Siti Fatimah
Pascasarjana Ilmu Politik - Universitas Diponegoro

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Kampanye sebagai Komunikasi Politik Siti Fatimah
Resolusi: Jurnal Sosial Politik Vol 1 No 1 (2018)
Publisher : Department of Political Science - Universitas Sains Al-Qur’an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/resolusi.v1i1.154


In a state with democratic system, political campaign tremendously becomes essential for introducing a candidate to the society. Political campaign is understood as an organised attempt trying to influence the decision making process in a particular group. Aiming at winning an election, every candidate has to consider some adequate strategies and plans. The strategies and plans are important because they determine the winning of the candidate in the election process. This paper examines the concept of campaign as a part of political communications. By explaining the concept of messages and strategies, this paper concludes that the success of a political campaign requires the planning and formation of a sufficient team to maximize the strategies.