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All Journal PROSIDING SEMINAR NASIONAL Proceeding SENDI_U Business Management Analysis Journal (BMAJ)
Ratih Hesty Utami Puspitasari
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Economics, Econometrics & Finance Education

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ANALISIS PENGARUH KEPUTUSAN PEMBELIAN PADA KOSMETIK BERLABEL HALAL Puspitasari, Ratih Hesty Utami
Business Management Analysis Journal (BMAJ) Vol 2, No 1 (2019): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.202 KB) | DOI: 10.24176/bmaj.v2i1.3212

Abstract

This research aims to analyze the significant influence between halal labels, and price perceptions of Wardah's cosmetics purchasing decisions on Wardah counter consumers in the ADA Semarang supermarket. This study used descriptive quantitative methods. The population used is all consumers of the Wardah Swalayan ADA Semarang counter, with a total sample of 100 respondents taken using a purposive sampling technique. Data were analyzed through regression analysis using SPSS version 22. Results of the regression analysis in this study are Halal labels have a positive significant effect on purchasing decisions and price perception has a positive and significant effect on purchasing decisions.
PENINGKATAN KUALITAS PRODUKSI BERBASIS INFORMATION TECHNOLOGY PADA KELOMPOK USAHA CEMILAN MAKANAN RINGAN DI MLATI LOR KUDUS Puspitasari, Ratih Hesty Utami; Wijayanti, Ratna Yulia; Winarso, Rochmad
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2014: PROSIDING SEMINAR NASIONAL HASIL - HASIL PENELITIAN & PENGABDIAN
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.135 KB)

Abstract

The business group of cemilan makanan ringan Mlati Lor Kudus is a small industry category or home industry. In the past, the number of entrepreneurs cemilan makanan ringan is quite a lot, but recently they moving in another business, because the manufacturing process is still using human labor in the processing and packaging of products, thus making the saturation of the workers. This would result in a fairly risky to the domestic industry that still uses the traditional system both economically, socially and most importantly the impact on the product. In general, the industry of cemilan makanan ringan is still using muscle power, does not have the records or the calculation of how the number of inputs (raw materials, manufacturing process, labor costs, and overhead costs of production) the truth true for every stage of the process manually. So several  household industry most of the lack of attention to the cause of the decline in the quality, how alternative steps and actions to be undertaken and effective how the process production, packaging and marketing of products. On the other hand they are also less concerned about the problem of space layout work and the production of space layout is seen quite chaotic and dirty so sometimes causing environmental impacts of production resulting in lower production quality. The application of science and technology activities conducted through in Four Phase which is the unity of a series of activities, namely: Phase 1: the manufacture of tools, PHASE 2: Activity Frying, during the second phase of activitiesundertaken is revamping the layout understanding of the frying pan and safer. Training is done by housekeeping layout training. PHASE 3: Activities Packaging and Labeling Products. Phase 4: Web-based training on marketing products online, Keywords: Industry of Cemilan Makanan Ringan, Application of science and technology, Layout
FAKTOR YANG MEMPENGARUHI PERENCANAAN STRATEGIK TERHADAP KINERJA PEMASARAN (STUDI EMPIRIS PADA UMKM BORDIR DAN KONVEKSI KUDUS) Puspitasari, Ratih Hesty Utami
Proceeding SENDI_U 2016: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

Organisasi yang baik adalah yang memiliki tujuan jelas berdasarkan visi dan misi yang disepakati pendirinya. Untukmewujudkan tujuan tersebut dibutuhkan cara untuk mencapainya yang lazim disebut sebagai strategi. Selanjutnyadisusun rencana (plan) , kebijakan (policies) hingga pencapaian dan program aksi. Dalam penerapannya, bisa sajaunsur diatas mengalami perubahan sebagai akibat dari tidak terpenuhinya asumsi-asumsi yang dipakai dalamperencanaan, misalnya karena sumber daya yang didapat tidak sesuai dengan harapan. Bisa pula disebabkan olehtujuan yang terlalu abstrak sehingga sangat jauh dari apa yang diharapkan. Setiap organisasi tentu memilikiperencanaan, dan bagi lingkup perusahaan kita mengenal istilah perencanaan stratejik, dimana perencanaan stratejikini dapat membantu kita mengevaluasi secara berkala untuk mencapai tujuan, membantu perusahaan untuk maju danberkembang, memperbesar pangsa pasar di tengah persaingan usaha yang semakin tajam. Tujuan yang hendakdicapai dalam penelitian ini adalah : (a) Menganalisis pengaruh dari faktor lingkungan terhadap perencanaanstratejik. (b) Menganalisis pengaruh dari faktor kultur/budaya organisasi terhadap perencanaan stratejik. (c)Menganalisis pengaruh dari perencanaan stratejik terhadap kinerja perusahaan Penelitian ini termasuk dalam tipepenelitian kausal yaitu untuk mengidentifikasi hubungan sebab akibat antar variabel, peneliti mencari tipesesungguhnya dari fakta untuk membantu memahami dan memprediksi hubungan.Kata kunci: lingkungan,budaya, perencanaan strategik, kinerja pemasaran
Co-Authors Ratna Yulia Wijayanti Rochmad Winarso