Abd. Muhith
UIN Kiai Haji Achmad Siddiq Jember

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Life Skills Education Implementation in Increasing the Autonomy of 21st-Century Santri at Pondok Pesantren Al-Machfudzoh, Jabon Sidoarjo Firda Sari; Abd. Muhith; Erma Fatmawati
Journal of Islamic Education Research Vol. 3 No. 1 (2022): Journal of Islamic Education Research
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan IAIN Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jier.v3i1.210

Abstract

The 21st century known as the period of globalization has had so much influence on the life sector. The education sector is no exception; the period of globalization is marked by the mingling of western culture and the rapid development of technology and qualified expertise in various work and industry sectors. They are making it a new challenge for Islamic boarding schools or pondok pesantren that must maintain their existence in carrying out their duties and responsibilities as an institution that provides not only religious provisions but also skills and praxis for santri in facing the 21st century. This study uses a qualitative research approach with the type of case study. The implementation of life skills education in increasing emotional, behavior, and cognitive autonomy contained various pesantren activities such as development activities: al- banjari, computer mastery, scouts, English club, keputrian, karate, and PGPQ program. There are life skills educations in implementing self-development programs, namely personal and social skills, including general and specific ones.
Peran Kepala Sekolah dalam Pelaksanaan Manajemen Pemasaran Sekolah Dasar di Jember Jawa Timur Fathorrozi Fathorrozi; Abd. Muhith
JIEMAN: Journal of Islamic Educational Management Vol. 3 No. 2 (2021): JIEMAN: Journal of Islamic Educational Management
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jieman.v3i2.73

Abstract

Penelitian ini bertujuan untuk mendeskripsikan tugas kepala sekolah sebagai manager dan leader pemasaran di sebuah Sekolah Dasar di Jember, Jawa Timur. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data yang digunakan adalah observasi partisipan pasif, wawancara semi terstruktur, dan dokumentasi. Hasil penelitian ini mengungkap dua hal. Pertama, tugas kepala sekolah sebagai manajer pemasaran di SD adalah dengan melakukan perencanaan yang meliputi identifikasi pasar dan target pasar. Pengorganisasian dengan pembagian tugas sesuai kesepakatan. Pelaksanaan yang meliputi pemasaran secara langsung, yaitu penyebaran brosur, pemasangan baliho, presentasi ke lembaga dan mengunjungi tokoh berpengaruh, dan pemasaran tidak langsung, yaitu khatmil Qur’an keliling, drumband, pemuatan foto kegiatan di kelas dan luar kelas, penyelenggaraan event lomba pada Peringatan Hari Besar Islam, program unggulan dan prestasi siswa. Pengawasan dengan evaluasi capaian, menunjukkan hasil yang dicapai sesuai keinginan. Kedua, tugas kepala sekolah sebagai leader pemasaran di SD adalah dengan menerapkan strategi bauran pemasaran, 4P yaitu, produk: program tahfidz juz 30 dan pengamalan pendidikan agama; harga: gratis tanpa biaya; tempat: sejuk, asri, terhindar dari keramaian dan menawarkan keberkahan; promosi: pembagian zakat dengan melibatkan siswa, berkunjung ke tokoh berpengaruh, dan khatmil Qur’an secara keliling. Kata Kunci: peran kepala sekolah, manajemen pemasaran, bauran pemasaran, sekolah dasar Abstract This study aims to describe the principal duties as the marketing manager and leader marketing in the private Islamic primary school in Jember, East Java. This research uses qualitative approach. The data collection technique used in this research is passive participant observation, semistructured interview and documentation. This research finds two things. First, the principal duties as the marketing manager in the primary school are doing the planning that includes market segmentation, market target and program determination; organizing by dividing the tasks according to the agreed schedule; implementing direct and indirect marketing; and monitoring with provide direction, motivation and awareness to teachers on duty. Second, the principal duties as marketing leader in the primary school are applying marketing mixed strategy, 4Ps. The Product: juz 30 tahfidz’s program and practicing religious education; The Price: it’s free; The Place: cool and fresh, beautiful, no crowd, and offers blessings; and The Promotion: distributing zakat with the students, visiting public figures, and doing door to door Al-Quran recitation.