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Proses Personal Selling dalam Pemasaran KPR BCA Rofian Dedi Susanto
LUGAS Jurnal Komunikasi Vol 4, No 2: DESEMBER 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v4i2.1223

Abstract

The mortgage is one of the excellent facilities from BCA. As a top product, BCA is aggressively offering that facility to its customers. BCA KCU Thamrin offered mortgages through their marketing officer. This study aims to examine and analyze the implementation of a personal selling strategy by BCA KCU Thamrin's marketing officers to achieve the target. This research is descriptive qualitative research with a case study method and the data collection technique uses in-depth interviews. The data analysis is using data reduction, data presentation, and making conclusions. The validity of the data is checked by the source triangulation method. The result of this research shows that the marketing officers of BCA KCU Thamrin strategy for offering mortgages to their customers is by integrating and follow the stages of personal selling strategy, which are Prospecting and Qualifying, Pre approach, Approach, Presentation and Demonstration, Overcoming Objection, Closing the Sale, and Follow Up. The implementation of personal selling strategy viciously has delivered BCA KCU Thamrin to achieve the best of satisfaction score by customers in 49 from 50 (98%). The conclusion that can be drawn is that achieving the best satisfaction score at BCA KCU Thamrin shows the strength of personal selling strategy.
Strategy to Increase Public Understanding in E-Toll Cards at the Tanjung Priok Access Toll Road (ATP) Rofian Dedi Susanto; Diana Prihandini; Restu Ikhtiar
Sociometry Journal of Social Science, Art and Humanity Vol 2 No 1 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sociometry.v2i1.2111

Abstract

Public Relations of PT. Hutama Karya (Persero) Tanjung Priok Access Branch (ATP) has disseminated information to the public regarding transactions at toll gates which are now non-cash. However, in reality, many people still do not care about the transfer or transition of transactions when entering the toll gate from cash to non-cash. There are still toll road users who lack balance when making transactions at the Toll Gate or do not carry an E-toll Card, so they cannot make payments when entering the Toll Gate. The purpose of this research is to study and analyze the PR strategy of PT. Hutama Karya (Persero) to increase public understanding of E-toll Cards on the Tanjung Priok Access (ATP) toll road to minimize the accumulation of vehicles due to lack of balance or drivers not carrying E-toll Card. This research is descriptive qualitative research with data collection techniques using interviews, observation, and documentation. Data analysis by the inductive way as well as text and media analysis. The results showed that the public relations strategy PT. Hutama Karya (Persero) Tanjung Priok Access Branch (ATP) is following Ruslan's Theory (2014), namely operational strategies, persuasive and educative approaches, public relations social responsibility approaches, cooperative approaches, and coordinative and integrative approaches. This is proven by the lack of obstacles in using the E-Toll Card on the Tanjung Priok Access (ATP) toll road and the solution to the problems faced.
Strategi Humas Pt. Hutama Karya (Persero)Dalam Meningkatkan Pemahaman Masyarakat Dalam Penggunaan E-Toll Card di Ruas Tol Akses Tanjung Priok (ATP) Diana Prihadini; Rofian Dedi Susanto; Restu Ikhtiar
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.2365

Abstract

The purpose of this study was to analyze the PR strategy of PT. Hutama Karya (Persero) in increasing public understanding in the use of e-Toll Cards on the Tanjung Priok Access (ATP) toll road, the obstacles that arise and the efforts made to overcome these obstacles. The method used in this research was descriptive qualitative method with data collection through observation, in-depth interviews, and literature study. This study also used Ruslan's theory of communication strategy, which includes 5 (five) components, namely: operational strategy, persuasive and educative approach, social responsibility approach of public relations, cooperative approach, and coordinating and integrative approach. It is very important to make a public relations strategy so that the expected goals and objectives can be achieved. The results of this study indicate that the PR strategy of PT. Hutama Karya (Persero) in increasing public understanding in the use of e-Toll Cards on the Tanjung Priok Access (ATP) toll road is to conduct a persuasive and educative campaign to toll road users. This effort has proven successful, as seen from theincreasing use of E-toll Cards on the Tanjung Priok Access toll road.
Media Sosial dan Digitalisasi di Masa Normal Baru Adzan Desar Deryansyah; Rofian Dedi Susanto; Rina Rachmadiani
Jurnal Media Komunika Vol 3, No 1 (2022): Juni
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2022.3.1.1357

Abstract

 Dalam beberapa tahun terakhir, masyarakat Indonesia dikenalkan dengan beragam aplikasi media sosial yang memungkinkan penggunanya dapat memposting foto, video, dan keterangan yang menyertainya serta semua bersifat digital. Di era pandemi ini, intensitas penggunaan handphone selaras dengan intensitas penggunaan media sosial untuk hiburan, mencari informasi, hingga eksistensi diri. Pola komunikasi berubah karena kita dituntut untuk cepat beradaptasi untuk dapat mengoptimalkan media media tersebut. Uniknya hal tersebut memang selaras dengan peraturan-peraturan baru di era pandemi ini. Penelitian ini bertujuan mendeskripsikan penggunaan media sosial dan digitalisasi di masa normal baru. Metode penelitian dalam penelitian ini adalah metode kualitatif deskriptif dimana peneliti berusaha menggali keterangan informan berdasarkan apa yang di alaminya. Hasil yang diperoleh menunjukkan bahwa intensitas penggunakan media sosial dan digitalisasi di masa normal baru meningkat seiring dengan kebiasaan masyarakat dalam mengakses media sosial dan dunia digital. Peningkatan tersebut adalah sebuah pertanda baik namun harus diringi dengan kebijakan atau aturan-aturan khusus untuk keamanan dalam bermedia sosial dan penggunaan sistem digital.