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PENGARUH STORE ATMOSPEHER TERHADAP LOYALITAS KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI PADA WARUNK UPNORMAL LAMPUNG Delviansyah Ade Patra Delviansyah; Diah Utami; Rifai Budi Hartanto; Vicky F Sanjaya
Jurnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo Vol 1 No 1 (2020): Periode Januari 2020 - JEMA
Publisher : Universitas Ngudi Waluyo

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Abstract

The research objective is to determine the application of store atmosphere diwarunk upnormal, to see consumer loyalty in normal warunk and for purchasing decisions as a mediation in normal warunk Lampung. This research activity was carried out at the upnormal warunk in the city of Bandar Lampung. The research method used in this journal is a questionnaire method. The sample of this research may be 93 respondents. Statistical tests were performed using Cronbach's alpha, composite reliability and Average Variance Extracted (AVE). All proposed hypotheses are supported and significant. The conclusion of this study is the effect of Store Atmosphere on loyalty has a significant and positive effect on purchase decisions as a mediating variable in the upnormal warunk Lampung.
STRATEGI PROMOSI DIGITAL MARKETING WISATA RAFTING GUNA MENINGKATKAN POTENSI DESA WISATA Dewi Diah Fakhriyyah; Daimatul Munawaroh; Diah Utami; Dita putri; Fadhila Khoirun Nisa'; Fadhila Nur Khaliza; Fandi Ahmad; Farradina Farradina; Ferlika Ferlika; Jacky Jaffan; Muhammad Maimun; Muhammad Mudzakir
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2022): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.526 KB) | DOI: 10.33474/penadimas.v1i1.18563

Abstract

Banyu Rancang Rafting Tour which is located in Torongrejo Village, Batu City is experiencing problems in promoting tourism. This is the background for conducting socialization activities and marketing practices both through print and digital marketing media. Activities are carried out using socialization, training and mentoring methods. The socialization material is about digital marketing which is currently a trend to expand market potential. Then the training is carried out by practicing making banner designs and tourism promotion brochures which can later be printed and can also be uploaded on social media. Next is to create a Tiktok social media account and create video content to be uploaded on Tiktok social media accounts, as well as Facebook and Instagram that have been previously owned. The result of this activity is the addition of social media accounts from Banyu Rancang Rafting, namely Tiktok accounts, tourism promotional content videos, brochures both printed and online, as well as banners installed in various strategic places.
STRATEGI PROMOSI DIGITAL MARKETING WISATA RAFTING GUNA MENINGKATKAN POTENSI DESA WISATA Dewi Diah Fakhriyyah; Daimatul Munawaroh; Diah Utami; Dita putri; Fadhila Khoirun Nisa'; Fadhila Nur Khaliza; Fandi Ahmad; Farradina Farradina; Ferlika Ferlika; Jacky Jaffan; Muhammad Maimun; Muhammad Mudzakir
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2022): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v1i1.18563

Abstract

Banyu Rancang Rafting Tour which is located in Torongrejo Village, Batu City is experiencing problems in promoting tourism. This is the background for conducting socialization activities and marketing practices both through print and digital marketing media. Activities are carried out using socialization, training and mentoring methods. The socialization material is about digital marketing which is currently a trend to expand market potential. Then the training is carried out by practicing making banner designs and tourism promotion brochures which can later be printed and can also be uploaded on social media. Next is to create a Tiktok social media account and create video content to be uploaded on Tiktok social media accounts, as well as Facebook and Instagram that have been previously owned. The result of this activity is the addition of social media accounts from Banyu Rancang Rafting, namely Tiktok accounts, tourism promotional content videos, brochures both printed and online, as well as banners installed in various strategic places.
PENGEMBANGAN CHEMISTRY POP UP MATERI BAHAN NON PANGAN SEBAGAI SUMBER BELAJAR MANDIRI ANAK TUNARUNGU Diah Utami; Susila Kristianingrum
Jurnal Riset Pembelajaran Kimia Vol 7, No 5 (2018): Jurnal Pembelajaran Kimia
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jrpk.v7i5.13383

Abstract

AbstrakTujuan penelitian ini yaitu mengembangkan media pembelajaran kimia berbasis buku Pop Up materi bahannon pangan sebagai sumber belajar mandiri untuk anak tunarungu di SLB dan mengetahui kualitas mediapembelajaran bagi anak tunarungu yang disesuaikan dengan kebutuhan peserta didik. Penelitian pengembangan inimenggunakan model ADDIE yang terdiri dari lima tahap yaitu tahap analisis, tahap desain, tahap pengembangan,tahap implementasi, dan tahap evaluasi. Hasil penelitian pengembangan ini berupa Chemistry Pop Up Book materibahan non pangan sebagai media pembelajaran mandiri untuk anak tunarungu. Berdasarkan penilaian reviewer,media pembelajaran Chemistry Pop Up Book termasuk dalam kategori sangat baik (SB) pada setiap aspek. Aspekmateri memperoleh skor rata-rata 27,4 dan persentase keidealan sebesar 91,33%, pada aspek penyajian memperolehskor rata-rata 74,4 dengan persentase keidealan sebesar 93%, serta aspek bahasa dan gambar memperoleh skor ratarata54,4 dengan persentase keidealan sebesar 90,67%.Kata kunci: Chemistry Pop Up Book, bahan non pangan, ADDIE, media pembelajaran mandiri, anak tunarungu