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Marya Mujayana
Program Studi S1 Ilmu Komunikasi STISIP Muhammadiyah Madiun
Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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CLIENT RETENTION STRATEGIES AND CUSTOMER LOYALTY DEVELOPMENT Marya Mujayana
Journal of Applied Management and Business (JAMB) Vol. 1 No. 1 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.078 KB) | DOI: 10.37802/jamb.v1i1.60

Abstract

Since satisfied clients are the most significant resources of an organization, organizations have been concentrating on creating client maintenance and dedication programs. The key reason for client maintenance endeavors is to guarantee keeping up associations with esteem including clients by diminishing their abandonment rate. Making client satisfiedness is basic for the endurance of the organization in exceptionally serious markets. In this manner, this section begins with demonstrating the noteworthiness of client maintenance promoting procedures for the organization by uncovering the financial aspects of maintenance advertising programs. Prerequisites for creating powerful client maintenance systems are clarified. At last, in the wake of talking about kinds of responsibility, this section finishes by clarifying faithfulness projects and win-back systems.
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