Garuda - Garba Rujukan Digital

Nor Shahila Mansor

Universiti Putra Malaysia

Author-ID : 3484042

Education Languange, Linguistic, Communication & Media Social Sciences

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Articles

Students’ Perspectives towards Innovation of Technology in Teaching and Learning of Language Nor Shahila Mansor; Hazlina Abdul Halim; Normaliza Abd Rahim
Indonesian Journal of EFL and Linguistics Indonesian Journal of EFL and Linguistics, 2(2), November 2017
Publisher : Pusat Pelatihan, Riset, dan Pembelajaran Bahasa

This study provides a discussion of the innovations, in particular students’ perspectives towards the use of technology in teaching and learning. The study aimed to (1) identify methods of teaching and learning that can be applied in the classroom to engage students, (2) to determine factors in selecting the methods of teaching and learning by respondents. The data of this study were collected through questionnaire. The respondents of the study consisted of 150 undergraduate students from various programs aged between 19 and 23 at Universiti Putra Malaysia. The race or ethnicity of the respondents is disregarded as it is irrelevant to the objectives of the study. The results were presented in qualitative and quantitative. From 7 types or options of technological innovation listed, all of the respondents (100%) tend to prefer the use of various media as well as computer-assisted teaching as innovations in teaching and learning. Meanwhile, a total of 139 respondents (93%) prefer the use of overhead projector and the use of VCD in the classroom. 123 students (82%) choose the video teleconferencing approach, 113 students (75%) choose the use of interactive video and 90 of the respondents (60%) favour the use of printed media such as advertisements in newspapers, magazines and etc. In line with the development of technology, innovation in teaching and learning is viewed as a prerequisite in optimizing the output of education. This study also shows to the importance of the innovation to ensuring the continuity of education.

How Advertising Speaks to Consumers: A Case of Youth Language in Local Commercial Discourse Nor Shahila Mansor
Indonesian Journal of EFL and Linguistics Indonesian Journal of EFL and Linguistics, 6(2), November 2021
Publisher : Pusat Pelatihan, Riset, dan Pembelajaran Bahasa

Like other developing countries, especially Malaysian urban youths, are continuously creating their “own language” to set themselves apart from the older generation. Referred to as Generation Z or Gen Z (post-millennials), these group of youths use slang that takes the form of code-mixing, abbreviations and ‘nonstandard variety’ of languages. First, this study aimed to reveal the patterns of youth language incorporated into local commercial discourse to attract young-adult consumers. The focus of this study is to determine how youth language is used and at the same time bring forth the different linguistic strategies employed in fashion articles. Secondly, this study investigated the perception of fellow Malaysians, especially young adults, regarding the existence of a youth language, especially code-mixing, in local fashion magazines. This was a qualitative descriptive study, but numbers and percentages were also used to support the findings. The various types of youth language patterns used were gathered based on titles of 60 commercial articles published in 3 famous local fashion magazines, namely Remaja (Youth), Keluarga (Family) and Nona (Woman). The findings showed a high usage of non-standard language and code-mixing in local advertisements. The main reason for using youth language in advertising is to attract and engage the attention of potential target consumers within the Gen Z age group. On the other hand, it was found that most respondents had positive perceptions regarding these kinds of advertisements and consider it as a good marketing skill.

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