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This Author published in this journals
All Journal Journal of Emerging Business Management and Entrepreneurship Studies
Abdur Rohman Rohman
PPM Manajemen
Economics, Econometrics & Finance

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Rancangan Strategi Bisnis PT.Pel Berlian Pulau Mandangin Tahun 2021 – 2023 : Indonesia Abdur Rohman Rohman; Aprihatiningrum Hidayati
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 1 No. 1 (2021): JEBMES
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1027.996 KB) | DOI: 10.34149/jebmes.v1i1.16

Abstract

This thesis discusses about the business strategy design 2021 - 2023 period. The formulation of business strategy is carried out by conducting an external analysis, in order to obtain opportunities and threats that can affect the shipping industry, then formulate the strengths and weaknesses of PT. BPM, then performs the formulation of alternative strategies using internal and external analysis (IE) and the TOWS Matrix. And in order to obtain several alternative strategic options. The last step is choosing a strategy using the Quantitative Strategic Planning Matrix (QSPM).  QSPM analysis shows that the selected strategy for the 2021 - 2023 period is a product development and planning business implementation of the chosen strategy.
Co-Authors Aprihatiningrum Hidayati