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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis JaManKu : Jurnal Manajemen dan Kewirausahaan Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Jurnal Indonesia Sosial Sains Outline Journal of Economic Studies
Saskia
Universitas Harapan Medan
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Analysis Of Marketing Strategies In Increasing Competitiveness In Skinos Medan Beauty Clinic Selamat; Saskia; Rini Indahwati
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.342 KB) | DOI: 10.47663/jmbep.v8i1.244

Abstract

This research was conducted based on the number of industries engaged in the same type of business,which creates intense competition in that market share. Skinos Medan beauty clinic has capital, regular customers and experienced employees, However faced with obstacles in the aspect of management and utilization of the company's internal resources and the clinic also faces various threats from external company factors. This research aims to determine and analyze the marketing strategies that can be carried out by the Skinos Medan beauty clinic to increase the company's competitiveness based on STP analysis (Segmentation, Targeting, Positioning) and SWOT analysis (Strength, Weakness, Threat, Opportunity). In this research, the author uses a qualitative method with data triangulation techniques. For data collection techniques are using the method of observation, interviews, documentation, and questionnaires. For data analysis techniques are using STP analysis, IFAS matrix, EFAS matrix, SWOT diagram and SWOT matrix. Based on the results of STP analysis, Skinos Medan beauty clinic uses single-segment concentration strategy for Concentrated Marketing type of target market with the clinic positioning itself using Quality Positioning style. Furthermore, based on the results of the analysis using the IFAS matrix, EFAS matrix, SWOT diagram and SWOT matrix, the strategy obtained is in quadrant 4 strategy, called a defensive strategy. The implementation of the strategy is thatSkinos Medan beauty clinic will use an alternative WT (Weakness-Threat) strategy to survive and minimizes all the weaknesses and threats of the company.
Pengaruh Kompensasi dan Kompleksitas Tugas terhadap Kepuasan Kerja dengan Motivasi Kerja sebagai Variabel Intervening pada PT. Bank Sumut Cabang Sukaramai Medan Julia Raisa Putri; Saskia Yusuf; Sunaryo Sunaryo
Target : Jurnal Manajemen Bisnis Vol 3 No 1 (2021)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v3i1.1035

Abstract

This study aims to determine the effect of compensation and task complexity on job satisfaction through work motivation directly or indirectly at PT. Bank Sumut Branch of Sukaramai Medan. Path analysis research design is used as an analytical tool to determine the direction of the variables studied and to justify how significant the influence of the dependent independent variable is directly and indirectly through the mediating variable. In this study, the associative method is used with a quantitative approach. In this study, the entire population that became the sample was 103 employees at PT. Bank Sumut, Sukaramai Branch Medan. The results showed that compensation had a significant effect on work motivation, task complexity had no and no significant effect on work motivation, compensation had a significant effect on job satisfaction, complexity. Duties have no and insignificant effect on job satisfaction, work motivation has a significant effect on job satisfaction, compensation has no significant effect on work motivation through job satisfaction, task complexity has no effect on job motivation through job satisfaction.
Analisis Pengaruh Keputusan Pembelian Generasi Milenial pada Industri Kuliner di Kota Medan saskia saskia; Ilham Mubaraq Ritonga; Aflin Roza; Muhammad Ridwan
JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 1 No 01 (2019): Artikel Bulan agustus
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/jamanku.v1i01.110

Abstract

There are various kinds of businesses that can become business opportunities, one of which is a culinary business. Now adays more and more culinary producers are involved in fulfilling the needs and desires of consumers. This makes the culinary entrepreneur must strive to understand the needs, wants, and demands of the target market. The entrepreneur must try to get the attention and interest of consumers, because they compete with companies that have similar products. Therefore every entrepreneur with a similar type of product must think of ways to win the market. The population in this study is the millennial generation, male and female culinary enthusiasts in the city of Medan on the campus of Universitas Harapan Medan, students of the Faculty of Business Economics. The total population in this study was 876 students. This study will use random sampling of 100 respondents. Data analysis techniques using linear regression. The results of this study indicate that there is a significant influence of Word of Mouth on Consumer Culinary Purchasing Decisions in Medan City. There is a significant influence of Store Atmosphere on Culinary Consumer Purchasing Decisions in Medan. There is a significant influence of Store Image on Culinary Consumer Purchasing Decisions in Medan. There is a significant influence Word of Mouth, Store Atmosphere and Store Image on Purchasing Decisions of culinary consumers in Medan. The ability of Word of Mouth, Store Atmosphere and Store Image in explaining consumer purchasing decisions is 0.256 or equal to 25.6%. This means that Word of Mouth, Store Atmosphere and Store Image is able to explain Consumer Purchasing Decisions is 25.6%, the remaining 74.4% is explained by other variables not included in this research model
Analisis Pengaruh Kualitas Layanan terhadap Kepuasan Konsumen pada PT. Asuransi Jasa Indonesia Cabang Medan Irianif Sani; Saskia Saskia; Syahyunan Syahyunan
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.580

Abstract

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh dan signifikansi kualitas layanan yang meliputi tangible, reliability, responsiveness, assurance dan empathy terhadap kepuasan konsumen pada PT. Asuransi Jasa Indonesia cabang Medan. Penelitian ini mengunakan metode penelitian kuantitatif dengan data populasi sebanyak 29.469 polis/konsumen dari Tahun 2015-2019 yang berasal dari agen, broker dan perorangan (umum). Teknik pengumpulan data yang dilakukan adalah dengan cara menyusun daftar pertanyaan sesuai dengan variabel dan indikator masalah yang diteliti kemudian disebarkan kepada responden agen dan broker sebanyak 394 responden. Hasil penelitian ini diperoleh nilai signifikansi kualitas layanan tagible sebesar 0.602, kualitas layanan reliability sebesar 0,564, kualitas layanan responsiveness sebesar 0,352, kualitas layanan assurance sebesar 0,756 dan nilai signifikansi kualitas layanan empathy dengan nilai t tabel sebesar –0,232 dan nilai signifikansi sebesar 0,819. Kualitas layanan tangible, reliability, responsiveness, assurance berpengaruh positif dan signifikan terhadap kepuasan konsumen. Sedangkan kualitas layanan empathy berpengaruh negatif dan signifikan terhadap kepuasan konsumen. Hasil nilai R Square adalah 0,785, sehingga besarnya pengaruh variabel kualitas layanan terhadap kepuasan konsumen adalah 78,5% sedangkan sisanya 21,5% dipengaruhi oleh variabel lain di luar penelitian.
THE INFLUENCE OF WORD OF MOUTH,PRODUCT DESIGN,WARRANTY WITH BRAND IMAGE AS MODERATING VARIABLES ON PURCHASE DECISION (SURVEY ON THE COMMUNITY TUPPERWARE USERS IN MEDAN AREA MATSUMM CITY II) Dea Claudia Br.Hutahaean Hutahaean; Saskia Saskia; indra Syafi'i
Jurnal Ekonomi LLDIKTI Wilayah 1 (JUKET) Vol. 1 No. 2 (2021): Article Research November 2021
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v1i2.143

Abstract

The author's purpose of conducting research is to determine the effect of Word Of Mouth on Purchase Decisions, to determine the effect of Product Design on Purchase Decisions, to determine the effect of Warranty on Purchase Decisions, to determine the effect of Word Of Mouth on Purchase Decisions moderated by Brand Image, to determine the effect of Design Products on Purchase Decisions moderated by Brand Image and to determine the effect of Warranty on Purchase Decisions moderated by Brand Image on the Tupperware User Community in the Medan Area, Matsum II City. The sample in this study was 100 Tupperware users in the Medan Area, Matsum II City. This study was collected through a questionnaire which was processed and analyzed using the MRA method of analysis. Then test the quality of the data used is the validity test using Significant and reliability test using Cronbach Alpha. To test the hypothesis in this study. Researchers used the t test, and F test and did a determination test. The results of this study indicate that there is a positive influence of word of mouth on purchasing decisions, there is a positive influence of product design variables on purchasing decisions, there is a positive influence of warranty variables on purchasing decisions, brand image does not moderate the relationship between word of mouth on decisions in the tupperware user community in Medan area, Kota Matsum II, brand image does not moderate the relationship between product design and decisions in the Tupperware user community in Medan Area, Kota Matsum II and brand image moderates the relationship between warranty and decision on the Tupperware user community in Medan Area, Kota Matsum II
Pengaruh Keamanan Konsumen Terhadap Kepercayaan Sebagai Variabel Intervening (Studi Pada Mahasiswa UnHar Pelanggan Shopee) Tasya Nurul Annisa; Saskia Yusuf; Sunaryo
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 2 No 3 (2022): Edisi September
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v2i3.323

Abstract

This research was conducted with the aim of knowing whether or not there is an influence of consumer safety and quality of information on purchasing decisions with trust as an intervening variable. Aimed at students of Harapan Medan University as customers of beauty products through Shopee.Based on the SPSS output with the Standardized Coefficients Beta value, it shows that, Consumer Security is 0.569 and a significant 0.000 is less than 0.05, Information Quality is 0.011 and a significant 0.895 is greater than 0.05. The results show that Consumer Security has a positive and significant effect on Trust (p1), Information Quality has a positive and insignificant effect on Trust (p2). SPSS output results with Standardized Coefficients Beta value, Consumer Security of 0.036 and significant of 0.751 which is greater than 0.05, Information Quality 0.057 and significant 0.543 which is greater than 0.05, Confidence 0.264 and significant 0.021 less than 0.05 , the results show that Consumer Security has an insignificant positive effect on Purchase Decisions. Value 0.036 is the path value (P3), Information Quality has an insignificant positive effect 0.057 is the path value (P4) and Trust has a significant positive effect 0.264 is the path value or path (P5)
Pengaruh Loyalitas Moral dan Brand Benefit terhadap Loyalitas yang Dimoderasi oleh Brand Association Andre Ramadhan; Lasmaria Tampubolon; Saskia Saskia
JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 3 No 01 (2021): Artikel Agustus 2021
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/jamanku.v3i01.612

Abstract

This study aims to determine the effect of moral loyalty on product loyalty of Converse shoes, the effect of brand benefits on product loyalty of Converse shoes, to determine whether the brand association moderates the relationship between moral loyalty and product loyalty of Converse shoes and to determine whether the brand association moderates the relationship between brand benefits and product loyalty. Converse shoes. The population in this study were 112 students of the Faculty of Economics, Universitas Harapan Medan who used Converse brand shoes and all of them were sampled in this study. Data analysis used is multiple linear regression and moderated regressions analysis. The results showed that moral loyalty did not have a significant effect on product loyalty from Converse shoes, brand benefits had a positive effect on product loyalty from Converse shoes, brand association moderated the relationship between moral loyalty and brand loyalty Converse shoes, The brand association moderates the relationship between brand benefits and product loyalty for Converse shoes.
Pengaruh Kompensasi Finansial, Kompensasi Non Finansial dan Motivasi Kerja Terhadap Prestasi Kerja Karyawan PDAM Tirtanadi Medan Indri Anggraini; Saskia Saskia; Indra Syafii
Jurnal Indonesia Sosial Sains Vol. 3 No. 05 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (928.244 KB) | DOI: 10.59141/jiss.v3i05.586

Abstract

This study aims to determine the effect of financial compensation, non financial compensation and work motivation on the work performance of PDAM Tirtanadi Medan employees partially and simultaneously. The analytical technique used is multiple linear regression, with a sample 0f 154 people. The results of this study indicate that the financial compensation variable has a positive and significant effect on work performance. The results of this study indicate that the non financial compensation variable has a positive and significant effect on work performance. The results of this study indicate that the work motivation variable has a positive and significant effect on work performance. Financial compensation, non financial compensation and work motivation have a positive and significant effect on work performance.
Pengaruh Perceived Organization Support Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dimoderasi Oleh Gaya Kepemimpinan Transformasional (Studi Pada Dinas Perhubungan Sumatera Utara) Lisma Nikmat Tarisa Marpaung; Saskia; Hafriz Rifki Hafas
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 3 No 1 (2023): Edisi Januari 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v3i1.360

Abstract

This study aims to determine whether there is an effect of Perceived Organization Support and work environment on employee performance moderated by transformational leadership style at the Department of Transportation of North Sumatra. This research is associative with a quantitative approach. sampling used is saturated sample. The sample employees in this study were 118 employees. The results of the research on the Perceived Organizational Support variable have a positive and significant effect on employee performance, there is a positive and significant effect on the work environment variable on employee performance. Perceived Organizational Support and Work Environment together have a positive and significant effect on Employee Performance. Perceived Organizational Support on Employee Performance is moderated by a significant Transformational Leadership Style. Work Environment on Employee Performance moderated by Transformational Leadership Style has a positive and significant effect
The Influence of Service Quality and Price on Customer Loyalty in CV. Yes service Halim Dinata; Muhammad Fauzan Azhmy; Saskia
Outline Journal of Economic Studies Vol. 1 No. 2: September 2022
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to analyze the effect of service quality and price on customer loyalty at CV. Yes Service. The data used are primary data and secondary data. Primary data was collected through questionnaires distributed to employees, while secondary data was obtained from documentation studies obtained from various information held by the company and the results of previous research. The data analysis method uses quantitative methods, namely Multiple Linear Regression analysis. The population in this study were customers of CV. Yes Service. The sample in this study were 110 respondents. The results showed that Service Quality (X1) and Price (X2) on Customer Loyalty, it was concluded that there was a positive and significant influence between Service Quality and Price together on Customer Loyalty. While the ability of Service Quality (X1) and Price (X2) together can explain changes in Customer Loyalty (Y) of 43.3% while the remaining 56.7% is influenced by other factors not discussed in this study
Co-Authors Aflin Roza Andre Ramadhan Bunga Aditi Daniel Dea Claudia Br.Hutahaean Hutahaean Edu Christian Tarigan Hafriz Rifki Hafas, Hafriz Rifki Halim Dinata Ilham Mubaraq Ritonga, Ilham Mubaraq indra Syafi'i Indra Syafii Indri Anggraini Irianif Sani Julia Raisa Putri Lasmaria Tampubolon Lisma Nikmat Tarisa Marpaung Muhammad Fauzan Azhmy Muhammad Ridwan RINI INDAHWATI Selamat Sunaryo, Sunaryo Susanto Syahyunan Syahyunan Tasya Nurul Annisa