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All Journal MetaKom : Jurnal Kajian Komunikasi Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan Jurnal Sosial Humaniora JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Enrichment : Journal of Management Education, Language, and Arts: Jurnal Pengabdian Kepada Masyarakat Jurnal Kompetitif Bisnis
Prasetya Nugeraha
Universitas Lampung
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Kreasi Pengetahuan Organisasi : Sebuah Kajian Kritis Atas SECI Model Arif Sugiono; Prasetya Nugeraha
Administratio Vol 13 No 1 (2022): Administratio: Jurnal Ilmiah Administrasi Publik dan Pembangunan
Publisher : Jurusan Ilmu Administrasi Publik, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/administratio.v13i1.275

Abstract

Knowledge creation is something that is important and is a manifestation of dynamic capabilities that support organizations to achieve sustainable competitive advantage. So this study received the attention of many parties. The research method used is literature study with a phenomenological approach. The beginning of the study of the birth process of the organization which was dominated by the SECI model, which was developed by Nonaka & Takeuchi (1995). In its development, critical studies that complement the SECI model emerged, including the Boisot model, the EO-SECI model and the Salmador and Florin model. If we look closely, the four models are basically the result of the development of the model developed by Nonaka, with different points of study.
KAJIAN TENTANG KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN DALAM PERSPEKTIF THEORY OF PLANNED BEHAVIOR Agung Wijaya; Jeni Wulandari; Prasetya Nugeraha
Jurnal Sosial Humaniora Vol. 11 No. 2 (2020): OKTOBER
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v11i2.2658

Abstract

This study examines purchasing decisions of green products, viewed from the aspect of consumer preferences and perceptions in the perspective of Theory of Planned Behavior (Ajzen, 1991). A quantitative approach was applied, using a questionnaire to 100 respondents. Data were analyzed using multiple linear regression analysis. The results of the study show that simultaneously, consumer  preferences and perceptions influence purchasing decisions. However, partially, there is no influence of preference on purchasing decisions of green products. This study provides support for further expansion of the theory of planned behavior in the context of enviromental consumerism, as well as practical support for producers, marketers, and public policy makers in encouraging ecosystems of responsible consumption and do not harm the environment.
ANALISIS MODEL PENERIMAAN TEKNOLOGI DALAM PENGGUNAAN ONLINE MARKETSPACE SEBAGAI MEDIA PEMASARAN Arif Sugiono; Prasetya Nugeraha; Jimly Majidi Asaif
Metakom Vol 6 No 1 (2022): 11th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i1.224

Abstract

The purpose of this study is to find out how technology acceptance is based on Perceived Ease Of Use and Perceived Usefulness of online marketspace (SHOPEE) as a marketing medium so that later it can be seen the Attitude Toward Using, Behavioral Intention To Use, as well as Actual System Usage in clothing boutiques in Bandar Lampung. The informants in this study are the management and employees of Lady Fame and Candy Lady Boutique Stores, as well as parties outside of two boutiques who are also active users of online market space (SHOPEE). The method in this study uses a qualitative approach to the type of descriptive research. Data obtained by interview, literature study and observation. With data analysis techniques using an interactive model. The data validity checking technique used is the type of source triangulation. The results of this study indicate that online market space technology (SHOPEE) has led to the Perceived Ease Of Use and Perceived Usefulness, while the Attitude Toward Using is considered good and leads to Behavioral Intention To Use. So that the real condition of the Actual System Usage raises a fairly high intensity in its use as a marketing medium.
Designing Creative Cities/Districts Within The Framework Of New Urban Agenda Arif Sugiono; Prasetya Nugeraha
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (829.09 KB) | DOI: 10.35335/enrichment.v12i3.652

Abstract

As an emerging industry, the creative industry is increasingly showing its urgency and relevance. Even in various cities/regencies in Indonesia, this industry is able to be a new engine of growth in line with the new urban agenda. Using the method of literature study, observation and documentation, this paper focuses on describing how to build a creative industry ecosystem through the formation of Creative Cities / Regencies and the challenges faced
Pelatihan Online Marketing dalam Meningkatkan Penjualan Produk Bubuk Kakao bagi Generasi Muda di Desa Sukabanjar Kecamatan Gedongtataan Kabupaten Pesawaran Prasetya Nugeraha; Ghia Subagja
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 6 NOMOR 2 SEPTEMBER 2022 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.228 KB) | DOI: 10.30595/jppm.v6i2.8641

Abstract

Pengabdian ini adalah untuk meningkatkan penjualan bubuk kakao yang manjadi komoditas utama masyarakat di Desa Sukabanjar Kecamatan Gedongtataan. Dalam pelatihan ini, tim menerapkan model online marketing kepada peserta. Model ini memanfaatkan konsumsi media online yang tinggi dari masyarakat sehingga menjadikannya sebagai alat marketing para pebisnis. Penerapan keilmuan bisnis dibidang teknologi ini yang masih kurang dapat diterapkan oleh masyarakat desa. Maka dari itu, pelatihan ini akan membuat peserta pelatihan untuk membuat dan mendesain web online ataupun media bisnis online. Setelah peserta memiliki media online, barulah tim akan memberikan treatment Hasil pelatihan ini diharapkan akan memberikan saluran distribusi baru bagi bubuk kakao yang sudah diproduksi oleh masyarakat dan menjadi arahan bagi pemerintah Kabupaten Pesawaran untuk memfasilitasi penjualan secara online di level nasional dan internasional. Pelatihan ini terdiri dari 5 tahapan, 1) Peserta diberikan wawasan tentang dunia bisnis secara global; 2) Peserta diberikan pelatihan tentang segmentasi pasar online dan memilih target pasar; 3) Peserta diberikan pelatihan tentang pembuatan konten web dan media sosial 4) Peserta diberikan pelatihan tentang marketing online dan 5) diberikan pelatihan tentang model relationship marketing untuk diterapkan kepada konsumen dan distributor ilmuan bisnis kepada peserta.
PELATIHAN SOCIAL MEDIA MARKETING BAGI UMKM PRODUK BUDAYA Ahmad Efendi; Maulana Agung; Prasetya Nugeraha
Education Language and Arts (ELA) Vol. 1 No. 2 September (2022): Education, Language, and Arts: Jurnal Pengabdian Kepada Masyarakat
Publisher : Jurusan Pendidikan Bahasa dan Sastra Indonesia, FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan kegiatan pengabdian ini adalah untuk membantu para pelaku bisnis dalam menentukan strategi bersaing melalui optimalisasi pemasaran kepada segmen potensial. Bisnis merupakan sebuah kegiatan pemenuhan tujuan ekonomi yang didalamnya terdapat persaingan. Para pelaku bisnis dituntut untuk melahirkan sebuah strategi bersaing dalam mencapai tujuan organisasinya. Strategi bersaing akan didapatkan ketika para pelaku bisnis mengetahui pasar potensial yang menjadi objek pemasarannya. Ketika pebisnis dapat mengetahui secara detail segmen pasarnya, maka organisasi akan mudah dalam menerapkan pilihan-pilihan bauran pemasarannya hingga akhirnya memenuhi kebutuhan konsumen melalui penciptaan produk. Dalam pelatihan ini, para pelaku bisnis khususnya dibidang produk budaya akan diajarkan tentang bagaimana membuat sebuah cluster pasar yang nantinya akan digunakan untuk pengambilan keputusan pemilihan target pasar. Hasil dari kegiatan ini juga bertujuan untuk menciptakan sebuah metode analisis berbasis statistic untuk menentukan konsumen potensial.   The purpose of this service activity is to assist business people in determining competitive strategies through marketing optimization to potential segments. Business is an activity to fulfill economic goals in which there is competition. Business people are required to give birth to a competitive strategy in achieving organizational goals. Competitive strategies will be obtained when business people know the potential market that is the object of their marketing. When businesses can find out in detail their market segments, it will be easy for organizations to implement their marketing mix choices to finally meet consumer needs through product creation. In this training, business people, especially in the field of cultural products, will be taught about how to create a market cluster which will later be used for decision making in selecting the target market. The results of this activity also aim to create a statistical-based analysis method to determine potential customers.
RELATIONSHIP MARKETING: STUDI TENTANG PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITASKONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi pada PT. Lautan Berlian Utama Motor) Putu Tia Anggreni; Nur Efendi; Prasetya Nugeraha
Jurnal Kompetitif Bisnis Vol 1 No 7 (2022): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Abstract Purchase decisions of consumers shopping at Untung Suropati Traditional Market can be analyzed from the influence of price, service quality and servicecape partially and simultaneously. The type of research used is explanatory research with a quantitative approach. The population in this study were people who shopped at Untung Suropati Market in Bandar Lampung with a total sample of 100 respondents who were determined by the purposive sampling. The data analysis technique uses simple regression analysis and multiple regression analysis with the SPSS 25 program test tool. Based on the F (simultaneous) test, it shows that the variable price, service quality, and servicescape have a significant effect on purchasing decisions in traditional markets with a coefficient of determination of 52.8% partially shows that the variables of price, service quality and servicescape have a positive and significant influence on purchasing decisions in the traditional market of Untung Suropati Labuhan Dalam.
Co-Authors Agung Wijaya Ahmad Efendi Arif Sugiono Ghia Subagja Jeni Wulandari Jimly Majidi Asaif Maulana Agung Pratama Nur Efendi Putu Tia Anggreni