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Andri M Nuroni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Evaluasi Strategi pada PT Elco Indonesia Sejahtera Menggunakan Analisis Servo Andri M Nuroni
Jurnal Wacana Ekonomi Vol 16, No 3 (2017): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v16i3.405

Abstract

Nowadays business competition is very fierce, with high complexity due to the fast changing and growing environment. Various strategies are then developed by various companies to anticipate this. The strategies developed by each company vary depending on the demands it faces. In fact, there are several companies that are successful with the strategies they implement, but not a few that fail due to the ineffectiveness of the strategies implemented. This study aims to determine the strategies currently used by PT Elco Indonesia Sejahtera and evaluate these strategies. This type of research used in this research is descriptive qualitative research. Collecting data through interviews, observation and documentation. Determining interview sources using purposive sampling technique. The validity of the data was tested using source triangulation. The results showed that: (1) PT Elco Indonesia Sejahtera Jaya used a business strategy in the form of Porter's focus strategy; (2) the company's current business strategy is still relevant or fit (3) the company needs to make improvements to improve its performance in implementing business strategies, through increasing the number of production employees, increasing competency and performance of marketing employees, and advertising products through digital media.
Pengaruh Strategi Diferensiasi terhadap Keunggulan Bersaing pada Hotel Sumber Alam Cipanas Garut Andri M Nuroni
Jurnal Wacana Ekonomi Vol 16, No 2 (2017): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v16i2.415

Abstract

The purpose of this study was to determine the effect of differentiation strategies on competitive advantage at Hotel Sumber Alam Cipanas Garut. This research uses descriptive and verification methods. The respondents of this study were 67 respondents who were selected using simple random sampling technique. The analysis technique used in this research is validity and reliability testing, descriptive analysis, classical assumption test, simple linear regression, and hypothesis testing using SPSS. 20. The results showed that there was an effect of differentiation strategy on competitive advantage at Hotel Sumber Alam Cipanas Garut. The conclusion of this research is that the formulation of the problem can be answered by the research hypothesis. So it is suggested to other researchers to conduct research with other variables which the author does not examine but affects this research such as; motivation, work environment, organizational culture and others.
Pengaruh Strategi Pengembangan dan Kualitas Karyawan terhadap Kinerja Karyawan pada PDAM Tirta Intan Garut Garut Andri M Nuroni
Jurnal Wacana Ekonomi Vol 16, No 1 (2016): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v16i1.403

Abstract

Penelitian ini bertujuan untuk mengetahui secara empiris mengenai pengaruh strategi pengembangan dan kualitas karyawan terhadap kinerja karyawan PDAM Tirta Intan Garut Pusat. Penelitian ini merupakan penelitian deskriptif yaitu menggambarkan keadaan strategi pengembangan dan kualitas karyawan pada PDAM Tirta Intan Garut Pusat. Metode pengumpulan data yang digunakan melalui kuesioner dan wawancara. Sampel yang digunakan sebanyak 83 orang karyaean. Teknik pengambilan sampel degan menggunakan metode sensus (sampel jenuh). Analisis data menggunakan analisis deskriptif dan pengujian hipotesis dengan regresi linier berganda. Hasil pengujian secara statistik menunjukkan bahwa: (1) terdapat pengaruh signifikan antara strategi pengembangan terhadap kinerja karyawan yang ditunjukkan dengan nilai sig (0,001
Pengaruh Segmentasi Pasar dan Harga Penetrasi terhadap Proses Keputusan Pembelian di Evo 69 Garut Andri M Nuroni
Jurnal Wacana Ekonomi Vol 15, No 2 (2016): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v15i2.434

Abstract

The existence of steam washing which is currently everywhere with various advantages and prices given makes consumers free to choose according to their wishes. Therefore, to overcome this, the role of management in the company will be very reliable, the success of a company can only be achieved with good management, namely management that is able to maintain company continuity by obtaining maximum profit and consumer sustainability. The purpose of this study is to determine how the influence of market segmentation on purchasing decisions in EVO 69. Also to find out how the effect of price penetration on purchasing decisions in EVO 69. The method used in this study is descriptive and associative methods, with the number of respondents as many as 96 was obtained using the formula for calculating unknown populations, the data analysis technique used multiple linear regression using Microsoft Excel 2013 and SPSS 20. The results showed that there was an effect of market segmentation on consumer purchasing decisions in Evo 69 Garut and there was an effect of price penetration on consumer purchasing decisions. at Evo 69 Garut.
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