Radja Erland Hamzah
University of Prof. Dr. Moestopo (Beragama), Jakarta

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

IMPLEMENTATION OF DIGITAL LITERACY MOVEMENT FOR MSMEs ACTORS IN JAKARTA THROUGH PARTICIPATORY ACTION RESEARCH Rialdo Rezeky Manogari L. Toruan; Radja Erland Hamzah; Muhammad Saifulloh
Moestopo International Review on Social, Humanities, and Sciences Vol. 1 No. 2 (2021)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.415 KB) | DOI: 10.32509/mirshus.v1i2.22

Abstract

Digital literacy is an interesting study at this time in the midst of the development of Information and Communication Technology (ICT), especially for SMEs. Through socialization and digital literacy training, MSME actors can apply in their business so that they are skilled and can market their products as well as increase income and improve the economy. The purpose of this study is to identify the actions of MSME actors in Kuningan Barat, South Jakarta. The research approach is qualitative and the method used is Stephen Kemmis's Action Research (PRA), and the concept used is the digital literacy stage of Steve Wheeler. The results show that digital literacy can be implemented through socialization and training that is realized in a digital product. Through action participation, MSME actors can be digitally literate and use digital media well. In this case, MSME actors create a website product www.plazakuninganbarat.com as a medium for digital marketing.
BRANDING KOPI TULI DALAM MEMBANGUN BRAND IDENTITY Nono Sungkono; Radja Erland Hamzah; Rialdo Rezeky Manogari Lumban Toruan; Adi Nur Achmad Tryarno
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol 10 No 2 (2022): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.962 KB) | DOI: 10.335956/dk.v10i2.3057

Abstract

Branding strategy is a step to achieve goals that function in regulating all brand elements related to consumer attitudes and behavior. As in Kopi Tuli, carrying out a branding strategy with its limitations, namely the deaf disability, with the limitations that Kopi Tuli has as a deaf disability, it is possible that Kopi Tuli can carry out a branding strategy aimed at managing all brand elements, and building brand identity. This study aims to determine the branding Kopi Tuli, to determine brand identity Kopi Tuli, and to determine the branding Kopi Tuli in building a brand identity. Using the concept of branding put forward by experts, namely Brand identity, Brand positioning, Brand communication, Brand personality, and Brand equity. And to find out the identity of Kopi Tuli, Aaker's brand identity model divides brand identity into twelve dimensions into four perspectives. Besides that, to find out the branding Kopi Tuli brand identity using the research results that have been described. This study uses a qualitative descriptive method by conducting direct observations and interviews with the founders of Kopi Tuli, consumers of Kopi Tuli and advertising experts. The results showed that the branding through social media Instagram was by promoting products and learning sign language. brand identity Tuli shows that Kopi Tuli builds brand and quality products that have their own distinctive taste.strategy branding in building brand identity has communication barriers, to overcome this, the deaf coffee uses sign language through social media Instagram and events, aiming to build a deaf coffee brand identity and products.