Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal GEMILANG: Jurnal Manajemen dan Strategi Bisnis
Siti Ferliana
Universitas Bina Bangsa
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Konsumen Pada Mini Market Afif Toserba Di Kecamatan Kibin Serang Siti Ferliana; Juhandi; Abdul Aziz
GEMILANG: Jurnal Manajemen dan Strategi Bisnis Vol. 2 No. 1 (2021): GEMILANG: Jurnal Manajemen dan Strategi Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Prima Graha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.389 KB)

Abstract

Customer satisfaction is affected by the quality of services and facilities. If the service variable can be improved and the facilities are in accordance with the expectations and demands of customers, a higher impact on customer satisfaction will be obtained. The purpose of this study was to determine whether the quality of service and facilities affect customer satisfaction at the Mini Market Afif Toserba in Kibin District, Serang. This study uses a survey method with a quantitative approach. With a sample of 80 respondents who are customers of Mini Market Afif Toserba. Based on data analysis on the partial significance test of the service quality variable, it shows the value of Sig. 0.000 ttable 1.668 and the facility variable shows the value of Sig. 0.000 ttable 1.668. While the simultaneous significance test shows the value of Sig. 0.000 < 0.05 and Fcount 37.162 > Ftable 2.37. Based on the results of data analysis, it can be concluded that the service quality variable (X1) and the facility variable (X2) have a significant effect on the customer satisfaction variable (Y) partially or simultaneously.
Co-Authors Abdul Aziz Juhandi