in 2013, 2014 and 2018. Participant observations, in depth interviews, and focus group discussions were conducted in this research.

Indonesian migrant workers in Hong Kong: Smartphone culture and activism Irfan Wahyudi; Panizza Allmark
Masyarakat, Kebudayaan dan Politik Vol. 33 No. 2 (2020): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

This article focuses on contemporary smartphone culture and activism performed by female Indonesian migrant domestic workers in Hong Kong. There are around 330.000 migrant workers in Hong Kong, and wherein 150.000 originated from Indonesia. Most of the Indonesian migrant workers in Hong Kong work in the domestic sectors: housemaid, babysitter, and career. They are obliged to live with their employer and start working from five mornings until late at night for six days a week. The smartphone is their primary medium in keeping a connection with friends and families back home and reduces social isolation. Interestingly, Indonesian migrant workers also use smartphones for activism to support migrant workers’ rights issues. Despite the isolation issues and the social limitations experienced by the Indonesian migrant workers’, this article aims to explore the following questions: how is smartphone culture developed in Indonesian migrant workers’ communication activities in Hong Kong? How is the smartphone, in particular, used as the medium for activism? Using the netnography method, this research explores the smartphone culture and activism performed by Indonesian migrant workers’ in their online routine. Smartphone usage has become an interesting phenomenon where this device has changed the cultural habits and further forms a new cultural pattern. Social media platforms and chat applications on smartphones have facilitated Indonesian migrant workers’ more comprehensive access to information. It is found that social media access is essential for Indonesian migrant workers to ease loneliness and further used as their medium of existence in the virtual world. Furthermore, they also create virtual identities through social media, share experiences and views through online platforms, and organize protests or other forms of activism. Sulistyaningsih’s case is a clear example of how communication access was crucial for Indonesian migrant workers at a time of danger. The diverse forms of communication technology have allowed them to create compelling messages. This activity provides evidence that Indonesian migrant workers still can be creative despite their long working hours.

INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES Rani Sukma Ayu Suteja; Liestianingsih Dwi Dayanti; Angga Prawadika Aji; Santi Isnaini; Yayan Sakti Suryandaru; Titik Puji Rahayu; Andria Saptyasari; Irfan Wahyudi; Ratih Puspa; Nurul Ratna Sari; Dina Septiani; Nisa Kurnia Illahiati
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 3 No. 2 (2021): DECEMBER 2021
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.

Pemberdayaan Dikalangan Calon Pekerja Migran Dalam Rangka Pencegahan Penyakit Menular di Desa Benculuk, Kecamatan Celuring, Kabupaten Banyuwangi Jawa Timur Toetik Koesbardiati; Sri Endah Kinasih; Delta Bayu Murti; Rachmah Ida; Irfan Wahyudi
Jejaring Administrasi Publik Vol. 13 No. 1 (2021): Jejaring Administrasi Publik
Publisher : Universitas Airlangga

Rendahnya Pekerja Migran Indonesia (PMI) sebenarnya berkorelasi lurus dengan rendahnya tingkat pendidikan formal mereka. Rata-rata pendidikan formal sebanyak 68% lulusan SD dan SMP. Pengetahuan PMI terkait dengan penularan penyakit yang disebabkan adanya pola-pola interaksi sangatlah rendah. Penyakit menular pada PMI terkait dengan pola-pola interkasi banyak dilakukan di negara tujuan. Hal ini tentunya berdampak pada penyebaran penyakit menular pada PMI purna penempatan yang semakin meningkat bahkan menyebarluas bukan hanya di daerah pengiriman saja tetapi ke wilayah-wilayah yang bukan pengiriman PMI.WHO dari Komisi Migrasi dan Kesehatan menyampaikan adanya kerentanan para migran terkait dengan hak, perawatan kesehatan sebagai hak asasi manusia. Komisi ini memberikan rekomendasi menuju Global Health dengan misi migrasi sehat. Untuk merespon situasi ini maka studi ini membahas tentang pemberdayaan dikalangan calon pekerja migran dalam rangka pencegahan penyakit menular desa Benculuk, kecamatan Celuring, kabupaten Banyuwangi Jawa Timur ini diharapkan memberikan kontribusi untuk calon PMI terkait dengan pola-pola interaksi dan berperilaku sesuai standard kesehatan dengan sesama migran, majikan maupun warga negara tujuan. Apabila ketika dalam pola-pola interaksi dan berperilaku tidak sesuai standard kesehatan maka akan berdampak penularan penyakit. Pemberdayaan ini dilakukan di Serikat Buruh Migran Indonesia (SBMI) Desa Benculuk Kecamatan Cluring Banyuwangi Provinsi Jawa Timur. Penentuan lokasi penelitian ditentukan secara purposive di kabupaten Banyuwangi merupakan salah satu kabupaten dari tujuh kabupaten di Jawa Timur pengirim pekerja migran ke luar negeri. Pengumpulan data meliputi observation dan indepth interview. Informan yang dipilih adalah individu-individu yang memiliki pengetahuan dan pengalaman tentang permasalahan yang diteliti. Terakhir adalah analisa data yaitu data yang terkumpul kemudian diklasifikasikan dan diindentifikasikan berdasarkan tema kemudian dianalisa.Hasil studi ini menunjukkan bahwa calon PMI belum memiliki pengetahuan tentang penyakit menular yang disebabkan oleh interaksi yang tidak tepat. Interkasi yang tepat akan mencegah terjadinya penularan penyakit. Apalagi informasi penularan penyakit tidak disampaikan pada pelaksanaan Pembekalan Akhir Pemberangkatan (PAP) dan tidak didukung dengan menggunakan media pengajaran seperti video, simulasi dan hanya menggunakan metode ceramah. Demikian materi yang disampaikan tidak sesuai dengan modul pegangan instruktur. Dengan adanya pemberdayaan dikalangan calon PMI terkait dengan bahaya penyakit menular perlu adanya kiat-kiat untuk menghindarinya dengan membatasi interaksi di negara tujuan.

PELATIHAN BRANDING DALAM RANGKA PEMBERDAYAAN EKONOMI MASYARAKAT PETANI MENTE DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Santi Isnaini; Dina Septiani; IGAK Satrya Wibawa; Rani Sukma Ayu Suteja; Irfan Wahyudi; Andria Saptyasari; Suko Widodo; Kristian Jaya Hamonangan Pasaribu
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 2 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i2.2021.418-425

AbstractSoket Laok is a village located in Tragah District, Bangkalan Regency, Madura. This village has the greatest economic potential in agriculture because the majority of its residents, which are around 4000 people, work as farmers. However, the village, which is not far from the city of Surabaya, is still lagging behind and has not been able to properly utilize the village's potential for community empowerment. Cashew product is the greatest potential by the residents of Soket Laok Village, but the community does not understand how to create and design proper packaging for their cashew products. In addition, Soket laok community also has no experience and knowledge utilising information and communication technology to optimalise the marketing of the cashew products. Therefore, the Communications Department of FISIP Unair conducts a community service program entitled Branding Workshop for Economic Empowerment of the Cashew Farmer in Soket Laok Village, Bangkalan Regency, Madura. This program is an extended program that has been carried out in 2020. This community service focuses on creating and training to manage the community website, training on packaging and brands, as well as registration of brands and business license for their business.Keywords: Economic Potential, Marketing Communications, BrandingAbstrakSoket Laok merupakan salah satu desa yang terletak di Kecamatan Tragah, Kabpupaten Bangkalan, Madura. Desa ini memiliki potensi ekonomi terbesar di bidang pertanian karena mayoritas warganya yang berjumlah sekitar 4000 jiwa berprofesi sebagai petani. Meskipun demikian, desa yang berada tidak jauh dari Kota Surabaya tersebut masih tertinggal dan belum mampu memanfaatkan dengan baik potensi desa untuk pemberdayaan masyarakat. Produksi mente merupakan potensi terbesar yang dimiliki oleh warga Desa Soket Laok namun para petaninya sendiri belum mengerti cara mengemas produk mente untuk dipasarkan di luar daerah Soket Laok sesuai dengan standar yang berlaku. Ditambah lagi dengan kurangnya pemahaman terkait penggunaan teknologi informasi dan komunikasi juga menjadi faktor kurang optimalnya pemasaran produk mente. Dengan berbagai alasan tersebut, Departemen Komunikasi FISIP Unair kembali mengadakan pengabdian masyarakat bertajuk Pelatihan Branding dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Kegiatan tersebut merupakan lanjutan dari pengabdian masyarakat yang telah dilaksanakan pada tahun 2020. Pengabdian masyarakat kali ini berfokus pada pembuatan dan pelatihan mengelola website Desa Soket Laok, pelatihan membuat kemasan dan merek, serta pendaftaran merek dan perizinan usaha pada produk yang telah dihasilkan.Kata kunci: potensi ekonomi desa, komunikasi pemasaran, branding,

Survival Mechanism Pekerja Migran Indonesia Purna Tugas Irfan Wahyudi; Rachmah Ida; Toetik Koesbardiati; Sri Endah Kinasih; Delta Bayu Murti
Journal of Governance and Administrative Reform Vol. 3 No. 1 (2022): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Abstract Since the WHO declared the COVID-19 pandemic on December 1, 2019, the first group to be laid off were migrant workers. For migrant workers who are laid off one way is to return to their country of origin, including Indonesian Migrant Workers (PMI). For PMIs who work undocumented, they must be deported. PMI departed undocumented, mostly from Sampang, Madura, East Java. The number of PMI from Sampang who have been deported since COVID 19 took place was 886 people. To respond to this situation, research on improving the survival mechanism of the post-employee PMI in marketing the products of Micro, Small and Medium Enterprises (MSMEs) through the use of social media in the district of Sampang, Madura, East Java, contributes to their survival. This research method begins with conducting a Focus Group Discussion to map out the difficulties of post-employee PMI in marketing products so that they can find the right marketing solutions, especially through the use of social media. The FGD involved stakeholders among retired PMIs such as the Indonesian Migrant Workers Union (SBMI), the industry office, BP2MI, the cooperative service, village heads, religious leaders from Nahdlatul Ulama (NU) and youth organizations. Furthermore, in-depth interviews and observations were carried out. The last stage is to analyze the data that correlates the data with the theory used in reviewing the survival mechanism, namely community empowerment. The result of the research is that the recycled handicraft products of garbage and chips, crackers and various types of food using mass media as a medium to disseminate local product marketing content will be optimized by residents, so that local residents get sufficient correct and useful information as a reference. One of the uses of PMI's post-duty mass media is making the Shopee application. They have learned to make products for social media, starting with compiling video scripts, designing marketing posters, and packaging. Shopee has various types of promo programs that buyers can enjoy, such as discount promos and free shipping. Thus, the retired PMI will be trained to produce and market their business as their survival mechanism. Keywords: survival mechanism, former Indonesian migrant workers, micro small and medium enterprise Abstrak Sejak ditetapkan pandemi COVID-19 oleh WHO pada tanggal 1 Desember 2019, menjadi kelompok pertama yang diberhentikan adalah pekerja migran. Bagi pekerja migran yang diberhentikan salah satu jalan kembali ke negara asal, termasuk Pekerja Migran Indonesia (PMI). Bagi PMI yang berkerja secara undocumented, mereka harus dideportasi. PMI berangkat secara undocumented, terbanyak adalah kabupaten Sampang Madura Jawa Timur. PMI asal Sampang yang dideportasi, sejak COVID 19 berlangsung sebesar 886 orang. Untuk merespon situasi ini maka penelitian peningkatan survival mechanism PMI purna tugas dalam memasarkan produk Usaha Mikro Kecil dan Menengah (UMKM) melalui pemanfaatan media sosial di kabupaten Sampang Madura Jawa Timur memberikan kontribusi untuk kelangsungan hidup mereka. Metode penelitian ini diawali dengan melakukan Focus Group Discussion untuk memetakan kesulitan PMI purna tugas dalam memasarkan produk sehingga dapat menemukan solusi pemasaran yang tepat, terutama melalui pemanfaat media sosial. FGD melibatkan stakeholder dikalangan PMI purna tugas seperti Serikat Buruh Migran Indonesia (SBMI), dinas perindustrian, BP2MI, dinas koperasi, kepala desa, tokoh agama Nahdlatul Ulama (NU) dan karang taruna. Selanjutnya dilakukan indepth interview dan observasi. Tahap terakhir melakukan analisa data yang mengkorelasikan antara data dengan teori yang digunakan dalam mengkaji survival mechanism, yaitu pemberdayaan masyarakat. Hasil penelitian adalah produk kerajinan daur ulang sampah dan keripik, kerupuk serta berbagai jenis makanan dengan pemanfaatan media massa sebagai medium untuk menyebarkan konten pemasaran produk lokal akan dioptimalkan oleh warga, sehingga warga setempat mendapatkan kecukupan informasi yang benar dan bermanfaat sebagai rujukan. Pemanfaatan media massa PMI purna tugas salah satunya membuat aplikasi Shopee. Mereka sudah belajar membuat produk untuk media sosial yang dimulai dengan menyusun naskah video, desain poster pemasaran, dan packaging. Shopee mempunyai berbagai jenis program promo yang dapat dinikmati oleh para pembeli, seperti promo potongan dan gratis ongkir. Dengan demikian, PMI purna tugas akan terlatih untuk memproduk dan memasarkan usaha mereka sebagai survival mechanism mereka. Kata kunci: mekanisme kelangsungan hidup, mantan pekerja migran Indonesia, usaha mikro kecil dan menengah

Tata Kelola Kolaboratif dalam Penanganan Permasalahan Anak Pekerja Migran Toetik Koesbardiati; Sri Endah Kinasih; Delta Bayu Murti; Rachmah Ida; Irfan Wahyudi
Journal of Governance and Administrative Reform Vol. 3 No. 1 (2022): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Abstract The large number of sending migrant workers abroad indicates that the problem of migrant workers in East Java is of course very complex. One of them related to the problem is the children of Indonesian migrant workers (PMI). The problems that arise are vulnerable to the influence of criminality such as brawls, drugs, free sex and pregnancy before marriage. This is why special attention needs to be paid to children whose parents have left them as Indonesian migrant workers (BMI). To respond to this situation, this research is very important with the problems faced by children of migrant workers (APM). Therefore, this study identifies problems faced by children who are abandoned by migrant worker parents, as well as programs that have been developed in Purwodadi village, Donomulyo sub-district, Malang district, one of which is the development of short film production for APM as a vehicle for creativity. and means of communication with parents abroad. The next part of this research is in-depth interviews and observations, whether so far the making of short films can be accessed openly by APM until now. The next stage is to analyze the data that connects the data with the theory used in assessing the responsibilities of surrogate parents, the community and the government in providing protection for children's basic rights in the form of making short films. APM who are members of the community, have collected APM's perception and creativity in terms of survival and child development. For this reason, the production of short films is a collaborative governance program between Non-Governmental Organizations, namely LPKP, the International Labor Organization (ILO) and the United Nations Children's Fund (UNICEF), parents as PMI, APM and village government in this case posyandu cadres. Keywords: children of Indonesian migrant workers, problems of children of migrant workers, collaborative governance Abstrak Banyaknya pengiriman jumlah pekerja migran ke luar negeri menandakan permasalahan pekerja migran di Jawa Timur pun tentunya sangat kompleks. Salah satunya terkait permasalahannya adalah anak pekerja migran indonesia (PMI). Permasalahan yang muncul adalah rentan terhadap pengaruh kriminalitas seperti tawuran, narkoba, seks bebas dan hamil sebelum menikah. Hal inilah perlu adanya perhatian khusus terhadap anak-anak yang ditinggal orang tuanya sebagai buruh migran Indonesia (BMI). Untuk merespon situasi ini maka penelitian ini sangat penting dengan masalah yang dihadapi oleh anak-anak pekerja migran (APM). Oleh karena itu, penelitian ini mengidentifikasi masalah yang dihadapi anak-anak yang ditinggalkan oleh orang tua pekerja migran, serta program-program yang sudah dikembangkan di desa Purwodadi, kecamatan Donomulyo, kabupaten Malang, yang salah satunya pengembangan produksi film pendek bagi APM sebagai wahana kreativitas dan sarana komunikasi dengan orang tua di luar negeri. Bagian selanjutnya dari penelitian ini adalah indepth interview dan observasi, apakah selama ini pembuatan film pendek bisa diakses secara terbuka oleh APM hingga saat ini. Tahap selanjutnya melakukan analisa data yang menghubungkan antara data dengan teori yang digunakan dalam mengkaji pertanggungjawaban orang tua pengganti, masyarakat dan pemerintah dalam memberikan perlindungan terhadap hak-hak dasar anak dalam bentuk pembuatan produksi film pendek. APM yang tergabung dalam komunitas, telah menghimpun persepsi dan kreativitas APM dalam hal kelangsungan hidup dan tumbuh kembang anak. Untuk itu pembuatan produksi film pendek merupakan program collaborative governance antara Lembaga Swadaya Masyarakat yaitu LPKP, International Labour Organisation (ILO) dan United Nations Children's Fund (UNICEF), orang tua sebagai PMI, APM dengan pemerintahan desa dalam hal ini kader posyandu. Kata kunci: anak pekerja migran indonesia, permasalahan anak pekerja migrran, collaborative governance

STRATEGI CITRA BRANDING RUMAH SAKIT INTERNASIONAL NHS MELALUI KOMUNIKASI PEMASARAN TERPADU Niken Sasadhara Sasmita; Santi Isnaini; Irfan Wahyudi
Jurnal Spektrum Komunikasi Vol 9 No 2 (2021): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v9i2.194

This article results from research on the brand image strategy carried out by the National Hospital Surabaya (NHS) through integrated marketing communications. This study is on health services bases in the community currently entering the industrial and business era. The main problem arises in-hospital services, which have developed into an industry and are profit-oriented. This problem puts pressure on hospital managers and owners, especially on the cost dimension in private hospitals. Private hospitals must continue to improve management capabilities in carrying out hospital operations with good quality standards to the best compared to other hospitals. The research uses a case study research method with a qualitative approach. Data collection and analysis techniques use observation and in-depth interviews so that they can be analyzed exploratively. The results of this study are the first are there are many reasons why the marketing department of NHS adopts Integrated Marketing Communication (IMC) in their sales strategy. It also happens in the healthcare industry, namely hospitals. One of the reasons that become the basis is that marketers understand and recognize strategies integrating into various communication functions rather than running these communication functions alone. Second, marketing communication theory becomes the rationale for processing data and analyzing the phenomenon of problems regarding strategic concepts in policy determination to the direction of marketing communication strategies carried out by NHS hospitals. This research concludes that the main problem arises in hospital services, which have developed into an industry and are profit-oriented. Strategic management skills will become more critical as pressure increases to find future revenue and growth opportunities. These opportunities will come through various combinations of new healthcare products and services, increasing penetration into high-priority market segments, or accessing new markets that are not serving currently.

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