Aprihatiningrum Hidayati
Sekolah Tinggi Manejemen PPM

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Strategi Bisnis Kewirausahaan Sosial ABC Periode 2021-2023 Diatrhi Hastono; Aprihatiningrum Hidayati
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 1 No. 1 (2021): JEBMES
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.412 KB) | DOI: 10.34149/jebmes.v1i1.2

Abstract

ABC is a social enterprise that gives training and coaching for business and management also provide mentoring for orphans to start their own business and acting as the linkage between the market and the orphans’ products. Hence, ABC needs a platform such as marketplace by 2023. To achieve this target, ABC has to build business and functional strategies to make the target comes true. ABC does external analysis by using PESTEL, Porter’s Five Forces, Competitor Profile Matrix, and Decision-Making Process. The internal analysis held by using 7S McKinsey. ABC also analyze any impact and map the stakeholder priority.  Based on all the analysis, the business strategy for 2021 to 2023 was built and named as Strategi BANGUN. For 2021, ABC has to confirm its curriculum and the marketplace concept. In the next year, ABC has to build its management system and gain some external fundings. By the end of 2023, ABC has to launch its own marketplace. These strategies need be supported by the functional strategies to be achieved. If all the business strategies could be achieved, then ABC’s target to have its own marketplace by 2023 will be fulfilled.
Rancangan Strategi Bisnis PT.Pel Berlian Pulau Mandangin Tahun 2021 – 2023 : Indonesia Abdur Rohman Rohman; Aprihatiningrum Hidayati
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 1 No. 1 (2021): JEBMES
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1027.996 KB) | DOI: 10.34149/jebmes.v1i1.16

Abstract

This thesis discusses about the business strategy design 2021 - 2023 period. The formulation of business strategy is carried out by conducting an external analysis, in order to obtain opportunities and threats that can affect the shipping industry, then formulate the strengths and weaknesses of PT. BPM, then performs the formulation of alternative strategies using internal and external analysis (IE) and the TOWS Matrix. And in order to obtain several alternative strategic options. The last step is choosing a strategy using the Quantitative Strategic Planning Matrix (QSPM).  QSPM analysis shows that the selected strategy for the 2021 - 2023 period is a product development and planning business implementation of the chosen strategy.