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All Journal Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal ABDIMAS Budi Darma
Pamelia Nuryatman
Universitas PGRI Madiun
Agriculture, Biological Sciences & Forestry Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Other

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Implementasi Strategi Marketing Mix Pada Rintisan Usaha Kreatif “Lichaposa” Rukma Nur Kumalasari; Pamelia Nuryatman; Mila Eviana; Siska Andriani; Wachidatul Linda Yuhanna
Jurnal ABDIMAS Budi Darma Vol 2, No 1 (2021): Agustus 2021
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.115 KB) | DOI: 10.30865/pengabdian.v2i1.3167

Abstract

Lichaposa merupakan salah satu rintisan industri kreatif di Kota Madiun, Jawa Timur.  Usaha kreatif Lichaposa bergerak dalam bidang urban garden, pot dan tanaman hias. Sebagai salah satu rintisan bisnis, Lichaposa membutuhkan sentuhan manajemen usaha yang moderen. Salah satu faktor yang mendukung peningkatan usaha adalah pemasaran. Salah satu cara untuk menghindari kegagalan suatu usaha baru adalah dengan memahami konsep marketing mix. Aspek yang digunakan yaitu marketing mix dengan 7P meliputi  product, price, place, promotion, people, physical evidence, dan process. Produk pot yang dibuat oleh rintisan industri kreatif Lichaposa menggunakan bahan baku limbah kayu. Harga jual potty sawdust yaitu Rp. 20.000-100.000 tergantung model karakter, jenis tanaman, dan bisa terjual terpisah sesuai keinginan konsumen. Tempat yang digunakan pembuatan produk Lichaposa adalah di perumahan Kota Madiun. Tempat penjualan potty sawdust adalah  online dan offline. Promosi dilakukan dengan menggunakan media sosial dan e-commerce. SDM yang terlibata dalah generasi milenial yang kreatif dan inovatif. Rintisan industri kreatif Lichaposa menggunakan peralatan yang berkualitas supaya menghasilkan potty sawdust yang berkualitas pula. Proses juga dijalankan dengan profesional dan sesuai kompetensi SDM. Kesimpulan dari program ini adalah melalui sosialisasi dan sharing, maka rintisan industri kreatif Lichaposa mendapatkan pengetahuan tentang strategi marketing mix dan analisis SWOT untuk peningkatan penjualan produk dan pengembangan kapasitas usaha.
Preparation of SMART E-Encyclopedia Based on Lepidoptera Diversity in Ndodang Forest as Biology Learning Resource for Class X Students Sri Utami; Pamelia Nuryatman; Nurul Kusuma Dewi
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 9, No 4 (2023): December
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v9i4.8842

Abstract

This study aims to develop a practical and user-friendly SMART E-Encyclopedia of Lepidoptera diversity as a biology learning resource for Class X Students. This research was a Research and Development (R&D) research using the Borg and Gall development model. This research was only carried out for eight stages with the following steps: (a) potential problem, (b). data collection, (c) designing the template on Canva, (d) preparing the draft, (e) uploading the product on the flipbook, (f) validation, (g) revision according to the suggestion of the validator, and (h) uploading the revised product to the flipbook platform. Lepidoptera diversity was identified from March to May 2023 in Ndodang Forest, Widodaren Village, Gerih Sub-district, Ngawi Regency. The development of the SMART E-encyclopedia was conducted from May to August 2023. SMART E-Encyclopedia was subjected to validation by the material expert, media expert, and Class X biology teacher to obtain a score of 70%, 93%, and 80%, respectively. Based on the scores, the product had an average percentage of 81% and was feasible for use as a biology learning resource for Class X students. The advantages of this e-encyclopedia are (1). Explanation of broader material. (2). This E-Encyclopedia was equipped with video and many application features to make it easier for users.
Co-Authors Mila Eviana Nurul Kusuma Dewi Rukma Nur Kumalasari Siska Andriani Sri Utami Wachidatul Linda Yuhanna