Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal LUGAS Jurnal Komunikasi Sociometry: Journal of Social Science, Art and Humanity
Restu Ikhtiar
Institut Ilmu Sosial dan Manajemen STIAMI
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategy to Increase Public Understanding in E-Toll Cards at the Tanjung Priok Access Toll Road (ATP) Rofian Dedi Susanto; Diana Prihandini; Restu Ikhtiar
Sociometry Journal of Social Science, Art and Humanity Vol 2 No 1 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sociometry.v2i1.2111

Abstract

Public Relations of PT. Hutama Karya (Persero) Tanjung Priok Access Branch (ATP) has disseminated information to the public regarding transactions at toll gates which are now non-cash. However, in reality, many people still do not care about the transfer or transition of transactions when entering the toll gate from cash to non-cash. There are still toll road users who lack balance when making transactions at the Toll Gate or do not carry an E-toll Card, so they cannot make payments when entering the Toll Gate. The purpose of this research is to study and analyze the PR strategy of PT. Hutama Karya (Persero) to increase public understanding of E-toll Cards on the Tanjung Priok Access (ATP) toll road to minimize the accumulation of vehicles due to lack of balance or drivers not carrying E-toll Card. This research is descriptive qualitative research with data collection techniques using interviews, observation, and documentation. Data analysis by the inductive way as well as text and media analysis. The results showed that the public relations strategy PT. Hutama Karya (Persero) Tanjung Priok Access Branch (ATP) is following Ruslan's Theory (2014), namely operational strategies, persuasive and educative approaches, public relations social responsibility approaches, cooperative approaches, and coordinative and integrative approaches. This is proven by the lack of obstacles in using the E-Toll Card on the Tanjung Priok Access (ATP) toll road and the solution to the problems faced.
Strategi Humas Pt. Hutama Karya (Persero)Dalam Meningkatkan Pemahaman Masyarakat Dalam Penggunaan E-Toll Card di Ruas Tol Akses Tanjung Priok (ATP) Diana Prihadini; Rofian Dedi Susanto; Restu Ikhtiar
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.2365

Abstract

The purpose of this study was to analyze the PR strategy of PT. Hutama Karya (Persero) in increasing public understanding in the use of e-Toll Cards on the Tanjung Priok Access (ATP) toll road, the obstacles that arise and the efforts made to overcome these obstacles. The method used in this research was descriptive qualitative method with data collection through observation, in-depth interviews, and literature study. This study also used Ruslan's theory of communication strategy, which includes 5 (five) components, namely: operational strategy, persuasive and educative approach, social responsibility approach of public relations, cooperative approach, and coordinating and integrative approach. It is very important to make a public relations strategy so that the expected goals and objectives can be achieved. The results of this study indicate that the PR strategy of PT. Hutama Karya (Persero) in increasing public understanding in the use of e-Toll Cards on the Tanjung Priok Access (ATP) toll road is to conduct a persuasive and educative campaign to toll road users. This effort has proven successful, as seen from theincreasing use of E-toll Cards on the Tanjung Priok Access toll road.
Co-Authors Diana Prihadini Diana Prihandini Rofian Dedi Susanto