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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Pendidikan Akuntansi Indonesia Jurnal Pendidikan Ilmu Sosial Jurnal Pendidikan Fisika dan Keilmuan (JPFK) Jurnal PIPSI: Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia Cetta: Jurnal Ilmu Pendidikan MATAPPA: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdi Masyarakat Indonesia Proceeding ISETH (International Summit on Science, Technology, and Humanity) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Surya Jatmika
Universitas Muhammadiyah Surakarta
Humanities Astronomy Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengembangan Usaha Kelompok Bina Usaha Ekonomi Keluarga Aisyiyah (BUEKA) PDA Sukoharjo Melalui Pemasaran Digital Berbasis Internet Joko Suwandi; Surya Jatmika; Ahmad Chamsudin; Faizal Makhrus
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 6, No 2 (2022): Oktober 2022
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.917 KB) | DOI: 10.30734/j-abdipamas.v6i2.2499

Abstract

The Covid-19 pandemic has been able to change consumer behavior in shopping. From those who have to go directly to traders to market stalls, shops or stalls, now with the help of sophisticated high-tech internet-based equipment, they can choose products through digital tracking facilities, transact and make payments through online applications and e-payments. This change was addressed by the UMS PKM team together with the Sukoharjo PDA Economic and Employment Council as partners to empower the businesses of Aisyiyah women assisted by BUEKA to change service strategies according to consumer demands. The programs carried out include; increasing human resources in carrying out marketing strategies for business products in the digital era, digitizing marketing and product placement on the Shopee and Facebook Marketplaces. The PKM program was successful; 1) Increase the insight of BUEKA fostered business actors about the demands of modern marketing and the interest in implementing them in their business development; 2) As many as 46% of BUEKA fostered businesses have been able to create digital advertisements and place their products on the Shopee marketplace and display them on Youtube; and 3) Increase sales volume by 20%.Pandemi Covid-19 telah mampu mengubah perilaku konsumen dalam berbelanja. Dari yang harus mendatangi pedagang langsung ke lapak pasar, toko atau warung, sekarang dengan bantuan kecanggihan peralatan berteknologi tinggi berbasis internet bisa memilih produk lewat fasilitas lacak digital, bertransaksi dan melakukan pembayaran melalui aplikasi online dan e-payment.  Perubahan ini disikapi oleh tim PKM UMS bersama Majelis Ekonomi dan Ketenagakerjaan PDA Sukoharjo sebagai mitra untuk memberdayakan usaha ibu-ibu Aisyiyah binaan BUEKA untuk merubah strategi layanan sesuai tuntutan konsumen. Program yang dilakukan meliputi; peningkatan SDM dalam melakukan strategi pemasaran produk usaha di era digital, digitalisasi pemasaran dan penempatan produk di Marketplace Shopee dan Facebook. Program PKM ini berhasil; 1) Meningkatkan wawasan pelaku usaha binaan BUEKA tentang tuntutan pemasaran modern dan minat untuk menerapkan dalam pengembangan usahanya; 2) Sebanyak 46% pelaku usaha binaan BUEKA telah mampu membuat iklan digital dan menempatkan produknya di marketplace Shopee dan menampilkan di Youtube; dan 3) Meningkatkan volume penjualan sebesar 20%.
Application of TPACK (Tecnological Pedagogical Content Knowledge) in Accounting Subjects at Vocational High School (SMK) Batik 1 Surakarta Indri Septi Guntari; Surya Jatmika
Cetta: Jurnal Ilmu Pendidikan Vol 6 No 4 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/cetta.v6i4.2819

Abstract

The purpose of this study was to determine the application of Technological Pedagogical Content Knowledge (TPACK) at SMK Batik 1 Surakarta. The main components of TPACK consist of Pedagogical Knowledge (PK), Content Knowledge (CK) and Technology Knowledge (TK). The type of method used in this research is case study research with a qualitative approach. The subjects of this research are accounting subject teachers, and three students from class XI accounting. Data collection techniques were conducted through interviews, observation, and documentation. Data analysis techniques were carried out through reduction, presentation, and conclusion drawing. The results showed the application of TPACK using learning media: (1) Videos made using applications or adjusting to accounting subjects. (2) The application of learning with e-learning (google classroom) starting during the COVID-19 pandemic was used during learning to deliver Flipbook teaching materials or Quizizz in the form of information technology in the form of a website that can be accessed anywhere. Based on the research conducted, there are several researchers who also discuss or review this research.  
Co-Authors Ahmad Chamsudin Ahmad, Noor Lela Anak Agung Gede Sugianthara Baswara, Satsya Yoga Dhany Efita Sari Diana Rahmawati Faizah Laila Oktaviana Faizal Makhrus Habil Azhar Hendawan Indri Septi Guntari Jarot Tri Bowo Santoso Joko Suwandi Masithoh, Dewi MIFTAKHUL JANNAH Mohammad Chairil Asmawan Muhammad Fahmi Johan Syah Mustofa, Rochman Hadi Mutiara Karima Pujianto Pujianto Rahmatullah Rahmatullah Rizky Putri Rahayu Sabar Narimo Sarun, Anuar Suranto Suranto Suyatmini Suyatmini Titik Ulfatun Tri Nur Wahyudi wipsar sunu brams dwandaru Yovi Annang Setiyawan