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All Journal e-Journal Ekonomi Bisnis dan Akuntansi UNEJ e-Proceeding Bisma: Jurnal Bisnis dan Manajemen
Adi Prasodjo
Fakultas Ekonomi Dan Bisnis Universitas Jember
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Pengaruh Dimensi Jingle Iklan Sepeda Motor Honda Beat di Televisi Terhadap Keputusan Pembelian di Wilayah Perkotaan Jember Nirmala, Ayunda Nurul; Prasodjo, Adi; Indraningrat, Ketut
e-Journal Ekonomi Bisnis dan Akuntansi Vol 1, No 1 (2014)
Publisher : e-Journal Ekonomi Bisnis dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.858 KB)

Abstract

The research aimes to analyse the impact of jingle of Honda Beat motorcycle advertisement on buying decision in Jember . This research used independent variable that consist of memorability, meaningfulness, likability, adaptability and protectability as the dimension of jingle and buying decision as the dependent variable. This research used logistic regression analysis. The sampling method was a non-probability sampling. Using a purposive sampling, 100 respondents of the citizen of Jember were selected. The results showed that memorability influenced Honda Beat motorcycle buying decision. Whereas, meaningfulness, likability, adaptability and protectability did not influence the buying decision. This results mean that any increase in memorability on Honda Beat jingle advertising will increase in the probability of the buying decision on Honda Beat motorcycle.
PENINGKATAN LOYALITAS NASABAH TABUNGAN BNI TAPLUS CABANG JEMBER MELALUI RELATIONSHIP MARKETING Paramita, Cempaka; Pahlevi, Mochamad Reza; Prasodjo, Adi
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 1 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i1.17088

Abstract

The objective of this study is to examine and analyze the effect of relationship marketing that consists of dimensions of trust, commitment, communication, and conflict handling on the loyalty of the customers of Bank BNI in Jember, especially for the BNI Taplus Savings product. The population was all customers of BNI Taplus Savings in Jember. The sample used in this study was 105 respondents selected using a purposive sampling technique. Data were analyzed by multiple linear regression analysis. The results showed that, partially and simultaneously, trust, commitment, communication, and conflict handling, as part of relationship marketing, have a significant effect on the loyalty of the customers of BNI Taplus Savings in Jember. These results imply that the good relationship marketing programs conducted by BNI, by increasing trust and commitment, creating effective communication and conflict handling, will finally increase customer loyalty. Keywords: commitment, communication, conflict handling, loyalty, relationship marketing, trust
Analisis Pengaruh Kualitas Pelayanan, Harga, dan Brand Image Terhadap Kepuasan Konsumen Restoran Pizza Hut Cabang Jember Tyas Kurniawati; Bambang Irawan; Adi Prasodjo
e-Journal Ekonomi Bisnis dan Akuntansi Vol 6 No 2 (2019): e-JEBA Volume 6 Nomor 2 Tahun 2019
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v6i2.11159

Abstract

This study aims to knowing the influence of service quality, price, and brand image. This study is explanatory research. Population is all Pizza Hut customer Jember branch. The sampling method for this study was doing with nonprobability sampling with purposive sampling technique and it got 120 respondents. Data analysis method is multiple linear regression with confirmatory approach. The hypothesis of research is there was influenced service quality toward customer satisfaction, there was influenced price toward customer saisfaction., and there was influenced of brand image toward customer satisfaction on Pizza Hut Restaurant Jember Branch. The result of study showed up that service quality has influenced customer satisfaction. It indicates that given service by Pizza Hut Restaurant Jember branch according to the customer's hope, and the given service is enough satisfy. In order that, highly service quality will increase customer satisfaction. Price is not influenced customer satisfaction. It cause estimated price in receiving session and normally price is not same as decision from Pizza Hut Jember branch. Brand image is not influenced toward customer satisfaction. It cause brand image which Pizza Hut's got, it has not influenced to positive and negative direction. Keywords: Brand Image, Price, Customer Satisfaction, Service Quality.
Analisis Pengaruh Dimensi Jingle Iklan Sepeda Motor Honda Beat di Televisi Terhadap Keputusan Pembelian di Wilayah Perkotaan Jember Ayunda Nurul Nirmala; Adi Prasodjo; Ketut Indraningrat
e-Journal Ekonomi Bisnis dan Akuntansi Vol 1 No 1 (2014)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v1i1.557

Abstract

The research aimes to analyse the impact of jingle of Honda Beat motorcycle advertisement on buying decision in Jember . This research used independent variable that consist of memorability, meaningfulness, likability, adaptability and protectability as the dimension of jingle and buying decision as the dependent variable. This research used logistic regression analysis. The sampling method was a non-probability sampling. Using a purposive sampling, 100 respondents of the citizen of Jember were selected. The results showed that memorability influenced Honda Beat motorcycle buying decision. Whereas, meaningfulness, likability, adaptability and protectability did not influence the buying decision. This results mean that any increase in memorability on Honda Beat jingle advertising will increase in the probability of the buying decision on Honda Beat motorcycle.
GAYA HIDUP KONSUMEN WARUNG KOPI DI WILAYAH PERKOTAAN KABUPATEN JEMBER Adi Prasodjo
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The purpose of research is to know and understand consumer lifestyles coffee shop in the Urban Area of Jember. This descriptive study using an ethnographic approach. The research data consists of primary and secondary data. Primary data obtained from respondents and informants obtained through questionnaires and face to face interviews individually. Sampling was done by purposive sampling method, while data analysis using descriptive analysis. The results showed that the consumer lifestyle coffee shop consists of six categories, namely: the lifestyle of consumers in a buying atmosphere, consumers' lifestyles for socializing, lifestyle consumers to share and search for information, the lifestyle of consumers to the product, consumer lifestyle is becoming a habit and consumer lifestyle for recreation. The process of consumer purchases in the shop as much as 81.94% influenced by friends and almost 100% of consumers came to the coffee shop with her friend. Consumers feel satisfied with the purchase at a coffee shop at 97.22%. 
PERSPEKTIF PENGEMBANGAN PARIWISATA RAWA INDAHDI DESA WISATA “ALAS SUMUR” KECAMATAN PUJER KABUPATEN BONDOWOSO Chairul Saleh; Markus Apriono; Adi Prasodjo; Ariwan Joko Nusbantoro
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

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Abstract

AbstrakTujuan studi adalah untuk menemukan cara pengembangan Pariwisata Rawa Indah yangberkedudukan di desa wisata Alas Sumur, Kabupaten Bondowoso. Penelitian deskriptif daneksplanatif inimenggunakan data primer dan sekunder. Data primer diperoleh dari observasidan informan yang didapat melalui wawancara tatapmuka individual. Data dianalisis deskriptifdan eksplanatif. Hasil penelitian merekomendasi bahwa pengembangan Pariwisata Rawa Indahlebih baik menggunakan pendekatan Community Based Tourismkarena konsisten denganfilosofi dan semangat Desa Alas Sumur sebagai Desa Wisata. Operasional pengembanganPariwisata Rawa Indah harus menggunakan strategi yang baik dan tolok ukur keberhasilansesuai pedoman pengembangan pariwisata yang berbasis masyarakat.Kata Kunci: pariwisata, desa wisata, pariwisata berbasis masyarakat.
Co-Authors Ariwan Joko Nusbantoro Ayunda Nurul Nirmala Bambang Irawan Cempaka Paramita, Cempaka Chairul Saleh Ketut Indraningrat Markus Apriono Pahlevi, Mochamad Reza Tyas Kurniawati