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This Author published in this journals
All Journal Ilomata International Journal of Management Ilomata International Journal of Management
Tung Tran Minh
FPT University Danang
Decision Sciences, Operations Research & Management Social Sciences

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Analysis of Customer Satisfaction and Loyalty Using BRImo Mohammad Sofyan; Alian Natision; Tung Tran Minh; Teguh Santoso
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.646 KB) | DOI: 10.52728/ijjm.v3i1.425

Abstract

This research aims to analyze the customer satisfaction of BRImo app users. Descriptive qualitative research design describes systematically and accurately the facts and characteristics of customer satisfaction and loyalty of BRImo app users. The results showed that dominant customers were also satisfied and were most likely to tell positive things about the BRImo application. Bank BRI needs to evaluate customers who feel dissatisfied and disloyal.
Analysis of Customer Satisfaction and Loyalty Using BRImo Mohammad Sofyan; Alian Natision; Tung Tran Minh; Teguh Santoso
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i1.425

Abstract

This research aims to analyze the customer satisfaction of BRImo app users. Descriptive qualitative research design describes systematically and accurately the facts and characteristics of customer satisfaction and loyalty of BRImo app users. The results showed that dominant customers were also satisfied and were most likely to tell positive things about the BRImo application. Bank BRI needs to evaluate customers who feel dissatisfied and disloyal.
Co-Authors Alian Natision MOHAMMAD SOFYAN Teguh Santoso