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PERAN RADIO KOMUNITAS DALAM KOMUNIKASI PEMBANGUNAN (RUANG TERBATAS DI LANGIT TERBUKA) Aminah, Ratih Siti
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 10 (2015): Vol. 1, No. 10, Ganjil, Tahun Akademik 2015/2016
Publisher : Media Bahasa, Sastra, dan Budaya Wahana

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AbstrakRadio komunitas merupakan media komunikasi yang independen, tidak komersil, daya jangkau siarannya terbatas dan tidak komersil. Kemunculan Radio Komunitas di daerah ter pencil ataupun perdesaan berfugsi sebagai pemberi informasi, mendidik dan menghibur serta sebagai alat kontrol sosial. Radio komunitas dalam pengelolaannya melibatkan partisipasi masyarakat dan informasiinformasi yang disampaikan merupakan informasi yang bertujuan mengubah kehidupan masyarakat di suatu daerah untuk menjadi lebih baik. Radio komunitas memiliki peran penting dalam komunikasi pembangunan. Kegiatan komunikasi harus mampu mengantisipasi gerak pembangunan. Pembangunan pada dasarnya melibatkan minimal tiga komponen, yakni komunikator pembangunan, bisa aparat pemerintah ataupun masyarakat, pesan pembangunan yang berisi ideide atau pun programprogram pembangunan, dan komu nikan pembangunan, yaitu masyarakat luas, baik penduduk desa atau kota yang menjadi sasa ran pembangunan. Indonesia memiliki filosofi pembangunan manusia seutuhnya dan pemban gunan masyarakat Indonesia, harus bersifat pragmatik yaitu suatu pola yang membangkitkan inovasi bagi masa kini dan yang akan datang. Kata kunci: Radio, Komunitas, Komunikasi, Pembangunan

Komunikasi Pemasaran Terpadu Pariwisata Berbasis Kearifan Lokal Di Kota Bogor Ratih Siti Aminah
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 2 No 2-3 (2020)
Publisher : Jayapangus Press

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The growing of tourism in Bogor is very competitive. The Companies have to produce the interest products for consumers and should communicate effectively with the stakeholders. Therefore a company should be able to develop appropriate marketing strategies to cope with increasingly fierce competition. The concept is to apply the importance of a company in integrating various communication channels to closely integrate multiple channels of communication to deliver a message by clear, consistent, and exciting about the organization and its brand. Kujang Pajajaran Gallery Bogor is one of the tourism place that implements the concept of integrated marketing communications in attracting tourists to visit.This research is a qualitative descriptive study using in-depth interviews, observation, documentation, and literature. The material processing techniques using an interactive model that was introduced by Miles and Huberman which includes three The material components namely reduction, presentation, drawing conclusions and verification.The results showed that Kujang Padjajaran Gallery Bogor utilizationed three elemen of integrated marketing communication such as marketing interactive, personal selling and selling promotion.

Communication Strategy Of Posyandu (Family Empowerment And Welfare) In Conveying Health Message To Community (A Case Study of Immunization Benefit Messages by Posyandu (Integrated Service Post) In Katulampa Village) Shita Dewi Ratih P; Ratih Siti Aminah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 1, No 1 (2017): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

This research is located in Katulampa, East Bogor District, Bogor City, West Java Province and has an area of 491 Ha. Regency of Cimahpar in the north, Regency of Tajur in the south, Regency of Baranangsiang in the west and Sukaraja Village in the east, Bogor Regency.Katulampa urban altitude is located at 500 meters above sea level and has a temperature and an average of 36 degrees Celsius (Katulampa Urban: 2011). The distribution of Katulampa Urban Village consists of 20 Rukun Warga (RW) (hamlets) and 107 Rukun Tetangga (RT). Posyandu is a program of the Ministry of Health which in its implementation cooperate with Posyandu. Before a program is socialized to the community, careful planning is made. In the planning of culture and social life and local wisdom in a region becomes important capital in the successful implementation of the program. The message to be conveyed should be able to reach as many people as possible (communicant). Communities targeted by messages are heterogeneous. After considering and discussing and reaching an agreement, the message from the center will be rolled into the ranks below, in this case to the provincial, municipality, district, administrative Village, RW and RT levels. The message was then restored in a more conical way by involving the Provincial Health Office and the community consisting of Posyandu Chairman, Posyandu Cadre and health workers. Mothers who have been informed about the benefits of immunization deliver it to the husband, who will usually decide whether the child should be immunized or not. Most husbands are already aware of the benefits of immunization for the health of infants and toddlers ages 0 months to five years. Posyandu cadres adapt to targeted community conditions. The prevailing culture in society is an important consideration in the persuasive of parents who have babies and toddlers.The communication strategy includes macro strategy (planned multi media strategy) and micro (single communication medium strategy).

Parents and Adolescents Pattern of Interpersonal Communication in The Restriction of Smartphone Usage Ratih Siti Aminah; Muslim .
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 1, No 1 (2017): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Communication can be the media of proximity of parents and children. Parents will feel comfortable because they feel the child needs and love him. Conversely, the child will feel happy to get the attention of his parents. The development of communication technology led to a new style of communication style. Parent and child communication is no longer done face-to-face at the dinner table or in the living room. The role of interpersonal communication of parents and children began to shift since the presence of a smart tool that was created able to perform many activities.Communication patterns between adolescent boys and girls tend to be different Young men and women have different tendencies in smartphone use. Female teenagers are more dominant using social media to upload good photographs with friends or photos themselves. Young men use smartphones to play games, download songs, movies or video clips. Teenagers in Indonesia (40-50 percent) is a community of hp (smartphone) users. Teenagers use social media that includes instant messengers like LINE, Instagram, Twitter and other apps like Facebook, Youtube, Vlog and more. There are three patterns of communication that parents do in limiting the use of smartphones in adolescents. The patterns are Authoritarian communication patterns, Democratic communication patterns and Permissive Communication Patterns.Keywords: Communication Patterns, smartphones, restrictions

SIKAP MASYARAKAT BOGOR TERHADAP PROGRAM GREBEG PASAR Ratih Siti Aminah; Yogaprasta Adinugraha; Budi Rhamdani
Media Bahasa, Sastra, dan Budaya Wahana Vol 25, No 2 (2019): Volume 25 Nomor 2 Tahun 2019
Publisher : Universitas Pakuan

ABSTRACTIONThis research aims to identify the customer's attitude toward a Grebeg Pasar of BRI, to describe the characteristics of individual traders Market Leuwiliang, to analyze the relationship between the characteristics of the individual account holders with attitude customer to a Grebeg Pasar of BRI. This research uses the free variable that is characteristic of the individual customer. While the free variable is a client's attitude to a Grebeg Pasar in the market at Leuwiliang BRI. The indicators used to measure individual customer characteristics variables are age, gender, level of education, UMKM business sector and the status of marriage. The indicators used to measure customer attitude variable to a Grebeg Pasar that is the shape of a Grebeg Pasar program, a form of lending products, promotional forms a Grebeg Pasar. Research done at Market Leuwiliang in may 2016. Samples taken is all the population that is as much as 90 businessmen. Sampling techniques are used is total sampling. The source of the data used include primary data such as questionnaires, interviews and observations to the respondents research and secondary data such as previous research results that are relevant, the books, the source of scientific data from Market Leuwiliang, Bogor. Technique of data analysis using statistical analysis descriptive and non-parametric statistical analysis. Test correlation using the formula Spearman Rank test with the validity of using the formula product moment Pearson. Analysis of variable X1 regarding characteristics of individual traders (customers) and the variable Y1 is attitude towards client program a Grebeg Pasar of BRI. The results of the relationship between the characteristics of individual employees and employee perception toward the leadership style elicited less significant relationships. Keywords: Attitude, Customer Programs, Grebeg Pasar

GAYA KOMUNIKASI PEMIMPIN PEREMPUAN DALAM MENYAMPAIKAN PESAN PEMBANGUNAN Ratih Siti Aminah
Media Bahasa, Sastra, dan Budaya Wahana Vol 26, No 2 (2020): Volume 26 Nomor 2 Tahun 2020
Publisher : Universitas Pakuan

Abstrak : Gaya Komunikasi perempuan dalam organisasi Pembinaan Kesejahteraan keluarga (PKK) berperan penting pada keberhasilan pelaksanaan program-program Pemerintah tentang kesehatan ibu dan anak, kesejahteraan keluarga dan pemberdayaan perempuan.Gaya komunikasi merupakan perpaduan antara bahasa dan tindakan yang dipergunakan seseorang untuk menyampaikan pesan. Ketua PKK di tingkat Rukun Warga (RW) menyampaikan pesan sepuluh program PKK dengan beberapa gaya komunikasi. Penelitian ini menggunakan deskriptif kualitatif dalam bentuk studi kasus. Lokasi penelitian di RW 07 dan RW 03 Kelurahan Katulampa, Bogor, pada April 2018. Hasil penelitian, Ketua PKK di RW 07 dan RW 13 Kelurahan Katulampa lima gaya komunikasi yaitu, Gaya dinamis, Gaya melepaskan, gaya penataan, gaya kesetaraan dan gaya penarikan. Controlling style cenderung tidak dilakukan karena tidak sesuai dengan budaya organisasi dan karakteristik anggota. Withdrawal style meskipun tak sesuai dengan budaya organisasi dilakukan oleh Ketua PKK di RW 07 dan RW 13. Fungsi gaya komunikasi informatif, regulatif, persuasif dan integratif dilakukan Ketua PKK TW 07 dan RW 13 Kelurahan Katulampa dengan tujuan untuk dapat melaksanakan program-program PKK secara maksimal dengan mengusung persahabatan, toleransi dan kekeluargaan. Abstract :The Communication Style of women in the organization of Family Welfare Development (PKK) plays an important role in the successful implementation of Government programs on maternal and child health, family welfare and women's empowerment. Communication style is a combination of language and actions that a person uses to convey a message. Pkk leaders at the Community Rukun (RW) level delivered the message of ten PKK programs with several styles of communication. This research uses descriptive qualitative in the form of case studies. The research location in RW 07 and RW 03 of Katulampa Subdistrict, Bogor, in April 2018. As a result of the research, the Chairman of PKK in RW 07 and RW 13 of Katulampa Sub-District conducted five communication styles, namely Dynamic style, Relinquishing style, structuring style, equalitarian style and withdrawal style. Controlling style tends not to be done because it is not in accordance with the organizational culture and characteristics of members. Withdrawal style although not in accordance with the organizational culture is carried out by the Chairman of the PKK in RW 07 and RW 13. The function of informative, regulative, persuasive and integrative communication style was carried out by the Chairman of PKK TW 07 and RW 13 of Katulampa Village with the aim to be able to carry out PKK programs to the maximum by bringing friendship, tolerance and kinship. Keyword: Communion style, development message, female leader

PENGARUH TERPAAN BERITA PELECEHAN SEKSUAL DI RADARBOGOR.ID TERHADAP TINGKAT KECEMASAN MASYARAKAT DKI JAKARTA Nur Anisa Azizah; Ratih Siti Aminah; Tiara Puspanidra
Media Bahasa, Sastra, dan Budaya Wahana Vol 27, No 2 (2021): Volume 27 Nomor 2 Tahun 2021
Publisher : Universitas Pakuan

AbstractThis study aims to determine the effect of exposure to news of sexual harassment by rapid test officers at Soekarno-Hatta airport on radarbogor.id on the level of anxiety of the people of DKI Jakarta. The independent variable (X) in this study is news exposure and the dependent variable (Y) is thelevel of anxiety. The indicators for the exposure variable are frequency, duration and attention, while the indicators for the level of anxiety are mild anxiety, moderate anxiety, severe anxiety andpanic. This study uses a quantitative approach. Sampling used non-probability sampling with purposive sampling technique, with the criteria of reading news about sexual harassment by rapid test officers at Soekarno-Hatta airport on radarbogor.id and women in DKI Jakarta. Data collectiontechniques in this study were literature studies, questionnaires and interviews with the managing editor of radarbogor.id. The results of this study indicate that Ha is accepted and H0 is rejected.This means that there is an effect of exposure to news of sexual harassment by rapid test officers at Soekarno Hatta Airport on radarbogor.id on the level of anxiety of the people of DKI Jakarta. The results of the coefficient of determination test identified that exposure to news of sexual harassmentby rapid test officers at Soekarno-Hatta airport on radarbogor.id affected the anxiety level of the people of DKI Jakarta by 44.8%. Keywords: anxiety level; exposure; news AbstrakPenelitian ini bertujuan untuk mengetahui efek paparan berita pelecehan seksual oleh petugas rapid test di bandara Soekarno-Hatta pada radarbogor.id pada tingkat kecemasan masyarakat DKI Jakarta.Variabel independen (X) dalam penelitian ini adalah paparan berita dan variabel dependen (Y)adalah tingkat kecemasan. Indikator untuk variabel paparan adalah frekuensi, durasi dan perhatian, sedangkan indikator untuk tingkat kecemasan adalah kecemasan ringan, kecemasan sedang,kecemasan parah dan panik. Penelitian ini menggunakan pendekatan kuantitatif. Pengambilansampel menggunakan non-probability sampling dengan teknik purposive sampling, dengan kriteria membaca berita tentang pelecehan seksual oleh petugas rapid test di bandara Soekarno-Hatta padaradarbogor.id dan perempuan di DKI Jakarta. Teknik pengumpulan data dalam penelitian ini adalahstudi literatur, kuesioner dan wawancara dengan redaktur pelaksana radarbogor.id. Hasil penelitian ini menunjukkan bahwa Ha diterima dan H0 ditolak. Artinya, ada efek paparan berita pelecehan seksual oleh petugas rapid test di Bandara Soekarno Hatta pada radarbogor.id tingkat kecemasan masyarakat DKI Jakarta. Hasil koefisien uji penentuan teridentifikasi bahwa paparan berita pelecehan seksual oleh petugas rapid test di bandara Soekarno-Hatta pada radarbogor.id mempengaruhi tingkat kecemasan masyarakat DKI Jakarta sebesar 44,8%. Kata kunci: Berita, terpaan, tingkat kecemasan

PERAN RADIO KOMUNITAS DALAM KOMUNIKASI PEMBANGUNAN (RUANG TERBATAS DI LANGIT TERBUKA) Ratih Siti Aminah
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 10 (2015): Vol. 1, No. 10, Ganjil, Tahun Akademik 2015/2016
Publisher : Universitas Pakuan

AbstrakRadio komunitas merupakan media komunikasi yang independen, tidak komersil, daya jangkau siarannya terbatas dan tidak komersil. Kemunculan Radio Komunitas di daerah ter pencil ataupun perdesaan berfugsi sebagai pemberi informasi, mendidik dan menghibur serta sebagai alat kontrol sosial. Radio komunitas dalam pengelolaannya melibatkan partisipasi masyarakat dan informasiinformasi yang disampaikan merupakan informasi yang bertujuan mengubah kehidupan masyarakat di suatu daerah untuk menjadi lebih baik. Radio komunitas memiliki peran penting dalam komunikasi pembangunan. Kegiatan komunikasi harus mampu mengantisipasi gerak pembangunan. Pembangunan pada dasarnya melibatkan minimal tiga komponen, yakni komunikator pembangunan, bisa aparat pemerintah ataupun masyarakat, pesan pembangunan yang berisi ideide atau pun programprogram pembangunan, dan komu nikan pembangunan, yaitu masyarakat luas, baik penduduk desa atau kota yang menjadi sasa ran pembangunan. Indonesia memiliki filosofi pembangunan manusia seutuhnya dan pemban gunan masyarakat Indonesia, harus bersifat pragmatik yaitu suatu pola yang membangkitkan inovasi bagi masa kini dan yang akan datang.Kata kunci: Radio, Komunitas, Komunikasi, Pembangunan

ANALISIS KUALITAS PENINGKATAN PELAYANAN MELALUI APLIKASI MOBILE JELAJAH KEBUN RAYA BOGOR Ayang Risma Yulianita; Tiara Puspanidra; Ratih Siti Aminah
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Abstract Technology mobile application is utilized by the Bogor Botanical Gardens under Lembaga Ilmu Pengetahuan Indonesia (LIPI) as one of the attractions in the city of Bogor by designing an Android-based mobile application for visitors to the Bogor Botanical Gardens, called Jelajah Kebun Raya Bogor application. This research is a qualitative descriptive study using Kotler's theory of the quality dimensions of service delivery which includes physical evidence, empathy, reliability, quick response and assurance. The results of the research note that the application is designed to improve the quality of public services and to facilitate the visitors down the extent of the area of the Bogor Botanical Gardens. There are features on applications i.e., features information about the history of the plant and other historic buildings that are in the Bogor Botanical Garden to make it easy for visitors to get the information needed to facilitate navigation and features visitors exploring the vastness of the areas of the Bogor Botanical Gardens, content in the application is accurate and secure, in accordance with the needs of visitors, improve the renewal applications. Keywords: Service Improvement, Mobile Application, Jelajah Kebun Raya Bogor.

ANALISIS PUBLISITAS @SARI.ORGANIK MELALUI MEDIA SOSIAL INSTAGRAM Dewi Septika; Mariana Rista Ananda Siregar; Ratih Siti Aminah
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

This research was conducted in order to identify Sari Organik publicity analysis through Instagram social media based on the Iriantara concept which consists of the basic principles of publicity. This type of research is descriptive qualitative, this research focuses on one of the activities in Sari Organik, namely publicity activities on Instagram social media. In this regard, this qualitative descriptive approach is expected to explain the situation, problems and @sari.organik publicity activities through social media. This research was conducted at Sari Organik in February 2020. Data analysis techniques used were data reduction, data presentation, and conclusions, so that the data collected was only important data because it had been sorted. This study uses observation techniques, in-depth interviews, and documentation, meaning researchers get data from these 3 techniques. The results showed that the publicity activities at Sari Organik which were carried out using the basic principles of publicity from the Iriantara concept were very effective with wide and inexpensive reach. Publication activities are very important to support activities in selling products. As for the focus of the media used as publicity media is Instagram social media. Instagram is one of the media that is loved today as well as Sari Organic using Instagram as a media publicity.

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