Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal of Applied Management and Business
Wahyu Priyanto
Fakultas Ekonomi dan Bisnis, Universitas PGRI Adi Buana Surabaya
Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
CUSTOMER LOYALTY OF KANGGO RIKO COFFEE SHOP SIDOARJO Noerchoidah; Christina Menuk Handayani; Wahyu Priyanto
Journal of Applied Management and Business (JAMB) Vol. 2 No. 2 (2021)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v2i2.209

Abstract

This study examines the effect of price, product diversity, facilities, and location on customer loyalty at Kedai Kopi Kanggo Riko Sidoarjo. A total of 120 customers were used as samples in this study with incidental sampling technique. Data were analyzed using SPSS software. The results of the study describe a significant influence between price and customer loyalty, product diversity affects loyalty, facilities affect customer loyalty, location affects customer loyalty. Simultaneously price, product diversity, facilities, and location affect customer loyalty. These results provide evidence that Kedai Kopi Kanggo Riko Sidoarjo can increase customer loyalty by emphasizing price factors, product diversity, facilities, and location.
Co-Authors Christina Menuk Sri Handayani Noerchoidah - Noerchoidah