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All Journal MEDIA BINA ILMIAH Jurnal STEI Ekonomi Masyarakat Pariwisata: Journal of Community Services in Tourism Masyarakat Pariwisata: Journal of Community Services in Tourism
Sukmadi Sukmadi
Sekolah Tinggi Pariwisata Bandung
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Strategi Pengembangan Wisata Berbasis Kearifan Lokal pada Desa Wisata Pagerharjo Kecamatan Samigaluh Kabupaten Kulon Progo Yogyakarta Sukmadi Sukmadi; Faisal Kasim; Violetta Simatupang; Andar Danova L. Goeltom; Indra Saftara
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 1 No. 1 (2020)
Publisher : Sekolah Tinggi Pariwisata Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.558 KB) | DOI: 10.34013/mp.v1i1.356

Abstract

This study aims to identify and analyze tourism development strategies based on local wisdom in the tourism village of Pagerharjo, Samigaluh District, Kulon Progo Regency, Yogyakarta. The method used in this study is a descriptive qualitative method with a case study approach. Sources of data in this study are primary funds and secondary data. Primary data were obtained through interviews and field observations. While the data analysis technique used is data analysis using the interactive model of analysis developed by Miles and Hubermann. The results showed that (1) The potential of local wisdom that can be packaged and developed as a tourist attraction in the Tourism Village of Pagerharjo is mutual cooperation, nguri-uri oral traditions, suronan, reog cultural traditions, jathilan, incling, angguk, campur sari, kethoprak, puppeteer and what is characteristic is the lengger tapeng dance, while from a culinary perspective there is taro leaf butyl, geblek, which can still be witnessed and enjoyed today; (2) Aspects that must be considered in planning tourism development in the Tourism Village of Pagerharjo are (a) the low level of community human resources in the development of tourism villages; (b) Poor tourism village institutional governance; (c) Low optimization of local products (food, crafts, arts); (d) The absence of participatory planning in the development of tourism villages; (3) The supporting factors for the development of tourism based on local wisdom in the Tourism Village of Pagerharjo include the community culture that has been attached to the attitude of courtesy and hospitality to anyone who comes. While the inhibiting factors include the absence of a blueprint for mapping the tourism potential in Pagerharjo village, community empowerment from upstream to downstream which has not been running and communication factors between the community, village government and all elements involved in it need to be improved so that harmonious communication is formed.
ANALISIS KEBIJAKAN PEMBANGUNAN PARIWISATA BERKELANJUTAN DI KOTA BANDUNG SELAMA PANDEMI COVID 19 Violetta Simatupang; Sukmadi Sukmadi
MEDIA BINA ILMIAH Vol 15, No 6: Januari 2021
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v15i6.906

Abstract

Pariwisata sebagai salah satu penggerak perekonomian dunia, memiliki peran positif dan negatif bagi keberlangsungan hidup alam. Penyebaran COVID-19 yang cepat mendorong pemerintah melakukan berbagai upaya penanggulangan penyebaran COVID-19. Implikasi dari kondisi tersebut berdampak langsung kepada industri pariwisata yang ada di Kota Bandung. Berdasarkan permasalahan yang telah diuraikan, penelitian ini bertujuan untuk mengkaji dan menganalisis kebijakan pembangunan pariwisata berkelanjutan di Kota Bandung selama pandemi covid 19. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif. Data sebagai sumber dasar analisis dalam penelitian ini didapat dengan menggunakan teknik pengumpulan data dokumentasi (documentary study). Data ini kemudian akan diolah melalui tiga tahapan yang terdiri dari reduksi data, penyajian data/display dan penarikan kesimpulan. Berdasarkan hasil penelitian disimpulkan bahwa sektor pariwisata yang terpuruk akibat pandemi Covid-19 tengah memasuki era normal baru. Pariwisata berkelanjutan akan menjadi sebuah konsekuensi dari bagian pengembangan pariwisata, setelah pandemi Covid-19 selesai. Kerja pariwisata berkelanjutan bukan hanya kerja sektoral, tapi harus menyeluruh baik masyarakat, pemerintah, akademisi dan lainnya, atau yang biasa disebut pentahelix.
PENGARUH CITRA OBJEK WISATA TERHADAP WORD OF MOUTH COMMUNICATION DI KEBUN RAYA BOGOR Sukmadi Sukmadi
Jurnal Ekonomi Vol 23 No 01 (2014): [Jurnal STEI Ekonomi - JEMI] Vol. 23 No. 01 (Juni - 2014)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v23i01.41

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisiscitra objek wisata, word of mouth communication dan pengaruh citra objek wisata terhadap word of mouth communication di Kebun Raya Bogor.Metode penelitian yang digunakan ialah penelitian penjelasan pada 60 wisatawan yang berkunjung pada objek wisata Kebun Raya Bogor secara kebutulan dengan menggunakan analisis regresi.Hasil penelitian menunjukkan bahwa citra objek wisata Kebun Raya Bogor berada dalam kategori baik. Hal tersebut dapat dilihat dari segi personality, reputation, value dan identity destination. Dilihat dari personality  maka wisatawan cukup memahami dengan baik karakteristik dari objek wisata Kebun Raya Bogor.  Dari aspek reputation maka objek wisata Kebun Raya Bogor memiliki reputasi yang baik di mata para wisatawan. Kemudian dari aspek value maka wisatawan mempunyai persepsi bahwa nilai-nilai atau budaya pada objek wisata secara umum dapat mendorong kemajuan yang lebih baik lagi. Sementara itu, pada aspek destination identity maka objek wisata memilki identitas perusahaan yang baik yang berperan penting dalam meningkatkan promosi pada wisatawan.Word of mouth communication berada dalam kategori baik. Hal ini dapat dilihat dari WOM Intensity dan Positive Valence WOM yang cukup sering dilakukan oleh pengelola objek wisata untuk mengenalkan objek wisata pada wisatawan. Dari aspek negative valence WOM  maka wisatawan mengemukakan hal-hal yang bersifat negatif sebagai masukan pada objek wisata. Selain itu, dilihat dari WOM content maka isi pesan yang disampaikan oleh pengelola objek wisata mengungkapkan keistimewaan objek wisata. Selanjutnya, citra objek wisata memiliki pengaruhterhadap word of mouth communication sebesar 68,3%
PENGARUH FILM TERHADAP SIKAP DAN DAMPAKNYA PADA MOTIVASI BERKUNJUNG” (STUDI PADA PENONTON FILM LASKAR PELANGI DAN 5 CM) Sukmadi Sukmadi; Siti Zakiah; Haryadi Darmawan; Faisal Kasim; Andar Danova Goeltom
MEDIA BINA ILMIAH Vol 15, No 5: Desember 2020
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v15i5.912

Abstract

This study aims to determine the condition of film, attitude and motivation of Laskar Pelangi audience and 5 cm, to analyze and prove the extent of film influence on the attitude of Laskar Pelangi movie viewers and 5 cm, the influence of film on the motivation to visit Laskar Pelangi audience and 5 cm and Film influence on attitude as well as its impact on the motivation of visiting spectators Laskar Pelangi and 5 cm. The research method used is descriptive and verification method in the audience by using path analysis. Data collection techniques use primary data and secondary data. The results showed that the rainbow and 5cm laskar films have dimensions and indicators that show that both films as an effective tourism promotion tool. The average respondent's answer about the film is in the high group, the attitude of the two film audience is in the high positive category and the motivation of the respondents to visit high. Furthermore, the film has a positive influence on the attitude of the Rainbow Warriors and 5CM audience and the film on the motivation of visiting the audience of Laskar Pelangi and 5CM as well as attitudes toward the motivation of visiting Laskar Pelangi & 5 CM audience.
Strategi Pengembangan Wisata Berbasis Kearifan Lokal pada Desa Wisata Pagerharjo Kecamatan Samigaluh Kabupaten Kulon Progo Yogyakarta Sukmadi Sukmadi; Faisal Kasim; Violetta Simatupang; Andar Danova L. Goeltom; Indra Saftara
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 1 No. 1 (2020)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v1i1.356

Abstract

This study aims to identify and analyze tourism development strategies based on local wisdom in the tourism village of Pagerharjo, Samigaluh District, Kulon Progo Regency, Yogyakarta. The method used in this study is a descriptive qualitative method with a case study approach. Sources of data in this study are primary funds and secondary data. Primary data were obtained through interviews and field observations. While the data analysis technique used is data analysis using the interactive model of analysis developed by Miles and Hubermann. The results showed that (1) The potential of local wisdom that can be packaged and developed as a tourist attraction in the Tourism Village of Pagerharjo is mutual cooperation, nguri-uri oral traditions, suronan, reog cultural traditions, jathilan, incling, angguk, campur sari, kethoprak, puppeteer and what is characteristic is the lengger tapeng dance, while from a culinary perspective there is taro leaf butyl, geblek, which can still be witnessed and enjoyed today; (2) Aspects that must be considered in planning tourism development in the Tourism Village of Pagerharjo are (a) the low level of community human resources in the development of tourism villages; (b) Poor tourism village institutional governance; (c) Low optimization of local products (food, crafts, arts); (d) The absence of participatory planning in the development of tourism villages; (3) The supporting factors for the development of tourism based on local wisdom in the Tourism Village of Pagerharjo include the community culture that has been attached to the attitude of courtesy and hospitality to anyone who comes. While the inhibiting factors include the absence of a blueprint for mapping the tourism potential in Pagerharjo village, community empowerment from upstream to downstream which has not been running and communication factors between the community, village government and all elements involved in it need to be improved so that harmonious communication is formed.
Co-Authors Andar Danova L. Goeltom Faisal Kasim Haryadi Darmawan Indra Saftara Siti Zakiah Violetta Simatupang